sensiwave, integrated internal communication system
DESCRIPTION
Human Resources, Internal Communication, Change Management: with Sensiwave, educate, get commitment, measure and create your own change dashboard.TRANSCRIPT
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
SENSIWAVE.
A NEW LINK BETWEEN THE COMPANY AND ITS WORKFORCE
INTEGRATED INTERNAL COMMUNICATION SYSTEM
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
THE SUCCESS OF A COMPANY WIDELY DEPENDS ON ITS ABILITY TO MOBILIZE ITS WORKFORCE
REGARDING ITS GLOBAL STRATEGY OR THE DIFFERENT TACTICAL PROJECTS IT UNDERTAKES.
This is why the different topics which needs to be
understood by employees are many and varied.
THESE TOPICS COULD BE FOR INSTANCE:
A new strategy;
A new organization;
A new information system;
New working methods;
Regulatory development;
The development of a security culture;
Increase of the sustainable development
culture;
Adherence to company values;
Barriers to working;
Crisis management;
Office moves, etc …
In order to achieve this objective, it is necessary to
explain the stakes, understand the subject, and what
is expected in terms of behaviour, benefits, and to
leverage potential fears… The creation and
implementation of communication and awareness
campaigns or change management projects are
essential to achieve it.
In order to obtain maximum efficiency, it is important
to be able to rely on appropriate tools to meet this
objective.
Sensiwave has been designed to reach this goal, and
can be understood as a genuine integrated internal
communication system.
FROM THE GENERATION OF AN IDEA TO THE
DEPLOYMENT OF A CAMPAIGN
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THEREFORE, IF YOU ARE THE PERSON IN CHARGE
OF THE IMPLEMENTATION OF SUCH A
CAMPAIGN, IN AN IDEAL WORLD, YOU WISH TO:
Build up and easily deploy your campaign.
Fully customize your contents thanks to a
wide selection of tools, which are adapted to
your sector and your needs.
Update your contents and your messages on a
real-time basis, thanks to an evolutionary tool.
Measure the results of your actions and
evaluate the level of understanding of your
co-workers of the communications presented.
Extract your campaign data and customize
your reports.
Use attractive and engaging media to promote
a new, more interactive and collaborative e-
learning approach.
Benefit from a cost effective solution.
Until now, the tools which are usually used for such
campaigns are restricted to companies Intranets and
e-learning systems. However, most of the available
intranet and e-learning solutions do present some
large gaps concerning at least one of the points
presented above.
WE CAN OBSERVE TWO MAJOR AND RECURRENT
GAPS:
The rigidity of their functions, which does not
allow the necessary flexibility to be attained
for this type of campaign.
The weakness of the statistics generated.
« TO BE EFFICIENT, AN AWARENESS
CAMPAIGN MUST BE LIVELY AND
INTERACTIVE »
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
In order to be efficient, an awareness campaign must
be lively and interactive. The main point is about
making a deep impression on co-workers rather than
training in a basic fashion. Progressing by successive
actions is therefore essential.
A GENERALIST CAMPAIGN WILL BE BASED ON
THE FOLLOWING STEPS :
Announcement of an upcoming campaign to
the co-workers.
Initial investigation with a poll or a quiz to
grade the level of knowledge and the maturity
of the co-workers on a specific topic.
Extraction and study of the results.
Publishing of the first messages through 3D
scenarios, videos, or any type of internal
communication support.
Interactivity and engaging communications
are prioritized.
Adapting supports to profiles.
Sustained pace interaction during the
campaign: e-mails, modification of the
supports, and provision of internal
documents. Adapting your communication to
the progress of the campaign is necessary.
Analysis of statistics;
In accordance with results per profiles, we
prepare the next communication cycle, and so
on…
To sum up, it is necessary to proceed by small and
regular actions in time, rather than by the
implementation of a formal lesson which will be result
in avoidance behaviour from the co-workers.
As a consequence, it is important to have access to a
solution that allows those objectives to be reached. In
that sense, Sensiwave software which is available in
SaaS mode, has been developed and enriched
throughout hundreds of campaigns where it has been
successfully used.
To lead an internal investigation, to internally sell a
specific message, to develop a culture, to accompany
any kind of change, with Sensiwave, it is possible to:
Create contents with quizzes, 3D skecthes,
videos, and mini “serious games”;
Use your own media library and import new
media;
Manage the targeted population and users
profiles ;
Create communication portals to access the
contents ;
Deploy your communication campaigns ;
Analyze statistics and automatically generate
personalized reports.
Sensiwave benefits from more than 5 years of
experience in terms of campaign management
regarding Information Security awareness, with more
than 50 references who have trusted Sensiwave for
their internal communication.
Sensiwave brings an efficient answer to all of these
problems, and the purpose of this white paper is to
answer the following question: HOW CAN I CREATE
AND EASILY DEPLOY MY OWN AWARENESS
CAMPAIGN WITH SENSIWAVE ?
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
THE FIRST STEP OF AN INTERNAL AWARENESS CAMPAIGN PLAN IS TO TAKE INTO ACCOUNT THE
NOTION OF “WHO?”
IN GENERAL, 3 TYPES OF PROFILE CAN BE
DISTINGUISHED OF THOSE INVOLVED IN A
CHANGE PROJECT :
1. Those who are in charge of the project;
2. The managers or intermediaries involved;
3. The people who are the target of the change.
The needs in awareness raising and communication
and the actions that result from them are thus the
subject of a chapter of this document. A finer profiling
may be considered for the last category in order to
provide a message that is better grounded and more
targeted to different types of population and better
determines the social risks and setbacks.
When a user is connecting, he has access to the
campaigns that have been created and planned for
him, from his administrator.
TO CONNECT THE USERS TO A COMMUNICATION
PORTAL, SENSIWAVE OFFERS THE FOLLOWING
POSSIBILITIES:
Connection with a login and password ;
Connection with a URL link which will be sent
in advance to each user ;
Interconnection with the electronic directory
of the company, where the identification of
users is made with exchanged tokens. The
user connects once to the company network,
and is automatically recognized by Sensiwave ;
Interconnection SAML, Sensiwave accepts the
connection from SSO systems (Single Sign On),
respecting the SAML standard.
QUI SERA CONCERNE PAR MA CAMPAGNE ?
HOW WILL BE CONCERNED BY MY CAMPAIGN ?
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
3. USER MANAGEMENT
The last component is about managing the users on an
individual case basis by filtering on profiles or to the
associated campaign(s), or more generally by groups
of population:
Sort group of users ;
Define profiles ;
Activate or deactivate them ;
Send e-mails through created mail models.
THE ADMINISTRATOR MANAGES HIS USERS
WITH THE USER MANAGEMENT CONSOLE.
IT IS POSSIBLE TO TAKE THE FOLLOWING
THREE ACTIONS :
1. ADDING NEW USERS
This step is not necessary if the administrator goes for
an LDAP or SAML interconnection. According to the
size of the company and/or the upcoming campaign,
adding new users can be added in two different ways:
one by one, thanks to the integration of e-mails, or via
the integration of a CSV file which holds the main
basic data on an employee. This operation can be
completed on the following basis :
2. CREATION AND PROFILE MANAGEMENT
During a communication or awareness campaign, it
could be (particularly) useful to vary the contents
according to different users’ profiles. It allows the
administrator to adapt his messages to different
categories of colleague, and send adequate
communications based on their roles and priorities in
terms of awareness, etc.
As a result, it allows the administrator to follow-up
with high detailed statistics regarding specific profiles.
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
WHAT WILL BE THE CONTENT OF
MY CAMPAIGN ?
WE FIND HERE TWO ORTHOGONAL APPROACHES
THAT CAN BE COMPLEMENTARY:
We can build the campaign around a problem,
for example: sustainable development and we
can customize the message according to
particular users profiles.
We can build the campaign around users’
profiles with specific problem for each ones.
Sensiwave allows the implementation of both
approaches.
Topics to be treated are identified, the administrator
needs to use the media library at first to identify and
select the type of media that he is going to use for the
campaign.
To facilitate this, Sensiwave offers a media library
provided with the tool which allows you to import and
manage your own media (3D sketches, picture
albums, videos, PDF files, etc.)
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
ONCE THE MEDIA HAVE BEEN CHOSEN, AND MY
MESSAGES DEFINED, SENSIWAVE OFFERS DIFFERENT
TOOLS TO BUILD MY CAMPAIGN :
SENSIQUIZ
This module allows the creation and management of quizzes according
to different approaches and different options (time counted, with
indication of right / wrong answers, explanations...).
They may be used for multiple purposes, to evaluate the knowledge or
understanding of a subject, for educational purposes if supplementary
explanations are given, for the purposes of fun… (More than 120 quiz
questions are available).
POLL
Different from a quiz in the sense that there is no correct or incorrect
answer, the surveys enable you to test the water on various points of
the change project; they may also identify the preferences or fears of
the population targeted by the change.
SCENARISK
This module allows the creation and management of a 3D sketch race.
In order to make the perception and understanding of messages
intuitive and visual, different scenarios are displayed as experiences by
characters. These situational scenarios must have the closest
resemblance possible to the situations that may be encountered by the
employees. They illustrate and highlight the new methods of working,
the benefits expected and the inherent risks or constraints caused by
not doing anything. These scenarios will then be turned into sketches
which can be produced in different formats: videos, comic strips, 3D,
3D animated sketches, photo books, etc. (more than 90 sketches
available).
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
MY SKETCHES
This refers to the creation of your own 3D playlets. It is then possible to
select the images, which come from your Sensiwave media library or
directly from your computer. In that case it becomes possible to mix
your own playlets to create a real story board.
SENSISTUDIO
The functionality allows the administrator to build engaging scenarios
and create dynamic and personalized races, based on a sequence of
various media: texts, 3D sketches, quizzes, videos, images, etc. At each
stage of the process, it is possible to propose to the user a quiz
associated with a different media. According to the answer, an
appropriate explanatory comment is sent to the user, in the form of 3D
sketch or any playful media. In consequence, the user will evolve on his
own on a Serious Game race, which is deployed according to a more or
less complex scenario combined with multiple media. The aim is to
push the awareness process with this unique solution, which is adapted
to each co-worker.
COMMENTS
This module allows the creation of a comment box and facilitates the
exchanges between the co-workers. These comments can be
moderated if desired.
The preparation phase of the campaign consists of creating interactive
contents based on selected or imported media, and according to
scenarios developed to support the messages that need to be spread.
According to the context and the objective, we select one or several of
the modules presented above to create contents.
One of the Sensiwave’s main strengths is about the flexibility to
implement the campaigns.
This is why the creation of each content with one of the modules is
done with the following process: we select the chosen module to
create content, we can test it on a local mode until it will be published.
Its publication of the content in one or various campaigns where it is
integrated will therefore be visible by the users. It is also possible to
come back to a content, to modify it and to complete it.
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
WHAT IS MY CAMPAIGN GOING TO LOOK LIKE ?
The portal management console is extremely easy to
use. A portal can be created by a simple “click and
drag” of the components to insert into the portal.
We associate the previously created contents with the
same type icons, then the contents become accessible
from the portal.
The communication portal is entirely customizable to
the logos and graphic charter of your company.
The «text» window allows the administrator to include
any type of text, image, access to PDF files, or links to
external websites.
Once the portal has been finalized, its publication
makes it accessible to the campaigns that will be
created.
ONCE THE CONTENTS HAVE BEEN DEVELOPED, AT LEAST IN AN INITIAL VERSION, THE
CAMPAIGN WILL BE ONLINE BY THE PUBLICATION OF ONE OF MANY COMMUNICATION
PORTALS, TO WHICH THE USER IS CONNECTED.
THROUGHOUT THESE PORTALS, THE USER WILL ACCESS THE CONTENTS.
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
EXAMPLE OF COMMUNICATION
PORTAL
ACCORDING TO THE CHOSEN TOPIC, SEVERAL
PORTALS CAN BE CREATED AND DISPATCHED
TO VARIOUS GROUPS OF USERS.
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
HOW TO IMPLEMENT AND MANAGE MY
CAMPAIGN ?
QUELLE FORME VA PRENDRE MA CAMPAGNE ?
The final step consists of creating, deploying and
managing your campaign.
After having identified the future participants in the
campaign (part 1), developed a communication plan
about a chosen topic (part 2), and selected the tools,
contents and media which are supporting the
implementation of a campaign (part 3), the
administrator has access to the campaign’s management
module.
THIS MANAGEMENT MODULE IS CENTERED
AROUND THE FOLLOWING POINTS:
Creation of a new campaign: Define the agenda
(start date – end date).
Portals: Enables different portals associated with
different users’ profiles to be selected.
Campaign synthesis: Global results for all the
users, such as the participation rate, the number
of connections, as well as other statistics
(number of users that haven’t been connected,
started, in progress or completed). The average
score of the users by contents is also indicated
Follow-up: The module also enables the automatic
follow-up of specific users according to their status
with the running campaign. As an example, all the
users that have participated in the campaign can
be thanked by the sending of real-time basis e-
mails.
The same applies to the users that have not
participated, or have not yet finished their training.
These e-mails can be sent to a group of users, or on
an individual case basis.
Timeline: Timeline tab is a visualization of all the
actions carried out through an awareness
campaign. As an agenda, it specifies the length of
the campaign, the reminders sent and reports
extracted. The administrator can click on each icon
to obtain some specific information on the event
or to modify it.
Comments: Summarize the comments left by
users.
Poll: Global results of a poll for a campaign.
THE FINAL STEP CONSISTS OF CREATING, DEPLOYING AND MANAGING YOUR CAMPAIGN.
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
HIGHLY-DETAILED STATISTICS ARE AVAILABLE FOR A CAMPAIGN, AND ALSO THE
POSSIBILITY OF EXTRACTING THEM, AND SUBSEQUENTLY TO BE PRESENTED
INTERNALLY.
Campaign statistics: user status (finished, in progress, not started, not connected).
Connections: number of daily, weekly, and monthly connections to the platform.
Statistics per contents: Scenarisk, SensiQuiz, SensiStudio, etc. (participation rate
and Top 10 users).
Statistics per category: breakdown per category of right answers, average per
category of good answers.
Statistics per profile: breakdown per profile of good answers, average per profile of
good answers.
Statistics can be extracted on an individual case basis, or for a whole campaign. The
administrator can also ask for automatic reports.
Standard graphics are available within Sensiwave. It is therefore possible to download
them, and use them in any kind of document.
Statistics with Sensiwave are one of the main added-value points of the software. It allows
the administrator to measure the impact of his campaign, and consequently gauge
necessary improvements for future ones.
INTERPRETATION / ANALYSIS OF STATISTICS
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CREATING AND MANAGING YOUR INTERNAL
COMMUNICATION CAMPAIGN HAS NEVER BEEN SO EASY
WITH SENSIWAVE!
Based on a game used in a knowledge goal, Sensiwave offers an
innovative and interactive approach. Sensiwave is above all a powerful
learning solution in terms of internal communication awareness, aiming
to change and reinforce adapted behaviours and decision making.
Thanks to the large number of available contents, it is very accessible,
and enables the communicators to create their own engaging
campaigns. Spreading communications with Sensiwave can have a
limited impact on a local level, or be widely transmitted on a global
scale.
The user management console establishes the action perimeter
associated with a strong and highly personalized project, according to
the activity and the “needs” of each company in terms of awareness.
Whether one-off and simple communications, or within a context of the
development of a genuine security culture, it is necessary to follow the
indicators to observe the campaigns’ performance.
The campaign management console defines a security culture
dashboard. A weekly or monthly measurement, will give the
administrator a view of progress, and enable him to adjust or push the
campaign.
Creating your awareness campaign is an ongoing drive for improvement.
Making people aware and reinforcing behaviours of each colleague is a
long-term project that requires perseverance. Based on the initial plan
PDAC “Plan-Do-Act-Check “, relating to the emergence of a project, the
format and the planning up to its deployment and management,
Sensiwave brings a playful answer to the problematic of companies in
terms of information security.
Using Sensiwave means conferring a proactive and responsible role on each
colleague, and not merely being a recipient of information.
Consequently, Sensiwave aims to promote a strong internal communication
culture, bringing values in which each person, regardless of his position or
hierarchical level, will progressively increase his awareness and interest.
28-29 Haymarket, London, United Kingdom • +44 (0)20-7024-3685 • www.conscio-technologies.com
CONSCIO-TECHNOLOGIES 28-29 Haymarket
London
http://www.conscio-technologies.com