sensible selling
DESCRIPTION
As a digital printing sales rep, having a presentation that is lively, fun and useful can be key to your success. Here are some tips for making your next presentation memorable.Brought to you by Mohawk MakeReady, this presentation can be used by your printing business for internal training initiatives.TRANSCRIPT
September 2011 | Sensible Selling
Reach more customers using their senses
September 2011
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September 2011 | Sensible Selling
Show them more than the DOTS
• You’ve shown your sample kit
• You have presented your equipment list
• You want to break yourself out of the printer pack
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September 2011 | Sensible Selling
Bandanas:Make it fun, memorable.
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Bring out the bandanas!
September 2011 | Sensible Selling 4
Blindfold everyone in the conference room!
Does the feel of the paper make a difference?
This is the first step for a very interesting meeting. It is amazing how attentive people are when they are blindfolded. Now that you have their attention…
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Now the fun begins.
Have samples for each participant:
• Mohawk Superfine i-Tone
• Mohawk Via Felt i-Tone
• Newspaper
• Time Magazine
• Expensive 2 ply paper towels
• Cheap paper towels
September 2011 | Sensible Selling
Good paper feels better!Compare
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September 2011 | Sensible Selling 7
Digital Print Excellence
Award winner on Mohawk Superfine i-Tone
September 2011 | Sensible Selling
Better digital paper = better printed products
The way the paper feels on your
fingertips is called its “hand.” Hand
affects how the pages turn and how
panels fold out. From a bulky cover to
a crisp sheet of letterhead, to supple
pages in a book, the paper’s hand
makes a statement.
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September 2011 | Sensible Selling 9
You’re the differenceDemonstrate your value.
September 2011 | Sensible Selling
Mohawk MakeReady provides practical tools
and actionable information for digital
printers like you.
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We can help…
Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.