sensation the case 2010 revised
DESCRIPTION
Herziene versie van de presentatie gedaan voor NIMA tijdens The Case 2010 t.b.v. samenwerking met FlogsTRANSCRIPT
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Denis DoelandIP Services & Online Director
P: +31 20 8510600M: +31 6 25001534E: [email protected]: linkedin.com/in/denisdoeland
Technology is a way of organizing the universe
so that man doesn't have to experience it.
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HEADQUARTERS AMSTERDAM
COMPANY PROFILE
• ID&T & SENSATION & Q-DANCE
• COMPANY FOUNDED IN 1992
• 80 EMPLOYEES
• 45 EVENTS A YEAR
• 800.000 VISITORS A YEAR
•TICKETS, FOOD &
BEVERAGES, SPONSORING,
MERCHANDISE, HOSPITALITY,
CONTENT
• 50 MILLION EURO TURNOVER
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HEADQUARTERS AMSTERDAM
COMPANY PROFILE
• ID&T & SENSATION & Q-DANCE
• COMPANY FOUNDED IN 1992
• 80 EMPLOYEES
• 45 EVENTS A YEAR
• 800.000 VISITORS A YEAR
•TICKETS, FOOD &
BEVERAGES, SPONSORING,
MERCHANDISE, HOSPITALITY,
CONTENT
• 50 MILLION EURO TURNOVER
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HEADQUARTERS AMSTERDAM
AWARDS
• GERMANY: BEST NEW STYLE EVENT OF THE YEAR
• DENMARK: BEST CLUB EVENT BY DANISH DJ AWARDS
• AUSTRALIA: BEST EVENT VICTORIA AWARD
• BRAZIL: BEST ELECTRONIC EVENT OF THE YEAR 2009
• WORLD’S BEST PROMOTER MIAMI WINTER MUSIC CONFERENCE 2007, 2008 & 2009
• NETHERLANDS: MARKETING COMPANY OF THE YEAR 2009
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HEADQUARTERS AMSTERDAM
INTERNET 2009
• > 15 MILLION VISITORS
• > 7,2 MILLION UNIQUE VISITORS
• > 100 MILLION PAGEVIEWS
• > 3 MINUTES ON SITE
• > 200 COUNTRIES
• > 500K YOUTUBE VIEWS A DAY
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HOME MARKET NETHERLANDS
Big events60.000
Small events5.000
Energetic MusicHigh BPMYouthHeavy users
Mainstream Music
Low BPMYoung adults
Light users
OTHER ACTIVITIES
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online experience
an online insight & experience
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online experience
Rol van content?
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Content = King‘The foundation of any online environment
is engaging the user through quality content development.’
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Welke contentis relevant?
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online experience
informatie
muziek
foto
video
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online experience
Hoe werkt online?
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Online = Mechanisme
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online experience
Hoe contentte ontsluiten?
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online experience
Informatie via berichten op site, e-mail, feed of stream
Muziek via downloads, feed of stream
Foto’s via site, feed of stream
Videos via site,downloads of
stream
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online experience
Is er een foefje?
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- Informatie - Fotos - Audio - Video - Streaming
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relevantie consistentie discipline
- Informatie (wekelijks) - Fotos (maandelijks) - Audio (half maandelijks) - Video (half maandelijks) - Streaming (wekelijks)
- Informatie (52x) - Fotos (12x) - Audio (26x) - Video (26x) - Streaming (52x)
tijd is 1 jaar
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Hoe kijktSensation tegen
Social Mediaaan?
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online experience
Web strategie gaat hand in
hand metSocial Media
strategie
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online experience
Content uit eigen online wereld wordt gedeeld in Sociale online
werelden vice versa ....
sociale content komt terug in eigen wereld
Sociale Online WereldEigen Online Wereld
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Er is een ‘push & pull’ mechanisme ontstaanSensation integreert sociale content in eigen online wereld en maakt content beschikbaar voor alle sociale werelden
next step - helemaal open ...
Eigen Online Wereld
Social Network Social Foto
Social Video Social Audio
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online experience
Er is een ‘push & pull’ mechanisme ontstaan
Andere manier van communiceren ....
! !"#$%&'(')
! !*)&$+$,'(')
! !-.(&$+$,'(')
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Push & Pull in Sensation.com
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online experience
‘Push & Pull’in Sensation.com
Sensation YouTube kanaal
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online experience
‘Push & Pull’in Sensation.com
eigen YouTube kanaal en YouTube integratie in Sensation.com
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online experience
‘Push &Pull’in Sensation.com
Sensation Facebook profiel
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online experience
‘Push & Pull’in Sensation.com
eigen Facebook kanaal en integratie in Sensation.com
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online experience
‘Push & Pull’in Sensation.com
Sensation Twitter profiel
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online experience
‘Push & Pull’in Sensation.com
eigen Twitter kanaal en Twitter-integratie in Sensation.com
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online experience
‘Push & Pull’in Sensation.com
muziek van Sensation op Dance-Tunes
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‘Push & Pull’in Sensation.com
muziek van Sensation via Dance-Tunes in Sensation.com
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online experience
‘Push & Pull’in Sensation.com
Getsatisfaction integratie in Sensation.com
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online experience
‘Push & Pull’in Sensation.com
Sensation pagina op Flickr
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online experience
‘Push & Pull’in Sensation.com
Flickr integratie in Sensation.com
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online experience
Sensationonline in cijfers
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online experience
Sensation onlinein cijfers (2009)
! /!0123!4'56'7')
! /!8193!#)$'7'!4'56'7'(%
! /!::1:3!,.;'<$'=%
! /!:>?@!A.+'4667!B'C')
! /!8103!,6C+.%&%
! /!D>>@!E6#F#4'!G$BH,I'%
! /!:>>J!;(6'$!&161<1!8>>2
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online experience
‘Vergroting van online bereik van Sensationdoor Social Media te koppelen en te
integreren met de Eigen Online Wereld via een Centraal Platform’
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online experience
Vegroting van totale online ‘presence’Gehele online wereld en online beleving van het merk/event wordt
significant groter
Eigen Online Wereld
Social Network Social Foto
Social Video Social Audio
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En nog groter...Gebruikers die niet in de eigen online wereld komen in andere online
werelden in aanraking met het merk ...
Eigen Online Wereld
Social Network Social Foto
Social Video Social Audio
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online experience
En nog groter...Gebruikers die niet in de eigen online wereld komen, komen in andere
online werelden in aanraking met het merk ...
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online experience
Belangrijke Zaken‘voor vergroting van de online presence’
! K6)&')&!$)!56'7H.+L$)'%
! M'B$);!'$;')!+6)&')&
! NH.(H$);!%6+$.B'!+6)&')&
! NH.(H$);!6)B$)'!$C')&$&'$&')
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Andere omgevingenbinnen ID&T
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online experience
Andere omgevingen binnen ID&T‘universele SSO-server met meer dan 10 identiteiten ...’
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Andere omgevingen binnen ID&T‘koppeling van verschillende sociale netwerken ....’
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online experience
Andere omgevingen binnen ID&T‘integratie van functionaliteiten diverse social platforms ...’
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Andere omgevingen binnen ID&T‘delen van functionaliteiten via diverse sociale platformen ...’
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online experience
Andere omgevingen binnen ID&T‘eigen online werelden worden steeds meer mash ups ...’
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online experience
Experience Site Sensation 2010‘WE CELEBRATE LIFE WITH HOUSE’
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online experience
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online experience
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online experience
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online experience
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online experience
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online experience
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online experience
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online experience
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Na 8 weken online .......
• ruim 7100 leden• ruim 1800 foto’s• ruim 250 videos• ruim 6000 berichten
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Samengevat! K6)&')&!$)!56'7H.+L$)'%
! M'B$);!'$;')!+6)&')&
! NH.(H$);!%6+$.B'!+6)&')&
! NH.(H$);!6)B$)'!$C')&$&'$&')
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Hoe verder?
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Wat is er veranderd?3 dingen .... de wijze waarop ....
! !"""!#$%&!'%#()*$+',!-,).)'/0,%
! !"""!#$%&!1,%$2,)2!3'44,%!3()2,%
! !"""!#$%&!+(+!,,%!1,&4'&&'%0!(#!*,%'%0!.(*,%
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Dialoog
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online experience
Wat is er veranderd?top down, schreeuwen, pushen is niet de manier ....
This is not the way how to use twitter
......
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Wat is er veranderd?dialoog is wel de manier ....
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Dialoogpraten, luisteren en anticiperen ....publishen, volgen en informeren ....
User
DataModerator
publishing /talking
following /listening
analyzing /informing
Conversation
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Real Time
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Real Timecontinue conversaties ......
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Real Timecontinue conversaties ......
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Livetijdens evenementen de thuisblijvers betrekken ....
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BusinessIntelligence
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Koppeling van dataklantendatabase, social analytics en web analytics
Web
SocialDatabase
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Koppeling van dataklantendatabase, social analytics en web analytics
Web
SocialDatabase
= influencer
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Koppeling van dataklantendatabase, social analytics en web analytics
Web
SocialDatabase
= influencer
less
less
less
lessbig
big
MediumInfluencial
HighInfluencial
LessInfluencial
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OpenKarakter
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Openbeschikbaar maken van data .....
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Openbeschikbaar maken van data .....
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Openbeschikbaar maken van data .....
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Samengevat
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Samengevatop weg naar 3.0 .....
Push
Delen
Live
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Samengevatop weg naar 3.0 .....
! !M$.B66;OK6)<'(%.&$'
! !P'.B!&$H'
! !@6,,'B$);!C.&.
! !N,')!7.(.7&'(
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Resultaat
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Resultaat‘Een Enterprise Platform dat Cross-platform Multichannel kan servicen en publishen ...’
eOperations
SHARED SERVICES
ASSET MANAGEMENT
RIGHTS MANAGEMENT
ePresence
REACH
PUBLISHING
BRAND INTEGRATION
eCommerce
SALES
ORGANIC SALES
DIRECT SALES
eMarketing
ENGAGEMENT
COMMUNICATION
PR/MARKETING
SENTIMENT MANAGEMENT
RESEARCH MANAGEMENT
eService
CUSTOMER CARE
SERVICE
INCIDENT HANDLING
Marketing & SalesLogistics Service
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81
online experience
Resultaat‘Een Enterprise Platform dat Cross-platform Multichannel kan servicen en publishen ...’
eOperations
SHARED SERVICES
ePresence
REACH
eService
CUSTOMER CARE
Statistiscs &Trends
Statistiscs &Trends
Statistiscs &Trends
CMS
eCommerce
Statistiscs &Trends
Ad Mngr
Shop
eMarketing
ENGAGEMENT
Statistiscs &Trends
sCRM
IM/SSO
sCRM
IM/SSO
Open API
SOA
DAM
SALES
sCRM
IM/SSO
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81
online experience
Resultaat‘Een Enterprise Platform dat Cross-platform Multichannel kan servicen en publishen ...’
ePresence
REACH
Statistiscs &Trends
CMS
Ad Mngr
eMarketing
ENGAGEMENT
Statistiscs &Trends
sCRM
IM/SSO
eService
CUSTOMER CARE
Statistiscs &Trends
sCRM
IM/SSO
SOA
eCommerce
Statistiscs &Trends
Shop
sCRM
IM/SSO
SALES
eOperations
Statistiscs &Trends
SHARED SERVICES
DAM
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81
online experience
Resultaat‘Een Enterprise Platform dat Cross-platform Multichannel kan servicen en publishen ...’
eOperations
SHARED SERVICES
eService
CUSTOMER CARE
Statistiscs &Trends
Statistiscs &Trends
eMarketing
ENGAGEMENT
Statistiscs &Trends
sCRM
IM/SSO
sCRM
IM/SSO
eCommerce
Statistiscs &Trends
Shop
Ticketing - PayLogic
Travel - Vliegfabriek
Merchandise - Datamail/Astral
Music - Dance-Tunes
Loyalty Management
ePresence
REACH
Statistiscs &Trends
CMS
Google Analytics Assistly
SALES
sCRM
IM/SSOAd Mngr
UberVu
Marketing & SalesLogistics Service
Parkeer Management
Token Management
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Resultaat‘Een stekkerdoos...’
!!N,')!7.(.7&'(
!!*,,B$+.&$'!6).GL.)7'B$I7
!!Q+L..B4.('!6,5'&
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Resultaat‘Bediening van het Social Media landschap ...’
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‘Naadloze samenwerking met Flogs ...’
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Dank voor de aandacht!
Er is altijd wel iets dat men wil weten .........