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1 | Sales Presentation URBANITE | 28/10/14 URBANITE & URBANITE XL URBANITE & URBANITE XL Let Your Ears Be Loved Let Your Ears Be Loved Product concept and market situation July 2014

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Page 1: Sennheiser Headphones

1 | Sales Presentation URBANITE | 28/10/14

URBANITE & URBANITE XLURBANITE & URBANITE XLLet Your Ears Be LovedLet Your Ears Be Loved

Product concept and market situation July 2014

Page 2: Sennheiser Headphones

2 | Sales Presentation URBANITE | 28/10/14

Introduction of New Mobile Stereo Headphones

Sennheiser is proud to announce the launch of URBANITE mobile stereo headphone series, which consists of:

URBANITE – On-ear mobile stereo headphone with remote control for Apple smartphones & tablets.

URBANITE Galaxy – On-ear mobile stereo headphone with remote control for Samsung Galaxy smartphones & tablets.

URBANITE XL – Over-ear mobile stereo headphone with remote control for Apple smartphones & tablets.

URBANITE XL Galaxy – Over-ear mobile stereo headphone with remote control for Samsung Galaxy smartphones & tablets.

Page 3: Sennheiser Headphones

3 | Sales Presentation URBANITE | 28/10/14

Key Target Group

“The Urban Adventurer”

18-25 years old

Male and Female

Millenials with good taste and affluence, who are always online and look for brands & design, not only for sound.

Heavy music consumers – want to have good value for money, bass sound and look for stylish products.

URBANITE will address customer’s lifestyle: Urban, active, bold, explorative, sporty, cool - but not too cool.

Page 4: Sennheiser Headphones

4 | Sales Presentation URBANITE | 28/10/14

URBANITE & URBANITE XLURBANITE & URBANITE XLLet Your Ears Be LovedLet Your Ears Be Loved

Product concept and market situation July 2014 URBANITE goes VIRAL

Page 5: Sennheiser Headphones

5 | Sales Presentation URBANITE | 28/10/14

Introduction of New Mobile Stereo Headphones

URBANITE and URBANITE XL are targeted towards modern, young people seeking bass driven sound and urban design.

Page 6: Sennheiser Headphones

6 | Sales Presentation URBANITE | 28/10/14

BENEFITS / FEATURES

Take your club with you – massive bass and clear treble

Tough companion – extra rugged for robust urban living

Stay connected – control your music and calls

Fits your life – fold them up and go

Easy to store and bring along – the unique foldable design makes it easy to collapse and store in the supplied soft pouch

Peace of mind - 2-years international warranty

URBANITE and URBANITE Galaxy

Page 7: Sennheiser Headphones

7 | Sales Presentation URBANITE | 28/10/14

BENEFITS / FEATURES

Take your club with you – massive bass and clear treble

Tough companion – extra rugged for robust urban living

Stay connected – control your music and calls

Fits your life – fold them up and go

Wrapped in comfort – XL ear-pads simply feel better

Easy to store and bring along – the unique foldable design makes it easy to collapse and store in the supplied soft pouch

Peace of mind - 2-years international warranty

URBANITE XL and URBANITE XL Galaxy

Page 8: Sennheiser Headphones

8 | Sales Presentation URBANITE | 28/10/14

Design

Unique & Bold Design

More Bass-driven Sound

Robust Quality Materials

Page 9: Sennheiser Headphones

9 | CE Marketing Highlights Telco March & April 2014 | 28/10/14

Sennheiser SYS10 18Ω Stainless steel acoustic tunnel

Angled resonator 3 button in-line remote Duo-tone flat oval cable

Premium carry case

MOMENTUM IN-EAR

MOMENTUM

In-Ear i

€ 99.00

$ 99.95

£ 79.99

CX 2 iApple

€ 49.00

$ 54.95

£ 39.99

MOMENTUM

In-Ear G

€ 99.00

$ 99.95

£ 79.99

Model Euro (€) USD ($) Pound (£) Launch Date Sample Availability

Quantities (p/year)

MOMENTUM In-Ear G

MOMENTUM In-Ear i

99 €

99 €

$ 99.95

$ 99.95

£ 79.99

£ 79.99

IFA 2014

IFA 2014

August 2014

August 2014

36,000

48,000

In-Ear CanalMOMENTUM In-Ear

Page 10: Sennheiser Headphones

CX 1.00€39.00 / $44.95 / £34.99

CX 3.00€49.00 / $54.95 / £39.99

CX 2.00 i€49.00 / $54.95 / £39.99

CX 5.00 i€79.00 / $89.95 / £64.99

CX 2.00 G€49.00 / $54.95 / £39.99

CX 5.00 G€79.00 / $89.95 / £64.99

New CX-Series - OverviewProduct Matrix – Features

HEADPHONEHEADSET with 3 button remote

TYPE

Highly improved sound4 size ear pads

Sennheiser SYS10Angled resonatorFlat oval cableHard carry case

Launch:IFA 2014

FEATURES

Page 11: Sennheiser Headphones

11 | October 28, 2014

Compatible with all major operating systems

Compatible with all major brands

Compatible with Smartphones, tablets,and many laptops

Ideal for music, gaming, movies, calls

Wired Headset for SmartphonesCOMPATIBILITY

Sennheiser Fits All

Page 12: Sennheiser Headphones

New RS Displays

Page 13: Sennheiser Headphones

New RS Displays