senior director, digital + social media georgetown … · cross promote your snapchat campaigns...
TRANSCRIPT
![Page 1: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/1.jpg)
May 22-24, 2017 | Atlanta
Case Studies: Snapchat Content Strategies
#shakeupshow www.socialshakeupshow.com @LAURAEWILSON
LAURA WILSON SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown University
@LAURAEWILSON
![Page 2: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/2.jpg)
May 22-24, 2017 | Atlanta
SUCCESSFULCONTENTMODELS
#socialshakeup @LAURAEWILSON
BRAND STORYTELLERS (REOCCURRING)
ACCOUNT TAKEOVERS (ONE OFF)
CTAs +
CURATION +
CONTESTS
![Page 3: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/3.jpg)
May 22-24, 2017 | Atlanta #socialshakeup @LAURAEWILSON
SPENDMORETIMEONCONTENTCREATIONPROCESSESFORSNAPCHAT+LESSTIME
CREATINGCONTENTYOURSELF
IFYOUHAVEASMALLSOCIALTEAM…
![Page 4: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/4.jpg)
May 22-24, 2017 | Atlanta
BRANDSTORYTELLERS
#socialshakeup @LAURAEWILSON
WHOARETHEBESTPEOPLETOTELL
YOURBRAND’S(SNAP)STORY?
![Page 5: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/5.jpg)
May 22-24, 2017 | Atlanta
BRANDSTORYTELLERS
#socialshakeup @LAURAEWILSON
![Page 6: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/6.jpg)
May 22-24, 2017 | Atlanta
WHATSTORYLINESCANTHEYTELL?
#socialshakeup @LAURAEWILSON
LOOKATYOURBRANDPILLARSTOHELPDETERMINE
CONTENTSTRATEGY
![Page 7: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/7.jpg)
May 22-24, 2017 | Atlanta
CHOOSINGYOURBRANDSTORYTELLERS
#socialshakeup @LAURAEWILSON
1. Identify a “cast” that truly represents your brand
2. Consider the story lines these creators can tell 3. Give some content guiderails but creative freedom is
key to what creates the magic
4. Pay close attention to metrics to inform future content
![Page 8: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/8.jpg)
May 22-24, 2017 | Atlanta
SNAPCHATTAKEOVERSARESTILLEFFECTIVE
#socialshakeup @LAURAEWILSON
![Page 9: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/9.jpg)
May 22-24, 2017 | Atlanta #socialshakeup @LAURAEWILSON
1. Establish guidelines/rules with content creator
2. Discuss objectives of the takeover
3. Storyboard ideas and outline content dos + don’ts
4. Determine how you will facilitate the takeover
5. Ensure the content creator introduces + concludes
KEYDIFFERENCE:TAKEOVERSMAYONLYAPPEALTOA
NICHEAUDIENCEFORYOURBRAND
![Page 10: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/10.jpg)
May 22-24, 2017 | Atlanta #socialshakeup @LAURAEWILSON
SIMPLE EXAMPLE STORYBOARD
![Page 11: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/11.jpg)
May 22-24, 2017 | Atlanta
GIVEDIRECTIONTOYOURFANS
#socialshakeup @LAURAEWILSON
ACCOUNT TAKEOVERS (ONE OFF)
CTA + CURATE
![Page 12: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/12.jpg)
May 22-24, 2017 | Atlanta
RESPONSESFROMFANS=CONTENTSOURCE
#socialshakeup @LAURAEWILSON
ACCOUNT TAKEOVERS (ONE OFF)
CTA + CURATE
![Page 13: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/13.jpg)
May 22-24, 2017 | Atlanta
SCAVENGERHUNTUSINGGEOFILTERS
@LAURAEWILSON
#socialshakeup
![Page 14: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/14.jpg)
May 22-24, 2017 | Atlanta
SCAVENGER HUNT USING GEOFILTERS
@LAURAEWILSON
#socialshakeup
![Page 15: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/15.jpg)
May 22-24, 2017 | Atlanta
USESNAPCHATSPECIFICFUNCTIONALITY
#socialshakeup @LAURAEWILSON
SUGGESTEDSTICKERSHAVEBEENHUGELY
POPULAR
![Page 16: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/16.jpg)
May 22-24, 2017 | Atlanta #socialshakeup
STRATEGICPLACEMENT+RELEVANTDESIGN
@LAURAEWILSON
![Page 17: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/17.jpg)
May 22-24, 2017 | Atlanta #socialshakeup
CUSTOMERCENTRICDESIGN
@LAURAEWILSON
SNAPCHAT IS FUN YOUR GEOFILTERS SHOULD BE TOO!
![Page 18: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/18.jpg)
May 22-24, 2017 | Atlanta #socialshakeup
DESIGNFORUSERENGAGEMENT
@LAURAEWILSON
![Page 19: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/19.jpg)
May 22-24, 2017 | Atlanta #socialshakeup
EVENTSWILLREACHCAPTIVEAUDIENCES
@LAURAEWILSON
![Page 20: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/20.jpg)
May 22-24, 2017 | Atlanta #socialshakeup @LAURAEWILSON
EXAMPLE CAMPAIGN RESULTS
$15.78total/for6hours.04/usage
![Page 21: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/21.jpg)
May 22-24, 2017 | Atlanta #socialshakeup @LAURAEWILSON
EXAMPLECAMPAIGNRESULTS
$46.31total/for30hours.20/usage
![Page 22: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/22.jpg)
May 22-24, 2017 | Atlanta #socialshakeup @LAURAEWILSON
1. Do your research! Choose location + time strategically 2. Geofilters can make effective CTAs (think scavenger hunt,
voting, or a contest)
3. Consider using a filter to raise awareness of an issue, cause, or an event
4. Make the design more about them and less about you
GEOFILTERGUIDANCE
![Page 23: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/23.jpg)
May 22-24, 2017 | Atlanta
CROSSPROMOTEWHEREVERPOSSIBLE
#socialshakeup @LAURAEWILSON
PROMOTEYOURSNAPCAMPAIGNSONOTHERRELEVANTPLATFORMS
GIVINGMORELIFETOYOURSNAPCHATSPECIFICCAMPAIGNS
![Page 24: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/24.jpg)
May 22-24, 2017 | Atlanta
GROWYOURSNAPCHATCOMMUNITY
#socialshakeup @LAURAEWILSON
MAKETHEASKANDGIVETHEMAREASONTOKEEPWATCHING!
![Page 25: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/25.jpg)
May 22-24, 2017 | Atlanta
KEEPREMINDINGYOURCUSTOMERS!
#socialshakeup
THINKDIGITAL+PHYSICALTOUCHPOINTSTOPROMOTEYOURBRAND’SSNAPCHATPRESENCE
@LAURAEWILSON
![Page 26: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/26.jpg)
May 22-24, 2017 | Atlanta
MEASURINGSUCCESS
#socialshakeup
§ Followers§ Views§ TotalStoryComple\ons§ Screenshots§ OpenedSnaps§ ReceivedSnaps§ Conversionsongeofilters§ ConversionsonTrackableCTAs
@LAURAEWILSON
![Page 27: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/27.jpg)
May 22-24, 2017 | Atlanta
MAJORKEYSRECAP
#socialshakeup
🔑 Leverage client, customer, employee or product stories to show authentic “day-in-the-life” content Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz
Tie the geofilter design into the location and date to make it as relevant as possible for users Save money by getting hyperlocal with your geofilter campaigns to reach highly targeted audiences
🔑 🔑 🔑
@LAURAEWILSON
![Page 28: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/28.jpg)
May 22-24, 2017 | Atlanta
#shakeupshow www.socialshakeupshow.com @LAURAEWILSON
@LAURAEWILSON
QUESTIONS?
![Page 29: SENIOR DIRECTOR, DIGITAL + SOCIAL MEDIA Georgetown … · Cross promote your Snapchat campaigns including geofilters on established social media channels to build excitement+ buzz](https://reader033.vdocuments.mx/reader033/viewer/2022042919/5f63402ebf235d77b6011a1d/html5/thumbnails/29.jpg)
May 22-24, 2017 | Atlanta
DIY CONTENT CREATION HACKS
@LAURAEWILSON
#shakeupshow