Pro FeaturesAffordable Prices

"Ryobi is committed to innovation, continuous improvement on our products and

services to exceed customer expectation and to be the world's leading supplier of

power tools."

Eco Friendly Not Friendly

Light Duty

Heavy Duty

Eco Friendly Not Friendly

Light Duty

Heavy Duty

•Green

•Safe

•Easy to use

•Cost Effective

•Powerful

Not FriendlyEco Friendly

Light Duty

Heavy Duty

•Green

•Safe

•Easy to use

•Cost Effective

•Powerful

Canada wide launch summer of 2011

Electric$39.99 $179.99

Gas$89.99 $349.99

Propane $139.99

Average price of trimmer is $150 2011 % of Net Sales 2012 % of Net Sales 2013 % of Net Sales

Canadian Trimmer Market Size $ 46,250,000 100% $ 48,562,500 100% $ 50,990,625 100%

Home Depot Market Size $ 18,500,000 40% $ 19,425,000 40% $ 20,396,250 40%

Ryobi % Of HD $ 9,250,000 $ 9,712,500 $ 10,198,125

Propane Trimmer % of HD price $140 $ 690,667 4% $ 1,087,800 6% $ 1,522,920 8%

Unit Price $ 140 $ 140 $ 140

Unit Sales 4,193 $ 6,605 $ 9,246

Avg. Sales Per Home Depot Store (180 total) 23 $ 37 $ 51

Net Sales $ 569,455 100% $ 896,891 100% $ 1,255,648 100%

Gross Margin $ 256,255 45% $ 403,601 45% $ 565,041 45%

Total

Marketing &

Selling $ 52,000 9% $ 27,000 3% $ 27,000 2%

Operating

Profit before

OH $ 204,255 65% $ 376,601 76% $ 538,041 43%

Accumulated

Profit $ 204,255 $ 580,856 $ 1,118,897

Capital Costs

Mold & Plates $ 225,000

Total Capital Costs $ 225,000

Did you know that:

Inefficient 2-stroke gas-powered lawnmowers can emit the

same amount of common air pollutants released in one

hour as driving a new car for over 550 kilometres.

Gas-powered lawn equipment release about 80,000

tonnes of emissions in Canada every year, and use 151

million litres of gas.

Garden equipment is responsible for between 3 - 5 % of

Canada's air pollutio

$139

Add

$99.99

Blower

and More

Cultivator

“Gas powered lawn and Garden tools produce up to 30x more hydrocarbons than a typical car”

Not FriendlyEco Friendly

Light Duty

Heavy Duty