sendible:the importance of creating engaging social media content
TRANSCRIPT
The importance of creating
engaging social media content
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US 315 623 4480 | UK 0208 123 1526 | AUS 280 114 841 | [email protected]
● Is content the new PPC?
● Which social platforms and which types of content
● It’s ok to share & posting in the right place at the right time
● Sendible and your Social content
● Media Shower, Their Approach
● The Usual Approach
● Simplifying Your Efforts
● Content Marketing Simplified
● Q&A
The importance of creating
engaging social media content
Areas covered:
● Content marketing costs 62% less than traditional marketing and generates about 3 times as
many leads
● 60% of marketers create at least one piece of content each week
● 72% of marketers think that branded content is more effective than magazine advertisements
● The most common content marketing tactic is social media, used by 87% of marketers
● 63% of marketers use website traffic as an indicator of content marketing success
● Visual data is processed 60,000 times faster by the brain than text
Sources: DemandMetric, eMarketer, CCC, CMI, jeffbullas.com
Is content the new PPC?
The importance of creating
engaging social media content
● Consumers concentration span (average 8 seconds)
● Blogs, Videos, Presentations, Infographics, White Papers, Microsites, ebooks, Promotions
● What are you trying to say, why and who is your target market
● 69% of content marketers feel a lack of time is their greatest challenge (Source: CMI)
● Nearly half of marketers struggle with producing enough content, and producing content
that engages (Source: CMI)
Which types of content & Which social platforms to use
The importance of creating
engaging social media content
● Make it easy, Make it topical & Take your time
● #Hashtags & Trending
● Retweet, Repost relevant content, RSS Feeds
● Engaging with Influencers
● Optimal time to post
● SEO Content
● Reporting & Measuring Success
It’s ok to share. Posting in the right place at the right time
The importance of creating
engaging social media content
#Sendible360
How can help?
ENGAGEKeep on top of social media
by focusing on the important stuff with our social inbox.
MONITORMonitor mentions of your brand & react to negative
sentiment on the social web.
GROWGrow your business with our
powerful lead generation tools & Social CRM.
MEASUREMake sense of your social
media marketing efforts with in-depth analytics.
Some of our Customers…
In Action
The importance of creating
engaging social media content
The importance of creating
engaging social media content
John Hargrave
Media Shower
(617) 816-7733
We are a content marketing agency that:
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Develops great content
Which results in great search rankings
Which results in great sales
Our content featured in:
We’ve earned top 10 search rankings on:
“auto insurance”
“credit cards”
“cheap flights”
“phone systems”
“home security”
And many more
Who We Are
“Only two things matter:
great content written for your users,
and quality links to your site.”
- Dan Crow, Product Manager, Google Crawl Systems
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Our Philosophy
Content
Promotion
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Our Approach
On-site content
Off-site content
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Great content on your site
Great content
that links to your site
Our Approach
Source: Google image search on “seo diagrams”
The Usual Approach
Simplifying Your Efforts
Content Marketing Simplified
• Keywords
– Focus on 10-20 “Golden Keywords”
– Based on search volume, CPC, conversion rate
• Team
– 1-2 great writers
– 1 great editor overseeing ideas and final pieces
• Process
– Weekly ideas, delivered every Monday
– Weekly content, loaded in every Monday
• Promotion
– Automate off-site promotion (e.g., Media Shower)
– Automate social promotion (e.g., Sendible)
Questions?
Use Promo Code:
ContentReceive 15% off the lifetime of your plan if paid annualy.
Free piece of content for Sendible webinar attendees
Good through tomorrow (14 November 2014)
To redeem, email us at [email protected]
Contact Us
Sendible311 Ballards Lane, Finchley London, England N12 8LY
(UK) 0208 123 1526(US) 315 623 4480(AUS) 280 114 841
@sendible /sendible/+sendible
xxxxxxx
Thank You
The importance of creating
engaging social media content