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Page 1: SENAS PORTFOLIO
Page 2: SENAS PORTFOLIO

Macrin Ann C. SenasEducation DE LA SALLE UNIVERSITY-MANILA

Bachelor of Science Degree in Commerce Major in Advertising Management

work exp. Intern, McCann World Group PhilippinesFreelance graphic designer

extra-curricularCreative Executive, Office of the Vice President for Internal AffairsCreative Executive, College of BusinessCreative Director, The AdCreate Society

skillsPhotoshop IllustratorInDesignLightroom

hobbySLEEEEEEEEEEEEEEEEPSing with my horrible voiceWatch 3 IdiotsEmbarass myself unintentionallyBe bitter

Photography

quotesAll is well. - RanchoNever say never. - Justin BieberThere can be mircales, when you believe. - M. C. and W. H.Bakit iniwan mo ako. - AegisKung simple, wag nang gawing komplikado - Myself

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thesisMade a campaign for Children's Hour for the last requirement in college. My group got a score of 91 with the help of Mr. Ivan Policarpo, Creative Director in McCann World Group Philippines. I was In charge of the logo of our group called Flip Five; concept development from the strategy up to the creative materials; execution of all the materials as well.

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children’s hour campaign

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PanaPANA's (Philippine Association of National Advertisers) Integrated Marketing Communications Competition is now on its 12th year and the DLSU team won 3rd place nationwide. Being part of the creative team, I was in charge of the concept development for the campaign up to execution of promotional materials.

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story board

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ovpiaI was part of the Communications Committee in OVPIA (Office of the Vice President for Internal Affairs). I was in charge of the idea generation and execution for the publicity materials of the university-wide actvities of the office.

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centennial celebration

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These posters were used as promotional materials for the centennial celebration of De La Salle University held June last year.

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adcreateI was the Creative Director for AdCreate, a professional organization for Advertising Students in De La Salle University. Next in line with the Vice President for Creatives, I was in charge to examine, critique and approve the works of the officers in this committee. I was also in charge of handling the official publication of the organization called Cube: Decoding today's advertising.

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posters

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redtown publicity

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These posters were used as promotional materials for the biggest year-end party of The AdCreate Society held last August 3, 2012.

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monster academy

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ade-comADE-COM, Digital marketing class in DLSU for advertising students. I was tasked to create a campaign for a fictional travel agency and for SM Advantage card. I was also in charge of the idea generation and execution of collaterals needed in both campaigns.

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SMAC Campaign

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Lakbay Pinoy

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photographyADRAPHO, Advertisng Photography Class in DLSU for Adertising Students. Learned the basics of photography and is tasked to take and submit the best Macro, Sunset, Child, Silhoutte photos in class. As a freelance work and as a hobby, products and people are my favorite subjects in taking pictures.

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adrapho

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adrapho

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people

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people

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publicationMy Passion for layouting came from the position called Publications Design Manager in an organization, The AdCreate Society for its offical newsletter Cube: Decoding Today's Advertising.

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high school never endsI was tasked to help high school friends in their creative endeavors for FREE.

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PregoPromotional materials for a fictional medicine for pregnant women.

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thesis Made a kinetic typography for a thesis of a nursing student.

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Theatre CatalystMade publicity materials for a show of Theatre Catalyst, a performing organization in Univeristy of Sto. Tomas.

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logos

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Flip Five, the name of my group for our thesis.

Prego, a fictional medicine prepared by Pharmacy students in UST

Animo target, an activity held by OVPIA during the centennial celebration.

Green Life Initiative, an activity held by OVPIA during the centennial celebration.

Children's Hour Big Drop, a campaign made for our thesis.