semrush winter pro talks

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This winter on the SEMrush blog we introduced a new feature. We called it SEMrush PRO Talks. These Q&As featured some of the most-respected SEO specialists and best-selling authors in the industry.

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Page 1: SEMrush Winter PRO Talks
Page 2: SEMrush Winter PRO Talks

Here are our SEMrush Winter PRO Talks

with some of the most-respected SEO specialists and best-selling

authors in the industry.

We wanted to share what we learned

about their experiences, inspirations

and, of course, SEO!

Page 3: SEMrush Winter PRO Talks

List of the authors:

Shayne Tilley

Phil Byrne

David Amerland

Ian Cleary

Kristopher Jones

Heather Lutze

Mike Moran

Marco Maltraversi

Page 4: SEMrush Winter PRO Talks

4

Don't search for shortcuts. Create the best quality content possible, and be authentic

Don't focus on easy metrics in both SEO and social media

SEO is an integral part of what businesses should be doing

The web is a very fluid place. Never really hope that autopilot SEO will work

Read the full interview with David Amerland on the SEMrush blog

David Amerland, journalist, advisor and author, talks about mistakes, and the lessons we can learn from them.

@DavidAmerland

Page 5: SEMrush Winter PRO Talks

5

Try to create something your customers really want, and not what they have already

Web marketing is a team effort. Everything you do enhances what others are doing

Don’t push people to buy; look to build a connection

People Buy People: let your people share their personal expertise and experiences

Read the full interview with Phil Byrne on the SEMrush blog

Phil Byrne is an internet marketing specialist and blogger. He has been an internet marketing specialist for more than 15 years. We asked Phil for his thoughts on content strategy, customer service and five components of good text.

@positivesparks

Page 6: SEMrush Winter PRO Talks

6

Network and build up your presence on social media. Results will follow

Through social media people write about you, creating valuable links that help you rank

Visual content is now important for all platforms

Google+ is important as the underlying foundation for all Google applications

Read the full interview with Ian Cleary on the SEMrush blog

Ian Cleary (aka The Social Media Tools Guy) is the founder of RazorSocial, an award-winning blog on social media and technology. Ian talks about social media marketing tools and his 2014 social network predictions.

@IanCleary

Page 7: SEMrush Winter PRO Talks

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If you are willing to work until you get what you want, anything is possible

If you only have a Web SEO strategy, your audience is getting smaller

As long as Google optimizes its algorithm, ethical SEOs will continue to grow

There has never been a brighter time to be an ethical SEO firm with a great brand

Read the full interview with Kristopher Jones on the SEMrush blog

Kristopher Jones is an experienced SEO specialist and best-selling author. Kristopher shared his road to success, and views on the future of SEO, social signals and mobile applications.

@krisjonescom

Page 8: SEMrush Winter PRO Talks

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SEO changes fast, but the customer’s wants, issues and problems don't change that much

SEO essentials — keywords, content, images and links — have stood the test of time

Any woman who endeavors to be a business owner, a mother, a speaker and a wife is already a superhero!

I was too bossy to have a boss

Read the full interview with Heather Lutze on the SEMrush blog

Heather Lutze is an industry speaker, CEO and expert SEO trainer. She is inspiring, funny and smart. Heather Lutze shares her “pain” and “love,” and her vision of a superhero.

@HeatherLutze

Page 9: SEMrush Winter PRO Talks

9

Get used to the fact that most of what we do in marketing really is wrong

Both large and small business complain about how hard SEO is, just for different reasons

The faster you can try things, the faster you get to a good answer

The biggest mistake is to focus on the artifacts of SEO instead of the substance

Read the full interview with Mike Moran on the SEMrush blog

Mike Moran is an expert in Internet marketing, social media and SEO. Mike gives great advice on avoiding SEO mistakes, agile marketing, and the differences between working with big and small businesses.

@MikeMoran

Page 10: SEMrush Winter PRO Talks

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For me, SEO is not a science, but more of an art

On-field experience, tests and studying enrich the knowledge of a good SEO expert

Technical skills are fundamental to do a great SEO job

Very often, SEOs are not able to lay a hand on code or handle the migration of websites

Read the full interview with Marco Maltraversi on the SEMrush blog

Marco Maltraversi went from computer engineer to SEO expert. The Web Consultant and SEO Specialist at Ingegneri del Web talks about his technical approach, multilingual projects and why SEO is an art.

@Seo_Libro

Page 11: SEMrush Winter PRO Talks

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Understand the “why”, do a good job of the “what,” and success will follow

Define your voice. Talk, but don’t shout. Be constantly good. Perform, don’t conform

Personal media brand: it’s easier to be yourself than someone else

For a long time I was lost in the suit. I had my share of success, but there was something missing

Read the full interview with Shayne Tilley on the SEMrush blog

Shayne Tilley is a professional problem-solver and online marketing expert. He talks about building a media brand and developing a passion for work.

@ShayneT