semrush winter pro talks
DESCRIPTION
This winter on the SEMrush blog we introduced a new feature. We called it SEMrush PRO Talks. These Q&As featured some of the most-respected SEO specialists and best-selling authors in the industry.TRANSCRIPT
Here are our SEMrush Winter PRO Talks
with some of the most-respected SEO specialists and best-selling
authors in the industry.
We wanted to share what we learned
about their experiences, inspirations
and, of course, SEO!
List of the authors:
Shayne Tilley
Phil Byrne
David Amerland
Ian Cleary
Kristopher Jones
Heather Lutze
Mike Moran
Marco Maltraversi
4
Don't search for shortcuts. Create the best quality content possible, and be authentic
Don't focus on easy metrics in both SEO and social media
SEO is an integral part of what businesses should be doing
The web is a very fluid place. Never really hope that autopilot SEO will work
Read the full interview with David Amerland on the SEMrush blog
David Amerland, journalist, advisor and author, talks about mistakes, and the lessons we can learn from them.
@DavidAmerland
5
Try to create something your customers really want, and not what they have already
Web marketing is a team effort. Everything you do enhances what others are doing
Don’t push people to buy; look to build a connection
People Buy People: let your people share their personal expertise and experiences
Read the full interview with Phil Byrne on the SEMrush blog
Phil Byrne is an internet marketing specialist and blogger. He has been an internet marketing specialist for more than 15 years. We asked Phil for his thoughts on content strategy, customer service and five components of good text.
@positivesparks
6
Network and build up your presence on social media. Results will follow
Through social media people write about you, creating valuable links that help you rank
Visual content is now important for all platforms
Google+ is important as the underlying foundation for all Google applications
Read the full interview with Ian Cleary on the SEMrush blog
Ian Cleary (aka The Social Media Tools Guy) is the founder of RazorSocial, an award-winning blog on social media and technology. Ian talks about social media marketing tools and his 2014 social network predictions.
@IanCleary
7
If you are willing to work until you get what you want, anything is possible
If you only have a Web SEO strategy, your audience is getting smaller
As long as Google optimizes its algorithm, ethical SEOs will continue to grow
There has never been a brighter time to be an ethical SEO firm with a great brand
Read the full interview with Kristopher Jones on the SEMrush blog
Kristopher Jones is an experienced SEO specialist and best-selling author. Kristopher shared his road to success, and views on the future of SEO, social signals and mobile applications.
@krisjonescom
8
SEO changes fast, but the customer’s wants, issues and problems don't change that much
SEO essentials — keywords, content, images and links — have stood the test of time
Any woman who endeavors to be a business owner, a mother, a speaker and a wife is already a superhero!
I was too bossy to have a boss
Read the full interview with Heather Lutze on the SEMrush blog
Heather Lutze is an industry speaker, CEO and expert SEO trainer. She is inspiring, funny and smart. Heather Lutze shares her “pain” and “love,” and her vision of a superhero.
@HeatherLutze
9
Get used to the fact that most of what we do in marketing really is wrong
Both large and small business complain about how hard SEO is, just for different reasons
The faster you can try things, the faster you get to a good answer
The biggest mistake is to focus on the artifacts of SEO instead of the substance
Read the full interview with Mike Moran on the SEMrush blog
Mike Moran is an expert in Internet marketing, social media and SEO. Mike gives great advice on avoiding SEO mistakes, agile marketing, and the differences between working with big and small businesses.
@MikeMoran
10
For me, SEO is not a science, but more of an art
On-field experience, tests and studying enrich the knowledge of a good SEO expert
Technical skills are fundamental to do a great SEO job
Very often, SEOs are not able to lay a hand on code or handle the migration of websites
Read the full interview with Marco Maltraversi on the SEMrush blog
Marco Maltraversi went from computer engineer to SEO expert. The Web Consultant and SEO Specialist at Ingegneri del Web talks about his technical approach, multilingual projects and why SEO is an art.
@Seo_Libro
11
Understand the “why”, do a good job of the “what,” and success will follow
Define your voice. Talk, but don’t shout. Be constantly good. Perform, don’t conform
Personal media brand: it’s easier to be yourself than someone else
For a long time I was lost in the suit. I had my share of success, but there was something missing
Read the full interview with Shayne Tilley on the SEMrush blog
Shayne Tilley is a professional problem-solver and online marketing expert. He talks about building a media brand and developing a passion for work.
@ShayneT