sempo | el papel influencial del search marketing
TRANSCRIPT
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searchsearchel papel influencial del search marketingel papel influencial del search marketingen la era de la web socialen la era de la web social
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searchsearchyour head firstyour head firsta new mindset for contemporary marketersa new mindset for contemporary marketers
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ORGANIC SEOPAY-PER-CLICK
ONLINE PR
CONTEXTUAL
LINK BUILDING
RSS FEEDS
MOBILE SEARCH
BLOGGINGBEHAVIORAL
SEARCH INTEGRATION
BID STRATEGY
SHOPPING ENGINES
VIDEO SEARCH
WEB ANALYTICS
SOCIAL SEARCH
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search2.02.3D3.0?.x
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online practices and technologies that users
adopt to share content, feelings,
opinions, experiences, and the same media
social
media
“ ”wikipedia
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change change attitude(yes you can)
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socialsocialsearch
tagging
sharing
listi
ng collaborating
posting
rati
ng
voting
ran
kin
g
uploadingcommenting
bookmarking
linking
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peoplehelping peoplefinding stuff
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userpowereduserpowered
web
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opportunityopportunity
threadthread(and/or)
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userfuelled brandinguserfuelled branding
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searchbreathe
thinkplan
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intelligence
a new kind ofmarketing
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refe
rrals social
networks
key phrases
word
of m
ou
th
ratin
g
votingbuzz blogs
keywords
competitorsonline reputation polls
engagement
liste
n
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tools
a new breed ofmarketing
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brand monitoring
social networks
online PR
blogstwitter
collab
ora
tive t
ools
buzzw
eb
an
aly
ticsfaceboo
k
RSS
technoratidigg
influencers
conversations
engagement
knowledge sharing
ROC MAO
SEO
SEM
viral
wikis
wordtracker
ad
word
s
search
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mindset
a new style ofmarketing
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perseveranceproactivity
patiencepassion
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breathe
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search
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action
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measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
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measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
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measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
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measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
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measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
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measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
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measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
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measu
re
an
aly
ze
op
tim
ize
levera
ge
en
gag
eu
nd
ers
tan
dvir
alize
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change change
mindset
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you can
change
you can
change
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you can
learn
you can
learn
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you can
search
you can
search
strategizeintegrateinnovate
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sempoboard.global.europe
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mediacamproma
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www.sempo.org