Semiotics Defined

Emily Petitjean

Connotations Anchor/Relay

Connotation and Denotationdenotation is the dictionary definition, while the connotation is the feeling the user gets based on personal context and associations.!!the wine bottle is full of fermented grape juice, but can have connotations of fun, celebration, health, sadness, or depression, depending on the way in which the viewer interprets.!!

Altered connotation

denotation - a bottle of wine!!connotation - printed, xerox

Altered connotation

denotation - metallic bottle!!connotation - cold, medicinal, sterile

Anchor with text

anchors reinforce the image!!the wine bottle is reinforced by the word “vino.”

Anchor with image

anchors solidify the image through use of another image or text.!!the wine glass solidifies the meaning of wine as a beverage.

relay with text

relays change the meaning of an image by use of image or text!!the wine bottle is changed to have a more natural or healthy connotation by use of the “be organic” text.

Relay with image

relays change the meaning of an image by use of image or text!!the wine bottle changes meaning with addition of the image of a baby. wine, in american cultures, is a beverage for adults.

Finding Signs/Definitions

Define

semiotics - the study of linguistics and signs!semantics - associative meanings learned over time!pragmatics - context with which we understand linguistics!sign - the combination of the signifier and signified, assigned meaning by society!signified - the thing that is assigned a name!signifier - the way we describe the signified!icon - a direct representation of the object!index - a simplified but direct link between sign and concept!symbol - an agreed-upon but arbitrary association!denotation - the dictionary definition of the concept!connotation - the way in which the concept is perceived!syntagm - the sequencing of language!paradigm - linguistics that form mutually exclusive choices in particular syntax roles!anchor - a reinforcement of the image through additional image or text!relay - text or image that changes the connotation of the original image!