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DIGITAL MEDIA TECHNOLOGY & WINE SERIES

SOCIAL MEDIA MARKETING & WINE (Tencent)

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#vinitaly2013 @vinitalytour

@steviekim222

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• Alfonso Cevola, Corporate Director Fine Wine at Glazer’s & 2012 Wine Blog Awards Winner

• Alder Yarrow, Founder of Vinography• Leos Tian, Director of New Food Magazine• Gong Dan, Senior Editor of Sh.QQ.com• Marcello Albergoni, Sales Director Talent Solutions, LinkedIn Italy

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Tencent

= No.1 in China

one step online lifestyle services Tencent group

04/12/23

Source ： Yahoo Finance in 2012,5.31

(Unit: USD Billion)

Internet company market capitalization rankings

•Founded in November 1998

•Stock Exchange in Hong Kong 2004

•Branches all around the world 20000staffs

•one-step online lifestyle services profoundly influenced

TencentNo.1in China&No.4 in the world internet company

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QQ We chat

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QQ IM

More than IM

Link to wine business

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QQIM | the world's largest online community largest online community at the time.

2012, 784 million active user accounts

approximately 157 million users online

Each QQ users have at least 70 friends, QQ dialogue over 8 billion times a day.

QQIM | Cooperation with nokia

QQ IM Conversation window

QQ IM Main Page

How many users changed their qq skin :

7,635,960The Nokia “red cloud”qq skin activities

wechatwechat

￭￭ User QTY 300 million 20 countries high-end users

￭ Link to Wine business

WECHAT

LINK to Winebusiness

以手机通讯录为核心，打通QQ关系链、微博关系链、邮箱关系链、朋友关系链。

own followers broadcast

(one-to-many) imformation

Directional push

Cooperation with Chevrolet

•QR CORDQR CORD

scanscan

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Other main products

www.qq.com

用户总览

频道日均流量( 万 )

首页日均流量( 万 )

日均用户数（万） 217,955 4,856 15,712

Page View:

2.17billion

*Source ： iUserTracker *Source ：腾讯 2011Q3 财报

Tencent weibo

425 million registered users active users 170 million, active accounts ： 68 million

Tencent videoMonthly amount of video playback:2.3billionMonthly user to override:90million

Mobile QQIM Mobile www.qq.com

70% of China Mobile GPRS traffic from Tencent wireless service.

Mobile QQ browser Mobile tencent weibo

Source: 腾讯内部 2011 年 8 月统计数据

Mobile| We are China largest mobile service provider

All products has mobile equivalents/applications

04/12/23