semi-sober notes from sxsw 2017

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SEMI-SOBER NOTES FROM [email protected] LINKEDIN.COM/IN/GEORGEWANG89 @GEORGEWANG89

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Page 1: Semi-sober notes from SxSW 2017

SEMI-SOBER NOTES [email protected] LINKEDIN.COM/IN/GEORGEWANG89 @GEORGEWANG89

Page 2: Semi-sober notes from SxSW 2017

TABLE OF CONTENTS

➤ Crossing boundaries

➤ Artificial intelligence

➤ Virtual Reality

➤ Fintech

➤ Food

➤ Impacting society

➤ The future is already here

➤ Corporate innovation

➤ Know your customers

➤ The creative process

➤ Entrepreneurship

➤ Personal Development

Page 3: Semi-sober notes from SxSW 2017

CHEAT SHEET

➤ Official recordings: https://soundcloud.com/officialsxsw

➤ Official videos: https://www.sxsw.com/tag/video/

DISCLAIMER

➤ It was a fact that 38% of speakers sprinkled their sessions with S-words and F-bombs. In instances where they appear in this summary, the goal was to convey the true emotions and spirit of the festival. #jokingnotjoking

➤ This document was produced and released in the least amount of time possible. If you encounter any errors, please kindly bring them to my attention.

Page 4: Semi-sober notes from SxSW 2017

A LITTLE ABOUT MEGrowing up, I’ve always been a little weird. But weird is a relative concept. Put me in a room with other people who are equally intoxicated on their own journey of discovery and creation, then I’d still be weird. “Wait, what?” Were you expecting me to say I’ll fit right in? Like that — weird people always try to inject a little surprise into the conversation. We love asking questions, experimenting with perceptions, and above all, loosening the way people think about the world and themselves.

George is the name I picked after immigrating to Canada. The intent was to have the same name as the guy from the Titanic, but ended up being called Curious George through most of school. I used to be embarrassed by it, and now I wear it proudly. “Curiosity keeps leading us down new paths,” said Walt Disney. It has certainly done so for me.

Today, I an INNOVATION STRATEGIST with a background in Engineering and entrepreneurship who thrives on tearing down walls and connecting people and ideas. Playing at the intersection of culture, emerging technology, and commerce, I bringing people together to envision and bring about new possibilities.

Everything I do is guided by three questions: How might we be useful? how might we be inclusive? and how might we share well to flourish? My ultimate drug in life — creating situations where everybody wins.

Me

Kesha

Page 5: Semi-sober notes from SxSW 2017

‘SPRING BREAK FOR GEEKS’technology, art, design, experiential futurism.

Page 6: Semi-sober notes from SxSW 2017

There were 700 attendees in 1987, the first year of the conference. By 2016,

attendance had grown to 95,000

Twitter was launched at SxSW Interactive

Obama spoke at SxSW 2016

Page 7: Semi-sober notes from SxSW 2017

t

BY DAY…

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BY NIGHT…

Page 11: Semi-sober notes from SxSW 2017

““Why is Citi here at SxSW, when you’d expect it to be at conferences like banking 2020? SxSW is about media and entertainment. This is the perfect place to learn about how consumers are going to live and play.”

Page 12: Semi-sober notes from SxSW 2017

WHAT’S THE CONTEXT OF THE FUTURE?

Everything new is an old idea in a new context. ➤ “Fintech started with the Abacus” @ygmp01

➤ “What is the SxSW trade show but a modern construction show?” — Bruce Sterling @BruceS

➤ “Contemporary DIY is nothing but Popular Mechanics plus modem.” — Bruce Sterling @BruceS

➤ “Influencer marketing has always been around. John Wayne and Lucky Strike for example. It’s exploded because we moved into the mobile world.” — Gary Vaynerchuk @garyvee

➤ “Motives of misinformation is not new. What’s new is the means.” — Yasmin Green @yasmind

“Is a lot of attention going to be somewhere? Where then I have to figure out the context of that platform, so I can be a creative on it to drive whatever the hell I want, whether that’s getting donations for a cause or selling something.” — Gary Vaynerchuk @garyvee

Page 13: Semi-sober notes from SxSW 2017

CROSSING BOUNDARIESWhere might we find inspiration?

Page 14: Semi-sober notes from SxSW 2017

VIDEO GAMES AND WARFAREWill Roper, the director of the newly unclassified division of the Pentagon — the Strategic Capabilities Office — responsible for fostering innovation within the Pentagon, found the military could learn more from video games like Pokemon Go.

➤ On Pokemon Go: “I am fascinated with the video game world, and I want to find a way to use it for military purposes. I think it’s true for a lot of traditional industries. Pokemon Go is called a game, but I think they solve one of the toughest challenges for warfare that’s been perceived for more than a century — How do we take an amazingly complex information, and make it so integrated with the person who’s interacting with it, that people sitting around the world can act as integrated teams, even though they’re not together? I think that’s how the future of warfare plays out.”

➤ On AI: We’re going to have analytics and artificial intelligence sift through the data. We’re going to have to display it in front of operators in a way that they understand, that's intuitive. They don’t have to be a PhD in order to use it. It allows them to operate with people who might not be right next to them, towards a common purpose.

➤ On Games that inspire war fighting: On Games are made today to emulate warfare as best as they can. I will not be surprised if we start making warfare more like games. Because if you watch people play video games — high level proficiency that people develop; not just to control their local character. Many games explore the idea of immersive control of multiple things. That’s one of the big thrusts across all areas including the Strategic Capabilities Office. We love to allow a manned system to control for expendable unmanned systems. How are we going to allow them to do that control?

———

http://schedule.sxsw.com/events/PP93861

Page 15: Semi-sober notes from SxSW 2017

MACHINES AND CHARACTERAudra Koklys, Head of AI Design @ Capital One, has a background in character design from Disney. At Capital One, her role is character development for Eno.

Q: “How do you design UX for chatbot?” A: “Character design.”

“A Chatbot feels like a psychopath if it doesn’t have a personality.”

@akoklysplummer

———

Jeremy Wyatt — University of Birmingham

“AI won’t get much personality, but a little personality can go a long way.”

Page 16: Semi-sober notes from SxSW 2017

GETTING OUTSIDE THE STUDIOIn a panel consisting of executives from Pixar, Disney, and Star Wars, a number of examples were shown where inspiration from outside studio walls were critical in making the final products come to life.

➤ For Pixar’s movie Up, the team flew to Venezuela and borrowed the dreamlike landscape — in particular the rock formations — for the terrain in Up.

➤ When Star Wars was being produced, the lighting effects was inspired by NASA’s photos of space.

➤ Monsters Inc., was the first film that involved hair. To accurately model the movement of hair, the team dug into the physics of how hair grows.

“Everyone knows how the physical world looks and works. If we make it a little more believable, you would care more about characters.” — Pixar

———

http://schedule.sxsw.com/2017/events/PP67537

Page 17: Semi-sober notes from SxSW 2017

BICYCLE-INSPIRED AIRPLANEThe best ideas come from from outside the walls of your industry.

Brad Nunnally, in his talk on “Don’t Solve the Problem. Solve for the Barriers,” revealed that the Wright Brothers weren’t the only ones to have successfully lifted their plane off the ground.

In fact, the biggest challenge at the time was how to keep the planes from crashing down seconds later due to imbalance. Having built bicycles all their life, the Wright brothers borrowed the balancing mechanism on their bicycles to use on their plane. And history was made.

———

http://schedule.sxsw.com/2017/events/PP96070

Brad Nunnally, @bnunnally

Page 18: Semi-sober notes from SxSW 2017

COLLISION OF EXPECTATIONS➤ Amazon 1-click to banking: Yolande Piazza, head of Citi Fintech,

said what used most valuable thing to the bank is the vault. Today, we are in a 1-click world, ushered in by Amazon, and banks need to adapt.

➤ Digital world to museums: When visitors see a screen, their initial reaction is to touch it. “People expect all screen to be touchscreens now.”

“Museums are not expectation creators.. having wifi & a place to charge. who’s setting expectations? and how can museums meet those expectations with small team and small budgets?”

➤ Living room to car design: Alex Casterllarnau, Head of Design at NIO, explained: The NIO is positioned as an mobile living room. The TV completes the living room, and you don’t expect to touch the TV. So the screen we designed in the car is not a touchscreen.

———

http://schedule.sxsw.com/2017/events/PP96549

http://schedule.sxsw.com/2017/events/PP66896

https://www.cnet.com/roadshow/news/nio-eve-concept-debuts-at-sxsw-promises-production-version-by-2020/

@aacastellarnau

Page 19: Semi-sober notes from SxSW 2017

NIOBY NEXTEV

Positioning is especially important for emerging technologies given the challenge of fitting them into people’s lives. While NIO runs fast, it’s not positioned to compete in the sports car category. It is positioned for commuters who would rather make use of the 2 hours they are sitting in traffic to relax, be productive, rather than gripping onto their steering wheels. It converts the dreaded commute into a living room. This positioning manifests in the interior design, in the exhibit, and even in the decision to not make the screen a touchscreen. Why? because you wouldn’t touch the TV in your living room.

Page 20: Semi-sober notes from SxSW 2017

ARTIFICIAL INTELLIGENCE Control vs autonomy

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AI IS THE FUTURE OF WARFARE➤ Intelligent war fighting machines: I think the pentagon’s lack of

recognition that data is one of the primary tools, fuels, and weapons in the future of warfare. We don’t treat data the same way as it does at Apple, Google and Amazon. For us, data is like exhaust that comes out of our system. It’s not the way people work in machine learning. They’re thinking whomever has the most data is going to be able to train the most intelligent machine. The government needs to be stockpiling all of its data, from every flight, every mission, every exercise, ever event - needs to be databased in a way that’s machine discoverable. What if in the future of the military, all of our systems learn? What if the machine is better on day two than day one? We’re fighting with systems that’s moved by people, that’s effectively fixed. I fear us not moving in that direction.

➤ Device centric to data centric: Every system should be learning in the future. We are great at logistics. When we integrate machine learning, we almost always find 10% efficiency off the top. It’s not only that we fight better. We also have a chance to save money. This is a culture shift. It’s a tough thing for us — trying to take a Pentagon’s that’s device centric (fighter, submarine) and shift it to being data centric — and merely thinking of these systems as data producers, and that data is more important than the system itself.

———

Will Roper,Director of Strategic Capabilities Office in the Department of Defence

http://schedule.sxsw.com/events/PP93861

Page 22: Semi-sober notes from SxSW 2017

BALANCE: FULLY AUTONOMOUS <> 100 JOYSTICKS

➤ Quarterbacking: In the future, a human soldier will controls a set of expendable machines that execute commands in the battlefield. Will Roper, Director of Pentagon’s Strategic Capabilities office, likens this approach of controlling drones in the battlefield to football quarterbacking, as the quarterback calls or changes plays in the game.

➤ How much control: The question is, how much control do we want to give the human soldier over the machines. We don’t want machines to be fully autonomous, yet we don't want the human to be overwhelmed with a hundred joysticks.

———

Will Roper,Director of Strategic Capabilities Office in the Department of Defence

http://schedule.sxsw.com/events/PP93861

Page 23: Semi-sober notes from SxSW 2017

BALANCE: RICH DISCUSSION <> RISK MITIGATION

Dr. Jeremy Wyatt, is a professor of AI at University of Birmingham. Wyatt is skeptical that AI will become what we imagine it to be any time soon. The state of art for AI is choosing an appropriate response among a massive bank of pre-determined responses. While AI is great at specialized tasks like these, it is bad at generating rich, freeform, unscripted discussion.

Do we, after all, want AI to be fully autonomous and being able to have rich discussions? In the case where an AI represents a brand, the more autonomy an AI has, the bigger the possibility that it will do something that damages the brand.

———

http://schedule.sxsw.com/2017/events/PP96696

Page 24: Semi-sober notes from SxSW 2017

BALANCE: AUTHORITATIVE <> SELF JUDGEMENT

FatMap is a AI-platform that integrates data from multiple sources and determines the optimal trails for skiers. Matt Boyle, FatMap’s GM for North America, cautioned “We have to be careful with at what point does the persona become too authoritative?” In other words, “how much do these people want to be empowered?”

In terms of determining the safeties of a run, “we stray away from saying safe or not safe,” because people out on a run will know better than a system. And it is impossible to guarentee that there will be 0% avalanche probability.

Safety also depends on human factors. For example, two skiers could have the exact same ability. but when one is training for a race, while other is on a casual ski trip with family, their appetite for risk is different.

“Rather than commenting on safety, we just provide people with more information.”

———

http://schedule.sxsw.com/2017/events/PP96696

https://fatmap.com/

https://www.linkedin.com/in/m4doyle

Page 25: Semi-sober notes from SxSW 2017

VIRTUAL REALITY“Fiction is a form of invention. You invent these characters that people can relate to

emotionally.” — Ray Kurzweil

Page 27: Semi-sober notes from SxSW 2017

FINTECH

Page 28: Semi-sober notes from SxSW 2017

OPPORTUNITY AREAS FOR FINTECHYolande (Director, Citi Fintech): Startups in Fintech typically fall within one of these four categories:

➤ Blockchains

➤ AI

➤ Conversational chatbot

➤ Digital identity: Your relationship with your digital identity will change. A few years from now, a ring would be your identifier. What does it mean when everyone and everything knows you, like in Minority Report?

Instead of making customers choose among a confusing set of financial plans, can we allow customers to tell us what they want to do in life — “I’m saving for a new mortgage, a new car” — and let us help them create the profile that works for them?

———

http://schedule.sxsw.com/2017/events/PP96549

@peterschwartz2 // @ygmp01

Page 29: Semi-sober notes from SxSW 2017

FOODTrust: The currency of our generation

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FOOD YOU CAN TRUSTElon Musk’s brother Kimble Musk, a venture capitalist, a board member of Tesla, SpaceX, and Chipotle, and founder of a collection of restaurants centered around wholesome, farm-to-table food like The Kitchen, shared his insights into the changing landscape of food.

On impact-driven restaurants: The Kitchen is part of a growing tide of impact-driven restaurants like EveryTable and Local Burger that values transparency and fresh, locally grown food. At The Kitchen, new food is delivered each day, and chefs figure out how to cook them. The Kitchen announced total transparency in supply chain verified by a third partying.

“Good farmers are sold out. people think restaurants is doing farmers a favor. It’s actually the farmers who are actually doing restaurants a favor.”

“Treat your employees well, and you will get more customers. Faceless corporations cannot get away with it anymore. People are buying less processed food.”

———

https://www.sxsw.com/speaker/kimbal-musk/

Page 31: Semi-sober notes from SxSW 2017

EDUCATION THROUGH FOODThe Kitchen Community builds Learning Gardens in schools around the country. Today, there are 262 Learning Gardens built since 2011. By 2020, Musk aims to build 1000 Gardens.

Easily installed in any school yard, Learning Gardens are dynamic outdoor classrooms. Students are not only educated about healthy food, but can also learn other subjects like arts, reading, math, nutrition, and science in a more relevant and engaging way.

Teachers find teaching to be more effective in Learning Gardens. Students participate more in them. And families are more involved in their kids’ education as three out of four students talk to their families about their Learning Garden activities.

———

https://www.sxsw.com/speaker/kimbal-musk/

Page 32: Semi-sober notes from SxSW 2017

ENTREPRENEURSHIP THROUGH FOOD

Square Roots Ventures: a literal “business in a box,” in which shipping containers are converted into an indoor farms equivalent to 2 acres of production. The 10 containers at Brooklyn freight farms received 500 applications from students. Over the course of the year, each entrepreneur made 50-60k setting up their own farming business, from a farmers market, to a farm to table service.

“Kids are sold out because there’s change in behaviour. There is little trust in system.”

———

https://www.sxsw.com/speaker/kimbal-musk/

Page 33: Semi-sober notes from SxSW 2017

IMPACTING SOCIETYNothing is going to change unless I do. — Cory Booker

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TECHNOLOGY — FOR GOOD OR FOR WORSE?

The debate on whether technology is good or bad for society has been raging on for centuries. Will the current wave of technology-induced societal shifts an extension of what has happened in the past? or is it something that humanity has never seen? Given the pro-technology orientation of SxSW, the sentiments across different contexts echoed the same message: ➤ Intel on AI: AI will replace the repetitive tasks and make space for the human brain to

exercise its natural ability to approach problems creatively. AI will also enable efficiencies that are not currently possible: “An area that AI can really find applications in is parking. I would love to have my autonomous vehicle navigate to a parking spot in the city.”

➤ Cory Booker (US Senator) on social media: While American citizens and Green Card holders are being detained, people are showing up and protesting at the airport. In one instance they cheered for Muslim people disembarking a plane. This happened because of social media.

➤ Museum on digital technology in a contemplative space: We don’t want people to be staring at their screens the entire time, and the app we developed allows visitors to ask a professional about the piece they see right in front of them. The professional will get the vision to study the art by asking questions like “what are you looking at to make you say that?” . In this case, the app doesn’t take away from the contemplation, but enhances it.

———

https://www.sxsw.com/news/2017/delivering-a-better-world-with-ai/

https://www.sxsw.com/news/2017/cory-booker-keynote-2017-sxsw-conference-video/

http://schedule.sxsw.com/2017/events/PP66896

Images: http://schedule.sxsw.com/2017/events/PP96610 @Malcolm_M_Frank

Page 35: Semi-sober notes from SxSW 2017

HOW AMAZON IS CHANGING SOCIETY➤ Over the last few years, Amazon has invested

heavily in automating its supply chain. Every item is 3D scanned to determine its shape and size, which is then used to determine the optimal packaging.

➤ If you live in the United States, chances are the most common job in your state is Truck Driver. Being a sector that employs 3.5 million people, it is outdated. Building on the success of AmazonFlex (Uber for Amazon deliveries), Amazon will introduce Uber for truck drivers.

➤ Amazon’s warehouse are now populated by robots that move shelves of merchandize. These robots accumulate mounds of data every second they are in operation. Based on this data, the system learns optimum layout and distribution patterns.

Page 36: Semi-sober notes from SxSW 2017

RESPONSIBLE REPORTING➤ Freedom of information and society:

“Comfort the afflicted and afflict the comfortable. This is the job of the press.” — Kara Swisher, co-founder of Recode @karaswisher

“Motives of misinformation is not new. What’s new is the means. The definition of ‘fake news’ has transformed from ‘fictional news’ to ‘something you don’t believe in.’” — Yasmin Green, Director of Jigsaw (subsidiary of Alphabet)

➤ Social Media’s Emerging Effect on Mass Murder: National homicide rates are going down. Number of mass murder incidents are going up. If there is a mass murder, we are likely to see a copycat within 10 days, especially if our tweets exceed 45 per million. Mass murder has tripled since 2011. It is the year that marked the tipping point of social media. That’s when Facebook became so many more platforms. When the rate of suicide was rising in the 80s, ABC News advocated for more responsible reporting, after which suicide rates dramatically decreased. Now that we live in a world where news spreads not through major outlets but through our social networks, what does ‘responsible reporting’ look like? — Ignite talk by Dana Kelly

———

https://www.sxsw.com/interactive/2017/kara-swisher-inducted-2017-sxsw-interactive-hall-fame/

https://www.sxsw.com/news/2017/interactive-keynote-yasmin-green-2017-sxsw-conference-video/ @yasmind

http://schedule.sxsw.com/2017/events/PP96071 @danakellyLA

Page 37: Semi-sober notes from SxSW 2017

CORY BOOKER - NEW JERSEY SENATOR➤ Love over tolerance: LOVE means I recognize your value, your worth, your

dignity. Love says ‘I see you.’ Tolerance holds fences between people; LOVE brings them down. Tolerance says I don't need you; love says you are essential to my well being.”

➤ On being challenged: It’s becoming even more convenient to have confirmation bias. James Bevel and Dorthia Cotton challenged Martin Luther King and convinced King to change his tactics. They understood the need to create virality, so they convinced MLK to send kids to march against Bull Connor and his dogs and firehoses. The media that wasn't paying attention then swarmed. It even got attention from the Soviet Union. People were so appalled by what was happening, that it tapped into their reservoirs of creative empathy.

➤ On taking action: Why are the republicans doing this to us? They didn't do this to us. We did it to ourselves. If we don't engage, we don't participate, we are he source of problem, not that politician we didn't like.

➤ On corruption of the justice system: 98% of criminal are plea bargains. I either take this plea, or go to trial in adult court and stay 20 years in prison. If you have a non violent drug offence, you can't hired at Burger King.

———

https://www.sxsw.com/news/2017/cory-booker-keynote-2017-sxsw-conference-video/

@CoryBooker

Page 38: Semi-sober notes from SxSW 2017

THE FUTURE IS ALREADY HEREit's just not very evenly distributed. — William Gibson

Page 39: Semi-sober notes from SxSW 2017

DREAMS FOR SALEThere was a person who lost his sight in his late teens. So he was fitted with a bionic eye that allowed him to see the general outlines of his surroundings in black and white. The bionic eye converts a video feed into signals for the optical cortex.

If it’s possible to encode video for the optical cortex to understand, it’s also possible to take brain signals and convert them into video. With the data you have of brain signals matched to the objects being seen, you can train an algorithm to identify the objects that were seen by reading signals from the brain.

When you dream or think about something in a visual way, you activate the visual cortex. The next step is to record your dreams. We know what’s in your dream, where you are in your dream, and most importantly who you’re dreaming about.

Eventually, somebody you’re dreaming will get a text on their phone. “Would you like to buy John’s dream of you?”

———

http://schedule.sxsw.com/2017/events/PP96070

Links for reference: http://gizmodo.com/5843117/scientists-reconstruct-video-clips-from-brain-activity

Dino Burbidge @dinozoinks

Page 40: Semi-sober notes from SxSW 2017

PERSONAL COUNTERINTELLIGENCE Say you’re sitting at home, eating dinner, watching a movie. No warning, the police pulls up outside your house. Would you be aware of it? Would you like to be aware of it? How long have they been there? How would you even know who they are? In today’s world of militarized police, how could you tell the difference between a cop and soldier?

Their equipment emits radio signals, which are very easily to identify. You can build an app that alerts in real time to the presence of the police helicopter and tell us where it is and how long it’s been orbiting.

The aircraft’s beacons will tell you whether it’s a helicopter, airplane, commercial, government, how long it’s been in the air, who’s operating it. You can use this location data to tell a drone to go out, and send back live video. And now we’re running our own automated surveillance system.

And you can tell the drone to pepper spray everyone inside. If you bought the drone with cash and didn’t register it, how would you know whom it belonged to? Real time alerting and automated drone reconnaissance can be a lot of fun and real interesting. What about collecting data over a long period of time.

Having access to WiFi user’s connection logs can help you identify who’s a local in your neighbourhood and who isn’t. If you collect it long enough, you can . When a device sends a probe request, it tells everyone. Sometimes, it’ll even tell the tae of the owner. That’s because, iPhones for example, defaults and device name to user’s name. Every connection you made in the past is visible to everyone. It’s really easy to see your neighbours coming, going, and where they’ve been. In the old days, this information was limited to governments. Today, cheap hardware and free software are becoming so powerful and everyone can run their own automated intelligence agency.

———

http://schedule.sxsw.com/2017/events/PP96070

James Brown, @ibjhb // cointel.co

Page 41: Semi-sober notes from SxSW 2017

CORPORATE INNOVATION

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WORKING WITH REGULATORY BODIES➤ Involve regulatory bodies early: Innovating in the financial and

healthcare sectors are especially challenging because regulatory bodies are involved. Citi Fintech learned to adapt innovation to this challenging environment by working with regulatory bodies as soon as talking to the customers begin. Singapore’s regulatory bodies are pro-cloud and pro-salesforce. This is because they are brought in early on in the process.

➤ Regulators are just people: Shift the attitude towards regulators from being barriers to collaborators. Yolanda admitted that “the job of regulators is not to create a great experience; their job is to make sure banks don’t screw customers over. They are rightly cautious. They are conservative but not stupid.”

➤ Invite regulatory bodies to the table: “We bring internal people who understand the essence of banking and regulatory, people in fintech, and regulatory bodies together at the same time, to go through all use cases to make sure everything meets regulatory guidelines.

———

http://schedule.sxsw.com/2017/events/PP96549

@peterschwartz2 // @ygmp01

Page 43: Semi-sober notes from SxSW 2017

➤ Get the basics right first: “We started wanting to build the Uber of banking. Customer told us that we need to build trust first — get the basics right. Most companies are not ready for Uber-anything.”

➤ Closing doesn’t work anymore: “gone are the days when we think we have to protect ourselves by building everything internally. When we need a new capability, we ask can we build it? buy it? or partner?

➤ Open up the API: Customers did not feel like they’re getting the value out of points. So 1-800-flowers partnered with us, and used our API to build on their site the ability to allow customers to pay with points.

➤ Hackathons: If someone has a great idea, it used to take normally months to get a meeting with a bank. Now we run hackathons to expose our APIs. Great ideas are built and are exposed to the right people over a few days.

———

Citi Developer Hub: developer.citi.com

http://schedule.sxsw.com/2017/events/PP96549

@peterschwartz2 // @ygmp01

GOALS AND MEANS OF INNOVATION

Page 44: Semi-sober notes from SxSW 2017

KNOW YOUR CUSTOMERS

Page 45: Semi-sober notes from SxSW 2017

FIVE PRIVACY PERSONAS Your privacy philosophy needs to be matched to their customers. Through interviews, talking to experts, these five personas help make the concept of privacy tangible:

➤ Super Sharer: She’s always talking about the run she’s training for. she’s always sharing information about political action she cares about or climate change. She doesn’t worry about privacy because she wants to get her information out there. For her, the sharing is the key part of what makes her interactions with companies valuable.

➤ I’ve got nothing to hide: “Hey NSA do your best, I have a nothing to hide” This is the largest category of people. He’s really not happy about being forced to give up all of his information in order to do stuff.

➤ Post no photos: Not as concerned about sharing a piece of generic information because she thinks at least a few others must have the same information, but “my face is really unique to me.” Cares about control. She wants to know where her data is going. Once it gets out there, you don’t know whose hands it gets into.

➤ Misguided Warrior: All baby boomers. Knows all the bad things that happen on the internet, so he’s figured it out. I’ll trust people not technology. If he needs to buy something on the internet, he picks up the phone and tells his credit card number to a person.

➤ High tech protector: Someone who has looked all the privacy settings on Facebook. If they ask for you to do a social login, she’s going to think about every piece of information she shares with a company. Deliberate decision. She knows why she’s sharing with you, where it’s going, and she’s choosing to do so.

Who are you? Who are your customers? partners? Are you making choices in your privacy philosophy that meet the needs of your customers, or letting a lawyer dictate it in on a sheet of paper that nobody reads. Make your philosophy deliberate.

———

http://schedule.sxsw.com/2017/events/PP96070

Jenny Wanger @jennydove

Page 46: Semi-sober notes from SxSW 2017

GEN-Z VS HISPANIC GEN-ZGeneration Z - 13-17 year olds. Raised by Gen-X’ers. They are pragmatic, have an open-minded attitude, and down to earth. They accept failure as a way to learn and question information. They are also questioning the idea of “the linear path to progress.” — get good grades, go to college, get a job, buy a house, raise a family. They are deviating from that and exploring alternative paths to success.

Their Hispanic counterparts are brought up in a different way. Their parents, mostly immigrants, came to this country in hopes of a better future, and made sure to enforce strict rules and guidelines. They define success not around monetary or material value, but around having choices and more opportunities than the previous generation.

➤ Perception towards education: Hispanic Gen-Z’ers see their parents’ commands as their own initiative, and they see education as the only path to progress. Decreasing high school drop out rates and increasing college enrolment and completion rates tells us the linear path has never been straighter for Hispanics Gen-Z. The next generation of Hispanics will be the most educated the US has seen to date.

➤ View of the world: Unlike Gen-Z who are often criticized for being “blindly optimistic,” the worldview of Hispanic Gen-Z is one of realistic hopefulness.

➤ Definition of success: Hispanic Gen-Z’ers not expecting to change the world. But they do want to have a meaningful and micro difference in their own communities. They also want to be the individual in their families to pave the way and set a positive example.

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http://schedule.sxsw.com/2017/events/PP96070

@jzima26

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THE CREATIVE PROCESS“Art challenges technology, and technology inspires art” — John Lasseter

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PIXAR➤ Be ready to start all over again: the storyboard for Frozen was

redone from beginning to end six times over the course of two years.

➤ Be ready to let go of your ideas: there is some truth to the saying, “the first idea is never the last.” Elsa started as a much older Snow Queen. It was hard to care about the Snow Queen, so the creative team made them into sisters and reduced their age gap.

➤ Get used to feedback: the team did “dailies” where everyone sees your work everyday to share feedback. “you get used to not taking feedback personally.”

➤ Collaboration is critical, but it takes time, especially in a large, diverse team: Pixar had a “Story Trust” comprised of the entire team that would gather in a windowless room for a few days straight and discuss what worked and what didn’t.

➤ Trust is earned: When someone invites feedback early in the process, “I know I’m not ready so don’t come here with all your ammunition, but help me make it better.”

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schedule.sxsw.com/2017/events/PP67537

@stephenfmay

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STAR WARS➤ On honouring legacy: When making Star Wars, the team was

careful to not deviate too much from the look and feel of the original Star Wars Trilogy. The original Star Wars battleships were put together using model car kits (called “kitmashing”). The new Star Wars crew trace all the parts to their original kits, which they bought on Ebay.

➤ On recreating the feeling rather than reality: When they finished, they realized that “Reality wasn’t as grand as you remembered. We wanted to recreate what’s in your mind’s eye.”

➤ On the unpredictability of the next great idea: Nearly everyone who has seen Star Wars would guess that the dogfighting scene taking place in the trenches on the Death Star was along the equatorial trenches. One member of the crew pointed out that it’s actually along the longitudinal direction, based on a scene in the original Star Wars, noticed by a member of the crew.

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http://schedule.sxsw.com/2017/events/PP67537

@vickschutz

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ENTREPRENEURSHIP

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VC’S WILL NOT INVEST IN YOU IF..➤ You’re a copycat

➤ You lack conviction: If you come to a VC asking for 2 million and you’re ok with half a million when the VC says so, then you lack conviction.

➤ You can’t do this idea if you can’t raise money: VCs don’t care about your idea. They care about exciting growth story that’s going to change the world. “VCs want to follow the founder into battle — not the other way around.”

…Practical advice shared by founders of Intuit Scott Cook and Tom Proulx

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http://schedule.sxsw.com/2017/events/PP93841

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GETTING PEOPLE’S ATTENTION➤ On what people want: People don't want

commercials. They want content. The more you can act as a media company, rather than an advertiser, you'll always win.

➤ On priorities: “A lot of people are focused on VR when they haven’t even figured out Facebook Ad spend.”

➤ On TV: “Everybody thinks you graduate into TV but I sh*t on TV.”

“If you feel good about who you actually are, you need to be loud. If you don't, fix your shit.”

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http://schedule.sxsw.com/2017/events/PP93818

Gary Vaynerchuk @garyvee

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CRITIQUE ON ENTREPRENEURSHIP➤ On the state of entrepreneurship: “Entrepreneurship has

become rockstar status. Right now everybody thinks it’s cool to be an entrepreneur and founder. We created this world where everybody wins; but the truth is hardly anybody wins. We have lost people who came to this because of the pressure to succeed. The real cool guy is #11 at Facebook. He’s got more money than everybody in this room.”

➤ On college entrepreneurship programs: “I’m concerned that we are funnelling people into entrepreneurship but there’s gotta be a lot of pain. The market doesn’t give a f*ck. I’m passionate about growing self awareness. Entrepreneurship is not the key.”

➤ On perception of entrepreneurship: “People 10 years ago built products. Today, people build financial arbitrage machines. You are not a superstar entrepreneur if you’re losing money every month.”

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http://schedule.sxsw.com/2017/events/PP93818

@garyvee

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PERSONAL DEVELOPMENT“The world you see outside of you is a reflection of what's inside of you”

— Cory Booker

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GARY VAYNERCHUKGary Vaynerchuk, serial entrepreneur and early investor in Uber, Birchbox, Snapchat, Facebook, Twitter and Tumblr, shared some of his personal wisdom through a Q&A.

How Vaynerchuk describes himself: “I’m trying to become injection of audacity into people who are held back from the pool they just want to jump in.”

➤ On creatives: “With all the math that is being pumped into the world, the creative is still the variable of success”

➤ On self esteem: “There are so many people here who are sad. Self esteem is the ultimate drug in life. There's a very fine line between self esteem and delusion. Insecurity leads to politics. Insecurity is a killer.”

➤ On getting loud on positivity: If you are positive, you are happy and optimistic. You owe it to each other to get louder, because the only people that are loud are the people that are upset. Right? Negativity is on fire. And happy people are clamming away from it. That’s how we stay happy. I went the other way. I’m going right at it. Putting it out every single day.

➤ On success: Two things to make you successful:

1. Listen

2. Try things: “for everything I get credit for that I did well, there are other things that I did not do well. But it doesn’t matter because it’s forgotten.”

➤ On patience: “I’m obsessed with patience”

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http://schedule.sxsw.com/2017/events/PP93818

@garyvee

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CORY RICHARDSCory Richards is a NatGeo photographer who inspired the world through Snapchatting his climb up Mt. Everest.

➤ Reaching the top: I was alone, i stayed there for a total three minutes. I didn’t have any revelations at the time, except for that I was very very scared and I wanted to get down. And I also thought a very funny thought, ‘this is the closest that I’m ever gonna get to space.’ This is it. I reached up and I just touched it. That’s it. That’s the highest I can go. There’s some poetry in that as well. I ran downhill as fast as I could. When we got down there. The lessons started to pile onto me at that point:

➤ Running from or facing the truth: “I thought Everest was supposed to be some sort of cathartic act. It would punctuate the darkness that I was in. It would solve the PTSD. I would somehow vanquish my guilt. I thought it would be sort of Phoenix rising. What I found instead was I had not only gone to the highest point on the planet, as far as I could go, to get away from myself, and all my shit, all the truth. I couldn’t bury it anymore, I couldn’t. You think that’s a success story and at that point it’s all good. It wasn’t. In fact, so much of it started happening just then. going downhill was the point when I had to start doing all the real hard work. Everest is the point where all else flows, right? At least that’s what I’m seeing. It’s from there that I started going downhill and into all the things that I had to face.”

➤ Demand honesty: “The thing I’m certain of is we find solutions. We do that really really well. I want to take this opportunity to ask the question: how do we stop creating the problems that need those solutions? This isn’t my story. This is our story. It’s not about me; it’s about us. When we start to show up honestly, we start to connect right? Our personal issues are inseparable from our global issues. Who we are inside dictates who we show up as on the outside. And if we’re all tied together in that way, how do we honour that bond? And for me it’s a very singular solution: It’s Honesty. All we have to do is be honest. And we have to demand honesty of ourselves and everybody around us. Truth fucking matters. We can’t just go “Hey, tell the truth.” Because it starts with us. With honesty, we disarm our own judgments. We see how similar we really are. Without judgment, we can finally be empathetic. With empathy, we foster connection. When we find each other, we start to listen.”

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http://schedule.sxsw.com/2017/events/PP93853 @coryrichardsNG

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CASEY NEISTAT➤ On persistence: “When you start, you have a

rusty lump of steel. And you hammer at that. And eventually turns into a shining ex-calibre sword.”

➤ Tarzan Method: You are Tarzan on one side of the jungle. And you want to get to Jane on the other side. But you can’t even see Jane, and there’s no way for you to transport yourself. Instead, you grab onto a vine, and it takes you a little bit closer but somewhere you didn't anticipate. And you grab onto another and get a little closer.

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http://schedule.sxsw.com/2017/events/PP96294

@CaseyNeistat

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TOP FIVE TAKEAWAYS

There is no singular path to success, and you can’t even imagine whom you will become. Keep and open mind and, to reference Casey’s Tarzan Method, just keep swinging. When you think you’ve reached success, be prepared to realize that it marks a checkpoint, and not the finish line.

The future is around the corner. Even though we can only see someone’s dreams in low resolution today, things can change pretty fast. Remember how long it took for the Library of Congress to fit in your palm?

AI and VR are is the way forward. The early you invest your efforts into understanding and applying these technologies, the more likely you can reap the rewards of being a first mover.

We live in an expectations economy where customers’ expectations change based on their experiences in contexts outside your own. You can either react or proactively take advantage of those expectations in designing your product.

Be a catalyst for change. You don’t have to have all the answers. There is plenty of potential energy trapped in our socialeconomic system. Your job is to find them and release them.

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WHERE WILL WE SWING TO NEXT?History that hasn’t happened yet

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(leftover drink tokens)

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GET IN TOUCH FOR MORE INFORMATION TO SCHEDULE A PRESENTATION OR TO RECEIVE FUTURE REPORTS

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