semantic web summit
Post on 18-Oct-2014
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Making the Case for
Semantic Technology in Business
Semantic Web Summit
by Scott Brinkertwitter: @chiefmartecwww.chiefmartec.com
SCALE
25.21 billion pages in the indexable web1
1 trillion unique URLs discovered by Google2
109.5 million web sites3
1,000X more in deep web4
1 Worldwidewebsize.com March 20092 Google Official Blog July 20083 Name Intelligence May 20094 BrightPlanet November 2010
Scale in content.
500 million Facebook users1
190 million Twitter users2
65 million tweets per day3
4 million Foursquare users4
1 Mark Zuckerberg July 20102 TechCrunch July 20103 Twitter blog June 20104 Business Insider October 2010
Scale in engagement.
Searching is hard.
But finding (and being found) is valuable.
Two technologies can help.
2009 2010 2011 2012 2013 2014$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
(millions)
Source: Forrester Research, Inc.
Structured data supports SEO (and vice versa).
Projected SEO spending in US
$2,805 this year
$5,078in 4 years
Copyright © 2010 Scott Brinker
Marketing Data Marketing
The data marketing ecosystem—beyond APIs.
Semantics & relationships to reveal sentiment.
Marketing in an age of information overload.
Thank you.
Scott Brinkertwitter: @chiefmartecwww.chiefmartec.com