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International Search Summit in London , Oct-2010

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  • 1. TheSeman)cWebanditsImpact onInterna)onalWebsites Prof.Dr.Mar)nHepp mhepp@computer.org h?p://www.heppresearch.com/

2. Aboutme 2h?p://www.heppresearch.com/ 3. WhatsSEO,Really? 3h?p://www.heppresearch.com/ 4. 1.Beingvisibleforpoten)albuyers 4h?p://www.heppresearch.com/ 5. 2.Ar)cula)ngthevalueproposi2on But:ONena?enedtojustthepricetag 5h?p://www.heppresearch.com/ 6. 3.Foralargenumberofitems Example NumberofProducts BestBuy >400k Amazon >4Mio. Typicalsmallshops 110kitems 6h?p://www.heppresearch.com/ 7. KeyDriverofSearchCosts Specicity Howmuchyouloosewhenyoucantusea goodforwhatitwasdesigned. 7h?p://www.heppresearch.com/ 8. GrowthinSpecicity 1920:5168TypesofGoods 8h?p://www.heppresearch.com/ 9. Examples 9h?p://www.heppresearch.com/ 10. Examples 10h?p://www.heppresearch.com/ 11. Examples 11h?p://www.heppresearch.com/ 12. WhatstheProblem? 12h?p://www.heppresearch.com/ 13. TheWWW:AGiantDataShredder Source: StructuredData Recipient: UnstructuredText 13h?p://www.heppresearch.com/ 14. LossofVarietyandDetail ManyDierent Products Varietyin Preferences Manufacturers&Retailers Consumers WebSearch 14h?p://www.heppresearch.com/ 15. OverlyPriceCompe))on Only12ProductModelsConsidered ComparisonShoppingontheSmallSubset 15h?p://www.heppresearch.com/ 16. WhatsSeman&cSEO? 16h?p://www.heppresearch.com/ 17. Seman)cSEO Usingproductmasterdatatoar2culate yourvalueproposi2onovertheWeb 17h?p://www.heppresearch.com/ 18. Principle:SmallDataPacketsInsideYourPage 18h?p://www.heppresearch.com/ 19. GoodRela)ons&RDFa 19h?p://www.heppresearch.com/ 20. GoodRela)onsScope PricesStores Features 20h?p://www.heppresearch.com/ 21. Seman)cSEO:ImmediateEects ImprovedYahooRendering GooglePriceInfo Ranking/Informa)onEntropy 21h?p://www.heppresearch.com/ 22. Seman)cSEO:NeartermEects LinkingDatasheets&Oers LinkingOers&Loca)onInfo Seman)cAliateMarke)ng 22h?p://www.heppresearch.com/ 23. ReferenceUsers Yahoo BestBuy Overstock.com Amajorautoma)vecompany >10,000smallerbusinessesworldwide 23h?p://www.heppresearch.com/ 24. PageSizeandLoadingTime:NoProblem MainPage(KB) ProductItemPage(KB) HTML Total HTML Total BestBuy 102 815 236 1536 Amazon 187 736 286 712 eBay 54 445 75 849 Mean 114 665 199 1032 MainPage ProductItemPage HTML Total HTML Total Minimal 1,40% 0,24% 1,31% 0,25% Full 2,19% 0,38% 3,22% 0,62% WithFeatures n/a n/a 6,03% 1,16% Regular Pages Increase byGoodRela)ons inRDFa 24h?p://www.heppresearch.com/ 25. Prof.Dr.Mar)nHepp HeppResearchGmbH mhepp@computer.org Thankyou! 25h?p://www.heppresearch.com/ 26. Prof.Dr.Mar2nHepp HeppResearchGmbH Karlstrae8 D88212Ravensburg Germany Phone+497512058512 Fax+4932121020296 Webh?p://www.heppresearch.com/ eMailcontact@heppresearch.com Twi_er@heppresearch Skypeheppresearch CEO,HeadofResearch 26h?p://www.heppresearch.com/