sem and cro #dim lecture 8

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...an introduction to some SEM and CRO concepts

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Page 1: SEM and CRO #DIM Lecture 8

8

Page 2: SEM and CRO #DIM Lecture 8

Pay Per Click (PPC) is about paid for or ‘sponsored’ results

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the description should be interesting and informative

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Develop an XML sitemap file that can be submitted directly to google

…have a good, useful 404 page!

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Make sure it’s easy to ready, organised, on topic, up to date…

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These adverts should link back to specially created landing pages…

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http://www.wordstream.com/articles/google-statistics, 2012

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https://accounts.google.com/ServiceLogin?service=adwords&hl=en_GB&ltmpl=jfk&continue=https://adwords.google.co.uk/um/gaiaauth?apt=None&ltmpl=jfk&cd=GB&passive=86400&sacu=1&sarp=1

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Is it cognitive, affective or conative…

…and how can we get the desired action?

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…but we’ll keep it simple!

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http://www.zippycart.com/infographics/how-sales-messaging-affects-conversion-rates.html 2012

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http://www.zippycart.com/infographics/how-sales-messaging-affects-conversion-rates.html 2012

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http://marketingland.com/wp-content/ml-loads/2012/01/concurrent_live_tests-1.png 2012

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http://marketingland.com/wp-content/ml-loads/2012/01/concurrent_live_tests-1.png 2012

http://www.zippycart.com/infographics/how-sales-messaging-affects-conversion-rates.html 2012

http://www.wordstream.com/articles/google-statistics, 2012

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.co.uk/en/uk/webmasters/docs/search-engine-optimization-starter-guide.pdf 2012

www.smartinsights.com 2012

C. Li and J. Bernoff, 2011. Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business School Press.

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