selling your soul: turning your entrepreneurial spirit intoa powerful brand

Selling Your Soul

People get the wrong idea about the notion of

“Selling your Soul”

Did these entrepreneurs sell their soul?

By creating a powerful brand that harnesses their

Entrepreneurial Soul

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They created their brand

They left their brand

They returned to their Brand

Selling your soul is a good thing for your brand.

How do you harness your soul?

SSOOUULL

We need an acronym...of course.

SSOOUULL

piritpirit

Harnessing your entrepreneurial spirit…

SSOOUULL

nlynessnlyness

with a single-minded focus…

SSOOUULLniquenessniqueness

presented in your own unique way…

SSOOUULL ifeife

Being your brand in real life.

SSOOUULL

piritpiritnlynessnlynessniquenessniquenessifeife

The Entrepreneurial Soul

So, how do you turn it into a powerful brand?

SS

DiscoverDiscoverYourYour

piritpirit

What gets your engine running?

Sometimes your passion goes against the grain.

Flickr photo by rosewithoutathorn84

And you’re branded a heretic.

But so were these guys.

Maybe you should embrace your heresy.

Heresy:

Opposition to a previously established canon of belief.

Opposing industry norms is not a bad thing.

Like being a conservationist in the sprinkler repair business.

Where do you go against the established canon of belief?

OO

BareBareYourYour

nlynessnlyness

A single-minded focus.

On what?

HeroHerovs.vs.

RevolutionaryRevolutionary

Hero Thinking

Brands like to be heroes…

But, so do customers…

Flickr photo by cliff1066

Revolutions create heroes.

Microsoft started a productivity revolution that made everyone a hero.

Can you turn customers into heroes?

What’s your Revolution?

ShareShareYourYour

UUniquenessniqueness

Put your personality on stage

““I’d rather be looked over,I’d rather be looked over,than overlooked”than overlooked”

Mae WestMae West

““Differessence”Differessence”

A combination of your brand’s promise and personality- Jim Morris :: www.TaglineJim.com

Does your brand have a personality?

Swagger Chick Magnet

A used car dealer….

With personality…

What’s your Differessence?

LiveLiveYourYour

FFaithaith

Brands that try to please everyone….

…become cross-dressing brands.

Can you say “brand confusion?”

DeliveDeliveryry

When your brand comes in contact with the customer…

Be who you are.

Like…. Dad, four brothers, and a brother-in-law.

Are you hiding the real you?

SSOOUULL

piritpiritnlynessnlynessniquenessniquenessifeife