Home Selling Proposal

Presented by: Debbie Kirkland, Broker/Founder

First Story Real Estate Company, LLC

316 Williams St.

Tallahassee, FL 32308

Debbie: (850) 212-0440

E-Mail: debbie@FirstStory.co

Office: (850) 727-0066

Website: FirstStory.co

HomeSalesofTallahassee.com

RetireToTallahassee.com

TallahasseeVeterans.com

Are You Listing,...

or Selling?

Do You Know There Is A Difference?

Meet Our Team

Debbie Kirkland

Broker/Founder

CRS, E-Pro, SFR, SRES, GREEN, CLG, AHWD

2014 District 8 Vice President, Florida Realtors

2012 President, Tallahassee Board of Realtors

Top 5% Producer, TBR

Our Realtors® at First Story Real Estate Co.

will help service, promote and show your property

Susan Waldman, Realtor®

Jillian Kirkland, Realtor®

Briana Lech, Social Content Curator

Users of Advanced Marketing Technology,

Dedicated Team

Selling Your Home

•Any Sales Agent can LIST your Home

•Our goal is to SELL your home. Quickly.

•How we do that depends on two things:

•Your Motivation

•Your Cooperation

Our Selling Success Depends on YOU

Education

You Hired a Professional Full Time Realtor and Team

• Listen to Your Professionals

• Evaluate Your Position and Goals

• Adjust Your Thinking Like a Buyer

You MUST See Your Competition

• This is our full time-job. We are educated in sales and marketing, and real estate law.

• We am working with buyers in your market.

• We will provide you with an in-depth analysis of your home as it compares to others that have SOLD and that are ACTIVE

on a regular basis – this changes often.

Our Promise to You

“Everyone says buying your first home makes you feel like an adult.

What no one mentions is that selling it turns you right back into a child.”

We’re here to help you realize your financial goals.

Ultimately, selling your home is business, and it’s a big decision

.

We gingerly and professionally help you separate the emotional side from the business and move to the

next phase of your life.

Our Relationship

Agency Relationship Disclosure

As Transaction Brokers, First Story Real Estate Company, LLC and its Associates provides to you a limited form of

representation that includes the following duties:

1. Dealing honestly and fairly;

2. Accounting for all funds;

3. Using skill, care and diligence in the transaction;

4. Disclosing all known facts that materially affect the value of residential real property and are not readily observable to the buyer;

5. Presenting all offers and counteroffers in a timely manner, unless a party has previously directed the licensee otherwise in writing;

6. Limited confidentiality, unless waived in writing by a party. This limited confidentiality will prevent disclosure that the seller will accept a price less

than the listed price, that the buyer will pay a price greater than the price submitted in a written offer, of the motivation of any party for selling or

buying property, that a seller or buyer will agree to financing terms other than those offered, or of any other information requested by a party to remain

confidential; and

7. Any additional duties that are entered into by this or by separate written agreement.

Core Marketing Tools

• Mobile. All listings are claimed and given maximum exposure for location-based property search "APPs" like those found at Realtor.com, Trulia, Zillow

and Smarter Agent.

• On-Site – Marketing with professionally prepared print pieces, photography and videos.

• Email/Database – Marketing to peers and qualified buyers.

• Social – Networking - Marketing using the social web including LinkedIn, Active Rain, Twitter, Facebook, YouTube, Instagram, Pinterest and other hig h

traffic social interaction portals. Involvement with Networking, Trade Exchange Groups, Boards of Realtors present opportunities for discussion about

listings.

• Online Marketing - Presence via the Home Sales of Tallahassee website and Blog. This unique Tallahassee real estate website was built in partnership with

DAKNO Real Estate Marketing for maximum web penetration all with one laser-focused mission in mind, to sell your Tallahassee home, condo, lot or

property for maximum fair market value and sell it as quickly as possible. TallahasseeRealEstateSales.com provides buyers with tools to search for homes

and us a way to capture those buyer inquiries on your home within seconds. Our newest websites RetireToTallahassee.com and TallahasseeVeterans.com

offer the same search tools for buyers and target market to specific demographics of buyers in our area.

Understanding YourExpectations

What Is Important To You?

• Communication • Marketing Plan

• Previous experience • Positive experiences

• Concerns • Expectations

• Motivation • Time frame

• Relocation assistance • Home-selling decisions

• Price

Appreciating Your Property

What Will A Buyer Love About Your Home?

• Most appealing features

• Unique features

• Changes or enhancements

• Neighborhood amenities

• Problems or concerns

Seller Sales Tools

SELLER CONFIDENCE

Written Seller’s Property Disclosure

Home Warranty Offer

Professional Home Inspections

Current Appraisal or Market Analysis

A Plan to OVERCOME the Objections of a Homebuyer

The Process

Our Services Are Comprehensive

Initial Consultation

Design and Implement Marketing Plan

Negotiate ALL Offers

Complete Settlement Process

After-sale Service and Follow-up

How Buyers Find the Home They Purchase

NAR 2013 Profile of Home Buyers and Sellers

Does the Realtor you are interviewing

study market Statistics of Home Buyers

and Sellers?

92% do not.

WE DO.

Advertising andPromotion

Quality Brand Exposure

• Advertising

– First Story Real Estate and Debbie Kirkland,, Broker are widely recognized in the North Florida and State of Florida.

– Prospective homebuyers see the First Story Real Estate name in a wide array of media, including T.V., radio, magazines, newspapers,

outdoor advertising and numerous community event and organization sponsorships.

– Debbie Kirkland and other First Story Real Estate Company agents budget for the quality brand advertising exposure each year so

homebuyers recognize the sign in your front yard.

• Local Advertising

– Print

– Periodicals

– BLOGS

– Video

– Social Media Niches

– Specialty Websites

Relocation Resources

Networked Professionals

Relocation Networks

• Connected to over 100,000 CRS Professionals Nationwide

• We specifically market to Relocation Consumers

• We offer concierge Services to our Relocation Customers

• Our relocation program related assistance for more than 300 transferees and their families last year.

• Services for National and International Relocations:

– Consulting services

– Home sale

– Household goods movement

– Home finding

Let Us Help You Plan Your Next Move

On the Web

HomeSalesofTallahassee.com, RetireToTallahassee.com, TallahasseeVeterans.com,

TallahasseeRealEstateSales.com

• Facebook, Promoted Posts and Pages

– First Story Real Estate Company

– Equestrian Homes of Tallahassee Florida

– 365 Things To Do In Tallahassee

• Tallahassee Listing Photos on Flickr

• Animoto Video Presentations

• Videos of Your Home Our You Tube Channel

• Posts on Twitter @FirstStoryCo

• Google+ Postings, Google Maps

• LinkedIn Postings

• HomeFinder.com

• Blogger on multiple sites as guest expert

• Realtor.com, Zillow.com, Trulia.com

Property Websites

Marketing Exposure Tools

How Much Is Your Home Worth?

Market Value

“A Fair market value is often an estimate of what a willing buyer would pay to a willing seller, both in a free market, for an asset or

any piece of real property.”

Remember these few things if nothing else:

•Market Statistics are used by Appraisers

•Appraisals are ordered by Lenders

•FHA and VA Appraisals last for 6 months

•Lenders WILL protect their investment

•Lenders will NOT loan money to buyers on homes over an Appraised Value

•You WILL NOT sell your home in today’s market if it is priced OVER Market Value

There is NO SUCH THING as a Bad Offer

Our Sellers PROMISE to counter any offer not suitable the first time around.

An offer is simply a point of beginning.

Market $$ = Offers

Market Sensitive Pricing

• The existing pool of prospective buyers determines a property’s value based on:

– Location, design, amenities and condition.

– Availability of comparable (competing) properties.

– Economic conditions that affect real property transactions.

• Factors that have little or no influence on the market value of a house include:

– The price the seller originally paid for the property.

– The seller’s expected net proceeds.

– The amount spent on certain improvements.

• The impact of accurate pricing:

– Properties priced within market range generate more showings and offers, and sell in a shorter period of time.

– Properties priced too high have a difficult time selling.

Pricing vs Overpricing

An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price.

A Comparative Market Analysis considers similar properties that:

• Have sold in the recent past

• Are currently on the market

• Failed to sell

As your Realtor, it is my

business to know why

homes used in a market

analysis have either sold or

failed to sell. I can explain

this to you.

Pricing, Days on Market are

significant negotiating

factors used by agents when

showing your home to their

buyers!

Overpricing Can Kill

Your Sale

An asking price that is beyond market range can adversely affect the marketing of a property.

• Fewer buyers are attracted,

and fewer offers received.

• Marketing time is prolonged,

and initial marketing momentum

is lost.

• The property attracts "lookers"

and helps competing houses

look better by comparison.

• If a property does sell above true

market value, it may not appraise,

and the buyers may not be able

to secure a loan.

• The property will eventually sell

below market value.

3 Elements of A Listing

PRICE

Price to Sell, Don’t Chase The Market,

You Will Miss Your Buyer

CONDITION

Leon County

MARKETING

Today’s Buyers Look Here

Multi-Media

Debbie Kirkland, RealtorArmor Realty of Tallahassee, Inc.

Social MediaLeveraging Social

Media for

Exposure of your

Listing creates

conversation and

sharing of your

home marketing

materials

produced by First

Story Real Estate

Company

How Buyers Find Your Listing

http://www.homesalesoftallahassee.com/neighborhood/Weems-Plantation

Single Property Websites

Neighborhood Feeds

Add Depth To Your Listing Exposure

What Customers Want To Know

• What’s Your Walk-Score?

• Where Is The Grocery?

• What Are The Demographics of My Neighbors?

The Question Is:

Do Other Realtors

Target buyers for YOUR

Property?

Todays Buyers TalkLike This

We’ve Come a Long Way,..

InteractiveReal Estate Websites

So What If They Could See Your Home….. This Way

Using Current

Marketing Innovations

and

Mobile Technologies

…Or This Way,…

Or Are You Still Hung

Up On Seeing This?

One day in a local paper,..

This small,.. For One day.

Multi-Media Marketing

Gets Exposure!

CLICK ON THESE

PHOTOS

The Right Exposure in the Right Places

We are pleased to showcase your home.

And Pleased to Help You Sell Your Home

Summary

Your Questions

• What the are agency laws that may apply as we work together in the marketing and sale of your

property?

• What are the objectives you want to achieve from the sale of your house and the what support do you

expect to receive from us?

• How should the home selling process be tailored to fit the characteristics of your property?

• I understand What The Market Value of My Home Is.

Have We Addressed All Your Questions?

I want to help you SELL your home!

I am dedicated to working with you, to providing you with a listing service that is

unprecedented.

I will bring enthusiasm, professionalism and innovation into a market that is more

competitive than ever before.

Your satisfaction, your confidence and your referrals are my ultimate rewards.

Thank you for your time in allowing me to give this most important and valuable

presentation.