selling your home in tallahassee fl with first story real estate company

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Post on 09-May-2015



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First Story Real Estate Company is proud to partner with home sellers in the sale of their home. We pride ourselves in our market knowledge, our marketing expertise and our communication skills with our customers. Located in the heart of Midtown, Tallahassee, FL we are life long residents of Tallahassee as well as those who have chosen to make Tallahassee their homes and who love it so much that they are ready to share their love of community with our customers. We are different. We are unique. We are all that is good in the real estate space. All that is ethical, professional and we are shaped by a higher level of expectations, not just from customers, but from within. We are closer. We lean in. We listen, but we hear. We serve. We are the first story for some, for others the second, third and re-written stories. We are partners in creating the space people call home, in finding the investments that people need to grow and prosper, and the tissue holders when people have to say goodbye. Need a Tallahasssee, FL Realtor? Call Us, We Care. First Story Real Estate Company Debbie Kirkland, Broker 316 Williams St. Tallahassee, FL 32303 850-727-0066 Specializing in luxury homes, equestrian homes, land sales, residential resales, first time buyers, and relocation to Tallahassee, FL.


  • 1.Home Selling Proposal Presented by: Debbie Kirkland, Broker/Founder First Story Real Estate Company, LLC 316 Williams St. Tallahassee, FL 32308 Debbie: (850) 212-0440 E-Mail: Office: (850) 727-0066 Website:

2. Are You Listing,... or Selling? Do You Know There Is A Difference? 3. Meet Our Team Debbie Kirkland Broker/Founder CRS, E-Pro, SFR, SRES, GREEN, CLG, AHWD 2014 District 8 Vice President, Florida Realtors 2012 President, Tallahassee Board of Realtors Top 5% Producer, TBR Our Realtors at First Story Real Estate Co. will help service, promote and show your property Susan Waldman, Realtor Jillian Kirkland, Realtor Briana Lech, Social Content Curator Users of Advanced Marketing Technology, Dedicated Team 4. Selling Your Home Any Sales Agent can LIST your Home Our goal is to SELL your home. Quickly. How we do that depends on two things: Your Motivation Your Cooperation Our Selling Success Depends on YOU 5. Education You Hired a Professional Full Time Realtor and Team Listen to Your Professionals Evaluate Your Position and Goals Adjust Your Thinking Like a Buyer You MUST See Your Competition This is our full time-job. We are educated in sales and marketing, and real estate law. We am working with buyers in your market. We will provide you with an in-depth analysis of your home as it compares to others that have SOLD and that are ACTIVE on a regular basis this changes often. 6. Our Promise to You Everyone says buying your first home makes you feel like an adult. What no one mentions is that selling it turns you right back into a child. Were here to help you realize your financial goals. Ultimately, selling your home is business, and its a big decision . We gingerly and professionally help you separate the emotional side from the business and move to the next phase of your life. 7. Our Relationship 8. Agency Relationship Disclosure As Transaction Brokers, First Story Real Estate Company, LLC and its Associates provides to you a limited form of representation that includes the following duties: 1. Dealing honestly and fairly; 2. Accounting for all funds; 3. Using skill, care and diligence in the transaction; 4. Disclosing all known facts that materially affect the value of residential real property and are not readily observable to the buyer; 5. Presenting all offers and counteroffers in a timely manner, unless a party has previously directed the licensee otherwise in writing; 6. Limited confidentiality, unless waived in writing by a party. This limited confidentiality will prevent disclosure that the seller will accept a price less than the listed price, that the buyer will pay a price greater than the price submitted in a written offer, of the motivation of any party for selling or buying property, that a seller or buyer will agree to financing terms other than those offered, or of any other information requested by a party to remain confidential; and 7. Any additional duties that are entered into by this or by separate written agreement. 9. Core Marketing Tools Mobile. All listings are claimed and given maximum exposure for location-based property search "APPs" like those found at, Trulia, Zillow and Smarter Agent. On-Site Marketing with professionally prepared print pieces, photography and videos. Email/Database Marketing to peers and qualified buyers. Social Networking - Marketing using the social web including LinkedIn, Active Rain, Twitter, Facebook, YouTube, Instagram, Pinterest and other high traffic social interaction portals. Involvement with Networking, Trade Exchange Groups, Boards of Realtors present opportunities for discussion about listings. Online Marketing - Presence via the Home Sales of Tallahassee website and Blog. This unique Tallahassee real estate website was built in partnership with DAKNO Real Estate Marketing for maximum web penetration all with one laser-focused mission in mind, to sell your Tallahassee home, condo, lot or property for maximum fair market value and sell it as quickly as possible. provides buyers with tools to search for homes and us a way to capture those buyer inquiries on your home within seconds. Our newest websites and offer the same search tools for buyers and target market to specific demographics of buyers in our area. 10. Understanding Your Expectations What Is Important To You? Communication Marketing Plan Previous experience Positive experiences Concerns Expectations Motivation Time frame Relocation assistance Home-selling decisions Price 11. Appreciating Your Property What Will A Buyer Love About Your Home? Most appealing features Unique features Changes or enhancements Neighborhood amenities Problems or concerns 12. Seller Sales Tools SELLER CONFIDENCE Written Sellers Property Disclosure Home Warranty Offer Professional Home Inspections Current Appraisal or Market Analysis A Plan to OVERCOME the Objections of a Homebuyer 13. The Process Our Services Are Comprehensive Initial Consultation Design and Implement Marketing Plan Negotiate ALL Offers Complete Settlement Process After-sale Service and Follow-up 14. How Buyers Find the Home They Purchase NAR 2013 Profile of Home Buyers and Sellers Does the Realtor you are interviewing study market Statistics of Home Buyers and Sellers? 92% do not. WE DO. 15. Advertising and Promotion Quality Brand Exposure Advertising First Story Real Estate and Debbie Kirkland,, Broker are widely recognized in the North Florida and State of Florida. Prospective homebuyers see the First Story Real Estate name in a wide array of media, including T.V., radio, magazines, newspapers, outdoor advertising and numerous community event and organization sponsorships. Debbie Kirkland and other First Story Real Estate Company agents budget for the quality brand advertising exposure each year so homebuyers recognize the sign in your front yard. Local Advertising Print Periodicals BLOGS Video Social Media Niches Specialty Websites 16. Relocation Resources Networked Professionals Relocation Networks Connected to over 100,000 CRS Professionals Nationwide We specifically market to Relocation Consumers We offer concierge Services to our Relocation Customers Our relocation program related assistance for more than 300 transferees and their families last year. Services for National and International Relocations: Consulting services Home sale Household goods movement Home finding Let Us Help You Plan Your Next Move 17. On the Web,,, Facebook, Promoted Posts and Pages First Story Real Estate Company Equestrian Homes of Tallahassee Florida 365 Things To Do In Tallahassee Tallahassee Listing Photos on Flickr Animoto Video Presentations Videos of Your Home Our You Tube Channel Posts on Twitter @FirstStoryCo Google+ Postings, Google Maps LinkedIn Postings Blogger on multiple sites as guest expert,, 18. Property Websites Marketing Exposure Tools 19. How Much Is Your Home Worth? Market Value A Fair market value is often an estimate of what a willing buyer would pay to a willing seller, both in a free market, for an asset or any piece of real property. Remember these few things if nothing else: Market Statistics are used by Appraisers Appraisals are ordered by Lenders FHA and VA Appraisals last for 6 months Lenders WILL protect their investment Lenders will NOT loan money to buyers on homes over an Appraised Value You WILL NOT sell your home in todays market if it is priced OVER Market Value There is NO SUCH THING as a Bad Offer Our Sellers PROMISE to counter any offer not suitable the first time around. An offer is simply a point of beginning. 20. Market $$ = Offers Market Sensitive Pricing The existing pool of prospective buyers determines a propertys value based on: Location, design, amenities and condition. Availability of comparable (competing) properties. Economic conditions that affect real property transactions. Factors that have little or no influence on the market value of a house include: The price the seller originally paid for the property. The sellers expected net proceeds. The amount spent on certain improvements. The impact of accurate pricing: Properties priced within market range generate more showings and offers, and sell in a shorter period of time. Properties priced too high have a difficult time selling. 21. Pricing vs Overpricing An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price. A Comparative Market Analysis considers similar properties that: Have sold in the recent past Are currently on the market Failed to sell As your Realtor, it is my business to know why homes used in a market analysis have either sold or failed to sell. I can explain this to you. Pricing, Days on Market are significant negotiating factors used by agents when showing your home to their buyers! 22. Overpricing Can Kill Your Sale An asking price that is beyond market range can adversely affect the marketing of a property. Fewer buyers are attracted, and fewer offers received. Marketing time is prolonged, and initial marketing momentum is lost. The property attracts "lookers" and helps competing houses look better by comparison. If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan. The property will eventually sell below market value. 23. 3 Elements of A Listing PRICE Price to Sell, Dont Chase The Market, You Will Miss Your Buyer 24. CONDITION 25. Leon County MARKETING 26. Todays Buyers Look Here Multi-Media Debbie Kirkland, Realtor Armor Realty of Tallahasse


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