Simplifying Sales

SELLING WITH NLP

Simplifying Sales

By the end of this two day NLP training course, the participants will have:

Understood that buyers buy emotional-

ly as well as logically

Applied NLP sales techniques to build

rapport and connect with buyers at a

deeper and personal level

Recognised some of the thinking and

language patterns that make each indi-

vidual unique

Identified each buyer’s individual buy-

ing map

Tailored their sales approach to the

individual buyer’s style and talk in their

language

Understood and adopted the beliefs of

sales excellence

Asked powerful questions to further

recognise the buyer’s personal buying

map

Applied tools and techniques to empa-

thise with buyers – seeing things from

their perspective

Influenced with integrity and practised

selling with NLP successfully to individ-

uals

Created a personal development and

action plan that will be applied back in

the workplace

Course Objectives

Achieve more sales using NLP Technique.

A man who can sell himself can sell anything.—Elijah Padi

Are you a sales person, sales manager, entrepreneur, or small business owner

who wants to boost your sales and improve your sales skills?

Every salesperson-even the most successful-need the best sales tips to stay on

top of their game. You have probably already discovered that not all sales tech-

niques work for all occasions because sales clients are all different.

Neuro-linguistic programming, or NLP, is a set of skills and insights where you can

use your mind, body, and emotions to successfully communicate with other people.

Used initially as a method in psychotherapy, NLP has found its way into helping

those involved in sales. NLP works in sales because the NLP selling techniques are

suited to each of your sales prospects. You will need to master the NLP process,

but the following are four NLP selling techniques you can use right now.

1. Create pleasant and positive associations with your product or service. This

process is called anchoring, and it is intended to create that “spark” in your

customer’s mind. You are creating an image in the client’s mind that is a pow-

erful one.

2. Develop more psychologically subtle questions for identifying your custom-

er’s needs. This NLP selling technique can include questions about the is-

sues the customer has with their current product or service and what specific

features and benefits they want to have with a new product or service.

3. Interrupt your customer’s patterns of thinking to overcome any objections.

With this NLP selling technique, you want to move your customer on to an-

other area of thinking, For example, if they are concerned about the price of

your product or service, you might want to counter this by asking them what

benefits they expect for their money. Customers always want to know

“What’s in it for me?” Use this NLP selling technique to change their pattern

of thinking and establish a different road into the sale.

4. Use a position of authority to close your sales. As a rule, people find it easier

to follow someone who is in a position of authority, thereby reducing the num-

ber of sales objections. For this NLP selling technique, you present your cus-

tomer with quotes from or examples of well-known people who are using

your product or service.

The Benefits

Increase your sales results by up to

100% and more.

Have immediate access to your

“States of Excellence” in meetings,

phone calls, one-ones…

Increase your confidence and passion

with bosses, customers and col-

leagues.

Course Overview Day One Introductory exercise

How buyers buy

Building rapport

Building relationships with individuals

Levels of rapport

The buyer’s personal buying map

Introduction

Language styles

Visual, auditory, kinaesthetic

Direction

Matching and mismatching

Recognising the language in others

Reflection and action planning

Day Two Review from Day One and “homework”

Successes and challenges

Sharing learning

Successful sales mindset

Beliefs and behaviours

Empathy – stepping into the buyer’s shoes

Perceptual positions

Stepping into the buyers’ shoes

Simplifying Sales

Course Aim This two day Neuro Linguistic Programming training is fo-

cused on taking participants’ existing sales skills to the next

level. Building on their experience as a sales person and

knowledge of the sales process and skills, this course will help

participants understand the principles of NLP and how they

enhance the selling and buying experience.

They will be able to utilise tools, NLP sales techniques and

models for developing enhanced rapport with buyers, truly

understanding the client’s needs and making it easy to sell to

them, whilst adopting the mind-set and attitude of high per-

forming sales people.

Enhance your selling skills by engaging with your customers

at a deeper level by using NLP sales techniques.

Don’t fire your Sales Reps, get them fired up.

The cost for this training is R 1 999 per person.

THE BLV COACHING 106 Bosduif Street Pretoria west

0001 Tel: 012 772 3046 Cell: 082 492 8274

Email: info@theblv.co.za Web: www.theblv.co.za Web: www.elijahpadi.com

Simplify Sales