selling to increase profits - mercury network · peace lily plant $39.99 + shipping wgpb41...
TRANSCRIPT
![Page 1: Selling To Increase Profits - Mercury Network · Peace Lily Plant $39.99 + shipping WGPB41 Blossoming Abundance Gardenia Bonsai - 6“ $49.99 + shipping WGP119 Blooming Azalea Bonsai](https://reader034.vdocuments.mx/reader034/viewer/2022050115/5f4c62a5438e4e46f21ff341/html5/thumbnails/1.jpg)
Selling To Increase Profits
Jeff Corbin AIFD, AAF,PFCI
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• Refresh Selling Skills
• Strengthen Online Presence
• Partner With Other Businesses
• Review Product Lines
• Embrace DIY Events
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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SELLING TO INCREASE PROFITS
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Refresh Selling Skills
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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• Be In Control
• Listen
• Suggest/Recommend
– Tim Huckabee
• “Ask fewer questions, give more advice.”
• “Don’t be afraid to hear NO!”
• https://www.youtube.com/watch?v=IVc2cufKAGk&i
ndex=1&list=PLHO479vaqRNzL1U-
BAEfDxGg09HIKwl0D
• Add-ons … Add-ons … Add-ons
• Use Website As Online CatalogFTD Confidential/Proprietary documents and should not be copied or redistributed.
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REFRESH SELLING SKILLS
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Strengthen Online Presence
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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![Page 6: Selling To Increase Profits - Mercury Network · Peace Lily Plant $39.99 + shipping WGPB41 Blossoming Abundance Gardenia Bonsai - 6“ $49.99 + shipping WGP119 Blooming Azalea Bonsai](https://reader034.vdocuments.mx/reader034/viewer/2022050115/5f4c62a5438e4e46f21ff341/html5/thumbnails/6.jpg)
• Paid Placement
– Google AdWords
– Bing Ads
• DIY vs FTD
• Good Content in Website
• Good Links
– Inbound & Outbound
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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STRENGTHEN ONLINE PRESENCE
![Page 7: Selling To Increase Profits - Mercury Network · Peace Lily Plant $39.99 + shipping WGPB41 Blossoming Abundance Gardenia Bonsai - 6“ $49.99 + shipping WGP119 Blooming Azalea Bonsai](https://reader034.vdocuments.mx/reader034/viewer/2022050115/5f4c62a5438e4e46f21ff341/html5/thumbnails/7.jpg)
• Social Media
– YouTube
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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STRENGTHEN ONLINE PRESENCE
![Page 8: Selling To Increase Profits - Mercury Network · Peace Lily Plant $39.99 + shipping WGPB41 Blossoming Abundance Gardenia Bonsai - 6“ $49.99 + shipping WGP119 Blooming Azalea Bonsai](https://reader034.vdocuments.mx/reader034/viewer/2022050115/5f4c62a5438e4e46f21ff341/html5/thumbnails/8.jpg)
• Social Media
– Dedicate quality time to it
• Be focused
– Social vs Traditional Media
• Negative Reviews
– Remain Positive
• Webinar 12/5/17
• YouTube
– Educates
– Increases website exposure
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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STRENGTHEN ONLINE PRESENCE
![Page 9: Selling To Increase Profits - Mercury Network · Peace Lily Plant $39.99 + shipping WGPB41 Blossoming Abundance Gardenia Bonsai - 6“ $49.99 + shipping WGP119 Blooming Azalea Bonsai](https://reader034.vdocuments.mx/reader034/viewer/2022050115/5f4c62a5438e4e46f21ff341/html5/thumbnails/9.jpg)
Partner With Other Businesses
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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![Page 10: Selling To Increase Profits - Mercury Network · Peace Lily Plant $39.99 + shipping WGPB41 Blossoming Abundance Gardenia Bonsai - 6“ $49.99 + shipping WGP119 Blooming Azalea Bonsai](https://reader034.vdocuments.mx/reader034/viewer/2022050115/5f4c62a5438e4e46f21ff341/html5/thumbnails/10.jpg)
• Obvious Partners
– Funeral Homes, Hotels/Venues,
Restaurants/Caterers, Bridal Shops
• Potential Partners
– Jewelry Stores, Barber/Salons, Car
Dealerships, Realtors, Veterinary Clinics
• Occasional Partners
– Accountants/Tax Offices, Theatres, Business
Grand Openings, Chamber Socials
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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PARTNER WITH OTHER BUSINESSES
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• Paid
– Receive full sale from this partnership
– “Obvious” partners
• Discounted
– Provide product at reduced rate
– “Potential” partners
• Free
– NSA gift
– “Occasional” Partners
• Select high traffic businesses
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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PARTNER WITH OTHER BUSINESSES
![Page 12: Selling To Increase Profits - Mercury Network · Peace Lily Plant $39.99 + shipping WGPB41 Blossoming Abundance Gardenia Bonsai - 6“ $49.99 + shipping WGP119 Blooming Azalea Bonsai](https://reader034.vdocuments.mx/reader034/viewer/2022050115/5f4c62a5438e4e46f21ff341/html5/thumbnails/12.jpg)
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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PARTNER WITH OTHER BUSINESSES
• Create Your Own Card
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FTD Confidential/Proprietary documents and should not be copied or redistributed.
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PARTNER WITH OTHER BUSINESSES
• Create Your Own Card
![Page 14: Selling To Increase Profits - Mercury Network · Peace Lily Plant $39.99 + shipping WGPB41 Blossoming Abundance Gardenia Bonsai - 6“ $49.99 + shipping WGP119 Blooming Azalea Bonsai](https://reader034.vdocuments.mx/reader034/viewer/2022050115/5f4c62a5438e4e46f21ff341/html5/thumbnails/14.jpg)
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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PARTNER WITH OTHER BUSINESSES
• Create Your Own Card
![Page 15: Selling To Increase Profits - Mercury Network · Peace Lily Plant $39.99 + shipping WGPB41 Blossoming Abundance Gardenia Bonsai - 6“ $49.99 + shipping WGP119 Blooming Azalea Bonsai](https://reader034.vdocuments.mx/reader034/viewer/2022050115/5f4c62a5438e4e46f21ff341/html5/thumbnails/15.jpg)
Review Product Lines
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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• Review Inventory
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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REVIEW PRODUCT LINES
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• Review Inventory• Logically vs Emotionally
• Remove worn/damaged/dated
– Plush
– Balloons
– Plants
– Gifts
– Food Products
– Decorative fragrances
– Permanent flowers
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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REVIEW PRODUCT LINES
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• Add/Delete Inventory
– Most profitable
– Least profitable
• Gift Cards/Certificates
• Pre-Sell Items
– Flowers of the Month (or Quarter)
• Every season change
• Use Others’ Inventory
– Only buy when you sell
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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REVIEW PRODUCT LINES
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• Partner with other businesses for their
inventory
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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REVIEW PRODUCT LINES
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REVIEW PRODUCT LINES
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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FTD WebGifts is a consumer direct
service offering floral and non-
floral gift items for you to sell on
your website
No inventory to buy/maintain
Compete with online gift
companies
Offer national brands
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FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Top WebGifts Flower Bouquets
WGF492
12 stems Mixed Roses
w/Vase
$39.99 + shipping
WGF416
12 stems Red Roses
Vase Included
$39.99 + shipping
WGTULMIX
15 stems Mixed Tulips
w/Vase
$44.99 + shipping
WGBD19
12 stems Rainbow Roses
w/Vase
$79.99 + shipping
WGFK376
Lavender Fields-Vase
Included
$39.99 + shipping
WGF187
Mixed Bouquet
Vase Included
$39.99 + shipping
WGFH01
Mixed Bouquet
Vase Included
$39.99 + shipping
WGF103
Mixed Bouquet
Vase Included
$49.99 + shipping
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FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Top WebGifts Gifts
WGX946
Mrs. Field’s
Get Well Scrubs Bear
$44.99 + shipping
WGC532
Mrs. Fields®
Happy Birthday Bear
$34.99 + shipping
WGC543
Mrs. Fields® Thank You
Mini Trunk – Good
$24.99 + shipping
WGL117
Lindt Lovable Bear with
Truffles – Good
$19.99 + shipping
WGGF66
Kosher Fruit Basket
$39.99 + shipping
WGX950
Mrs. Fields® Classic Tin
with Brownie and
Cookie Assortment
$34.99 + shipping
WGB525
Fruit and Cheese Box
$39.99 + shipping
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FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Top WebGifts Plants
WGP409
Peace Lily Plant
$39.99 + shipping
WGPB41
Blossoming Abundance
Gardenia Bonsai - 6“
$49.99 + shipping
WGP119
Blooming Azalea Bonsai
8 inch
$39.99 + shipping
WGPB34
Peace & Prosperity
Braided Money Tree
$39.99 + shipping
WGPB11
Blossoming Abundance
Gardenia Bonsai – 8
$64.99 + shipping
WGPS21
Lighthearted Moments
Mini Rose Plant
$24.99 + shipping
WGP120
Double Lucky
Pyramid Bamboo
$44.99 + shipping
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FTD Confidential/Proprietary documents and should not be copied or redistributed.
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WebGifts Holiday Examples - New styles each holiday!
WGG947
Mother’s Day Tea Basket
WGPT23
Christmas Mini-Tree
WGG406
Christmas Sweets
Tower
WGG398
Fall Fruit Basket
WGGF419
Mother's Day Sweets
Gourmet Gift Basket
WGG719
Father’s Day Caddy Snack
WGG314
Halloween Treats
WGP896
Snowman Campanula
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Embrace DIY Events
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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• Change your mindset
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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EMBRACE DIY EVENTS
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• What do we have to offer DIYers?
– Flowers
– Containers
– Accessories
– Tools
– Work room
– Cooler space
– Knowledge
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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EMBRACE DIY EVENTS
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• Flowers
– Review Competition
• Fiftyflowers.com
• GlobalRose.com
• BloomsByTheBox.com
– Pricing
• Bunch vs LTB
• Processed vs unprocessed
– Educate on care & handling
– Educate on “shrinkage”
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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EMBRACE DIY EVENTS
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• Containers
– Sell vs Rent
• Stock glass
• FTD containers
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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EMBRACE DIY EVENTS
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• Accessories
– Ribbon/Bows
– Wire/Tape/Glue
– Floral Food/Finishing Sprays/Color Sprays
– Wristlet Forms/Bags/Pins
– Glue Dots
– Foam/Cages
– Water Tubes/Wraps
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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EMBRACE DIY EVENTS
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• Tools
– Sell
– Rent if on premise
• Design Area & Cooler space
– Rent or free as incentive
– Time slots
– Liability waiver
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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EMBRACE DIY EVENTS
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• Knowledge
– Most of what we know is already on the web
• Make it our own so they look no further
– YouTube
• Create your channel
– Plan topics
• Create videos or borrow from other sites
– Website
• List policies & procedures
• List pricing if feasible
• Care & Handling
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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EMBRACE DIY EVENTS
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• Avoid disappointment
– Create written rules/prices/policies
• Care & Handling
• Payment/Deposit
• Pick up/Delivery procedures
– Excel Calculator
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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EMBRACE DIY EVENTS
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Questions?
Email: [email protected]
Handouts are available at: FTDi.com/FTDUniversity/webinarmaterials.htm
Webinar will be available to view at: YouTube.com/FTDMercuryNetwork
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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