<Insert Picture Here>

Selling to CG CompaniesBernard Goor, Global Lead, Consumer Goods IBU

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Safe Harbor Statement

Key Take Aways

• Review the critical CG industry challenges

• Understand what Oracle offers to address these challenges

• Understand how you can drive revenue by focusing on Oracle offerings for CG

Outline

• Industry Definition• Oracle in CG• Market Opportunity• What Does Oracle Offer?

Outline

• Industry Definition• Oracle in CG• Market Opportunity• What Does Oracle Offer?

CG Industry DefinitionIndustry Segments

• Packaged and Prepared Foods• Agribusiness• Beverages• Tobacco• Food Distribution• Health & Beauty Care and Household Products• Non Durables (Apparel, Footwear & Accessories,

Recreational Product, Office Supplies, Furniture & Fixtures)

• Durables (Electronics, Appliances & Tools)

Beverages (Alcoholic)12%

Food Processing44%

Beverages (Non-Alcoholic)

6%

Personal & Household Prods.11%

Tobacco10%

Food Distribution9%

Furniture & Fixtures1%

Apparel, Footwear & Acc.6%

Recreational Products1%

(1)

CG Industry Definition

• Total global CG market ~ $2.9 Trillion• Top 200 companies (> $2 Billion in sales) ~ $1.8 Trillion (62%)

(1) Includes Agribusiness

Breakdown of Top 200 Companies By Segment

IT Investments in CG

• The global total IT budget for the Top 200 Companies can be estimated at $38 Billion

• The global capital budget can be estimated at $6.3 Billion

Source: 2008 GMA Information Technology Investment and Effectiveness Study and IBM Business Consulting Services analysis

2.11%2.17%2.12%2.09%2.10%

2.24%

1.97%2.04%2.03%

0.35%0.33%0.39%0.39%

0.82%

0.41%0.42%0.44%

0.35%

1.33%1.38%

1.70%

1.42%1.56%1.62%1.59%

1.71%

1.39%

0.43%0.42%0.42%

0%

1%

2%

2000 2001 2002 2003 2004 2005 2006* 2007* 2008E*

Total IT Budget

Capital Budget

Operating Budget

IT Depreciationand Amortization

IT Budget as % of Revenue

Outline

• Industry Definition• Oracle in CG• Market Opportunity• What Does Oracle Offer?

Nearly 1,000 CG Customers!!

Siebel PeopleSoft/JDEOracle-EBS Agile

Oracle in CG – Selected Customers

Siebel PeopleSoft/JDEOracle-EBS AgileSiebel PeopleSoft/JDEOracle-EBS Agile

Oracle in CG – Selected Customers

For example …• Over 400 Hyperion customers• Over 370 JDE customers• Over 80 Siebel customers

65 of the top 100 Consumer Goods Companies* run Oracle Applications

7 of the top 10 Housewares and Appliance Companies* run Oracle Applications

7 of the top 10 Health Beauty Aid Companies* run Oracle Applications

*Consumer Goods Technology Magazine annual ranking, Nov 2006*Consumer Goods Technology Magazine annual ranking, Nov 2006

Oracle in Consumer Goods Did You Know?

125 of the leading 125 Consumer Goods Companies* use Oracle to run their business

9 of the top 10 Food Companies* run Oracle Applications

Industry Recognition• #1 CRM• #1 Trade Promotion Management• #2 Supply Chain Execution (#1 in SMB)• #2 ERP• #2 PLM (#1 in Customer Experience)

“Oracle is showing thought leadership…[all CG manufacturers] should consider Oracle DSR… whether they are existing Oracle database and application users or not”

Oracle’s Demand Data Breakthrough (March 17, 2008)

“With Oracle rating the highest on TPM strategic vendor importance, the company is a strong contender to close the application gaps in TPM.”

What Is an Effective Trade Promotion? Part 2

(December 11, 2007)

Consumer Goods Technology Magazine January, 2008

Oracle Commitment to Consumer Goods Growth Through Management, Product and Customer Focus

• Management Focus• Ed Abbo, SVP of Apps Unlimited, ex Siebel CG PM• George Jacobs, ex PM for Siebel CG now PM for all Siebel• Andy Zoldan, IBU GVP, ex Siebel CG General Manager• CG Product Strategy has added 7 new members in past year• CG Industry Business Unit has added 4 new members • CG Engineering team has tripled in the past year

• Product Focus• Increased CG scope for next product releases• More integration projects funded• Improved customer support• Industry investment (e.g. DSR)

• Customer Focus• Industry Strategy Council Meetings• Oracle Applications User Group For CG (OAUG SIG)• Customer Advisory Boards• CG specific training for customers• Usability swat teams• Implementation assessment

Outline

• Industry Definition• Oracle in CG• Market Opportunity• What Does Oracle Offer?

CG Industry Challenges

RawMaterials

Distributors

Growers Manufacturers

Business

ConsumerWeb Direct

Product Dev.

Manufacturing

Retailers

Marketing

Sales Brokers

Cost pressures

Trade promotions

Innovation

Consumer reach and loyalty

Complex supply chains

Sustainability

A “Typical” Consumer Goods P&L

“Outside-In” Business Transformation

In the CG Industry, Our Customers Are Asking To:

• Optimize trade promotions and marketing• Segment and target consumers and retailers• Shape and respond to consumer demand• Reduce supply chain, logistics and transportation

costs• Collaborate more effectively with retailers and

distributors

…Which is Reinforced By Our Retail Customers

• Optimize planning and merchandising decisions• Collaborate more effectively with suppliers• Reduce supply chain logistics and transportation costs• Develop better Store/SKU level merchandise plans

… and Everyone Is Saying:

• Deploy high-impact solutions incrementally and rapidly• Work with existing investments• Better utilize information

Industry Focus on Customer-Driven Application Investments

Source: AMR Research

Outline

• Industry Definition• Oracle in CG• Market Opportunity• What Does Oracle Offer?

Oracle Is Making an Investment in Best of Class Applications …

Oracle AcquiresSiebelBest in Class:Trade Mgmt

Oracle AcquiresDemantraBest in Class:Demand Forecasting, Trade Optimization, and S&OP

Oracle AcquiresRetek, 360 Commerce,Profit LogicBest in Class: Retail Applications

Oracle AcquiresG-LogBest in Class:Logistics and Supply Chain Execution

Oracle AcquiresHyperionBest in Class:Analytics, Consumer Insight

Oracle AcquiresAgile/ProdikaBest in Class:Product Lifecycle Management

… and Combining it With Transformational Technologies

• Integrated business processes (SOA)

• Integrated user interface (Web 2.0)

• Integrated business intelligence

Oracle CG Solution Map

Infrastructure

Middleware Application Integration Architecture Master Data ManagementDatabase

Optimize Trade Relations

Drive Operational ExcellenceGrow Brand Equity

Product Lifecycle Management

Consumer Marketing

Brand and Marketing Resource Management

Trade Promotion Management

Advanced Trade Planning

Store Execution

Sales and Operations Planning

Manufacturing Optimization

Transportation Management

Intelligence

Business Intelligence Demand Signal RepositoryEnterprise Performance Management

Corporate FunctionsFinancial

Management Human Capital Capital Asset Management

Safety and Compliance

Supply Chain Management

Order Mgt and Procurement Manufacturing

Offering Example: Oracle Trade Management

SalesCustomers Products PromotionsMarketing Finance Demand

Brand and Marketing Resource

Management

- Brand management

- Integration to marketing campaigns

- Market/ account segmentation

- Consumer/ shopper insights

Advanced Trade

Planning

- One consensus plan across all functions

- Promotion simulation and optimization

- Lift decomposition

- Account profitability development

- Post-event analysis

Trade Promotion

Management

- Account management

- Execution of trade promotions

- Claims and deductions management

- Integration to program and business rules and compliance

Retail Execution

- Annual coverage and cycle planning

- Objectives planning process

- Route management

- Visit scheduling process

- Store execution process

Demand Signal

Management

- Capture of near-real time sales and inventory data

- Capture of third party data

- Category management insights

- Retailer and supplier performance scorecard

Financial Management

- Integration to claims and deductions processing

- Interface with financial planning and analysis

- Linkage to order entry and invoicing

Supply Chain Management

- Demand management

- Advanced forecasting and demand modeling

- Sales and operations planning

- Demand and supply balancing

- Visibility to supply constraints

Analytics and Business

Intelligence

- Pre- and post-event analytics

- Account analytics

- Category analytics

End-to-End Comprehensive Trade Management Solution

Oracle CG OfferingsComposite Offerings

Oracle Trade Management

Brand and Marketing Resource ManagementConsumer Marketing

PLM

Vertical CG Offerings

Demand Signal RepositoryAdvanced Trade Planning

Retail ExecutionTrade Promotion Management

Transportation ManagementS&OP

Master Data Management

Horizontal Offerings

EPM/BI

Fusion Middleware/AIA

ERP

Oracle Powers Growth!

Create Demand

ERP

Balance Supply and Demand

Fulfill Demand

Enterprise Performance Management and Business Intelligence

Oracle Powers Growth!C

RM

SC

ME

RP

PLM

Oracle CG Partner Eco-SystemWhere Do You Want to Play?

Partner Inbound (Development/

Integration)

Outbound(Go To Market)

Fusion Middleware/AIA

Master Data Management

EPM/BI

ERP

Transportation Management

S&OP

Demand Signal Repository

Advanced Trade Planning

Retail Execution

Trade Promotion Management

Brand and Marketing Resource Mgt

Consumer Marketing

PLM

Oracle Trade Management

CG Offerings Implementation

Oracle CG OfferingsWhere Should You Position Oracle?

YesYesYesYesYesYesYesYesYesYesYesYesYes

Greenfield

MaybeMaybeMaybe

Not LikelyMaybeMaybe

Very LikelyYesYesYes

MaybeMaybe

Yes

SAP ERP Install

YesYesYes

Very LikelyYesYesYesYesYesYesYesYesYes

Oracle Upsell

Fusion Middleware/AIAMaster Data Management

EPM/BIERP

Transportation ManagementS&OP

Demand Signal RepositoryAdvanced Trade Planning

Retail ExecutionTrade Promotion Management

Brand and Marketing Resource MgtConsumer Marketing

PLM

CG Offerings

FY09 CG Industry Focus Accounts

• Anheuser Busch• Cargill• Chiquita Brands• Clorox• Coca-Cola (KO & CCE)• Constellation Brands• Dean Foods• Del Monte Foods • Dole Foods• General Mills

• Heinz • Hormel• Kraft• Mars• Mattel• Procter & Gamble• Pepsico (PEP and PBG)• Sara Lee• Smucker’s• Tyson Foods

Key Take Aways

Understand the critical CG Industry challenges

Understand what Oracle offers to address these challenges

Understand how you can drive revenue by focusing on Oracle CG