selling strategies microsoft internet security and acceleration (isa) server 2004 powerful...
TRANSCRIPT
Selling Strategies
Microsoft Internet Security and Acceleration (ISA) Server 2004Powerful Protection for Microsoft Applications
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ISA Server 2004 Sales OpportunitiesWhen to Recommend
Recommend ISA Server 2004 to customers who: Need a new or supplemental firewall Use IIS, SharePoint Portal Server, Exchange Server,
or Windows Server 2003 Experience slow network performance Run ISA Server 2000 Run Microsoft Small Business Server (SBS)
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ISA Server 2004 Sales OpportunitiesNew or Supplemental Firewall
Advanced Protection Advanced application-layer filtering
Ease of Use Quick and easy to configure Fits into existing Microsoft environment
Fast, Secure Access Implement Internet access control Achieve bandwidth and network efficiency Immediate security and savings
ISA Server 2004 provides the best ISA Server 2004 provides the best protection for Microsoft-based protection for Microsoft-based
networksnetworks
ISA Server 2004 provides the best ISA Server 2004 provides the best protection for Microsoft-based protection for Microsoft-based
networksnetworks
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ISA Server 2004 Sales OpportunitiesNew or Supplemental Firewall
Use as main firewall ISA Server 2004 provides all the protection customers
expect from a firewall, VPN, and caching solution Add new functionality to existing firewalls
Caching Access control Application-layer inspection
Defense-in-depth by using multiple firewall products
ISA Server 2004 adds value by itself or ISA Server 2004 adds value by itself or when used in conjunction with an when used in conjunction with an
existing traditional firewallexisting traditional firewall
ISA Server 2004 adds value by itself or ISA Server 2004 adds value by itself or when used in conjunction with an when used in conjunction with an
existing traditional firewallexisting traditional firewall
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Customer BenefitsTechnical and Business Value
Feature Technical Value Business Value
Secure Internet Connectivity
Protect against hackers, viruses, and unauthorized access
Control outgoing Internet access Defend Web servers and
e-mail server
Revenue + Customer retention + Liability -
Fast Web Access
Faster browsing Reduce network bandwidth
costs Reduce stress on Web servers More reliable data access
Performance +Customer satisfaction +
Revenue + Capital expense -
Integrated VPN Single point of control at
network perimeter Operating cost - Customer satisfaction +
Simple Management
Access control to management tasks
Reduced management complexity, reduced staff/server ratio
Reduced time to manage
Operating cost - Customer satisfaction +
Extensible Open Platform
Flexible, customizable solution Liability - Operating cost - Customer satisfaction +
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Customer BenefitsKey Messages
IT ProfessionalRock-solid firewall security and high-performance Internet connectivity that’s easy to manage
Customer Message
Increase performance and security and reduce costs
Reduce liability and enforce corporate Internet access policies in real time
Protect critical information and manage information access with a single, scalable, easy-to-manage solution
Business Decision Maker
HR Manager
CTO
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ISA Server 2004 Sales OpportunitiesUse with IIS and SharePoint
Built from the ground up to support Web protocols
Efficient content checking Protection of critical resources Allows controlled, authenticated external
access to SharePoint resources
No IIS or SharePoint deployment is No IIS or SharePoint deployment is complete without ISA Server 2004complete without ISA Server 2004
No IIS or SharePoint deployment is No IIS or SharePoint deployment is complete without ISA Server 2004complete without ISA Server 2004
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No IIS or SharePoint deployment is complete without ISA Server 2004 protection
The ISA Server 2004 advantage Only ISA Server 2004 solves all of these customer problems Other firewalls are less capable and often more expensive
Evolving Internet threats put Web servers at risk. Port 80 is being used more and more.
Need fast access to Web sites at all times.
SSL traffic is encrypted, introducing additional risk.
Difficult to provide external access to internal SharePoint resources
Application-layer security is necessary to protect Web servers from evolving types of attacks.
Caching speeds access and increases availability.
Inspection of SSL traffic improves network security.
Link translation automatically changes Web pages
CUSTOMER PROBLEM SOLUTION
ISA Server 2004 Sales OpportunitiesUse with IIS and SharePoint
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ISA Server 2004 Sales OpportunitiesUse with Exchange Server
Support for OWA Secures and accelerates access
Support for secure access to Exchange Server using the native Outlook protocols Users can use their regular client
Support for all major mail protocols Content checking to reduce unwanted and
dangerous e-mail
No Exchange deployment is No Exchange deployment is complete without ISA Server 2004complete without ISA Server 2004
No Exchange deployment is No Exchange deployment is complete without ISA Server 2004complete without ISA Server 2004
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No Exchange Server deployment is complete without ISA Server 2004 protection
The ISA Server 2004 advantage: Only ISA Server 2004 solves all of these customer problems Other firewalls are more expensive, don’t effectively secure all
Exchange protocols, or are incapable of filtering e-mail
Unwanted e-mail messages are plaguing my network
Productivity is a tradeoff for secure e-mail communication
Concerned about the security of Exchange OWA
Eliminate unwanted e-mail by filtering it at the edge
Enable secure, remote Outlook e-mail access without a VPN
Inspect SSL-encrypted OWA e-mail
CUSTOMER PROBLEM SOLUTION
ISA Server 2004 Sales OpportunitiesUse with Exchange Server
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ISA Server 2004 Sales OpportunitiesUse with Windows Server 2003
Integrates with Active Directory Uses existing user accounts for access control Centralized, easy administration
Builds on security features of Windows Server 2003 Full-featured VPN capabilities with the ease of use of
ISA Server 2004 Security templates and Group Policy to lock down
computers ISA Server 2004 is built for Windows protocols Support for Network Access Quarantine
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No Windows Server 2003 deployment is complete without ISA Server 2004 protection
The ISA Server 2004 advantage: Only ISA Server 2004 solves all of these customer problems Other firewalls are more expensive and don’t provide network
quarantine filtering, VPN client policies, or Active Directory integration
Difficult to enforce security policies for VPN clients
VPN clients have full access to corporate network
Authentication for user-based Internet-access policy difficult
Network access quarantine
Firewall policy applies to VPN clients
Integration with Active Directory provides transparent authentication
CUSTOMER PROBLEM SOLUTION
ISA Server 2004 Sales OpportunitiesUse with Windows Server 2003
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ISA Server 2004 Sales OpportunitiesSlow Network Performance
ISA Server 2004 provides immediate performance enhancements Caching increases response time for Web
requests, increasing user productivity Caching reduces bandwidth requirements,
saving money Can be implemented easily and without
interruption in service Does not require network reconfiguration
Immediate, measurable benefits for Immediate, measurable benefits for existing networksexisting networks
Immediate, measurable benefits for Immediate, measurable benefits for existing networksexisting networks
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ISA Server 2004 Sales OpportunitiesReasons to Upgrade from ISA Server 2000
Improve on ISA Server 2000 More advanced application-layer protection Improved ease of use High performance
• Multiple network support
• New policy model
• Application-layer filtering
• Better performance
• Integrated policy enforcement for VPN clients
• VPN client quarantine
• Support for more protocols
• Packet filtering on all interfaces
• Better RPC publishing
• New authentication options
• Real-time monitoring
• Easier administration tools
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ISA Server 2004 Sales OpportunitiesUse with Microsoft Small Business Server ISA Server 2004 is included only with SBS Premium
Edition SBS Standard Edition only includes very limited firewall
functionality SBS limited to 75 users
As organization grows, investment in SBS can be leveraged by moving firewall policies to a separate server that is running the same firewall software
Moving ISA Server 2004 to a separate computer increases security Many customers want firewall to be separate from SBS
Many security professionals recommend moving the firewall functionality to a separate computer to increase security
Added protection for small businessesAdded protection for small businessesAdded protection for small businessesAdded protection for small businesses
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ISA Server 2004 Partner Products (1)Enhance existing features and add new features Application Filters
Improve security and interoperability for other protocols with application-layer inspection
Caching and Distribution Improve the caching capabilities of ISA Server or create content
distribution networks that store content closer to end users and provide centralized delivery, management, and support for different content types.
Content Security Intercept viruses, malicious code or other inappropriate content at your
network's Internet gateway . High Availability and Load Balancing
Enhance ISA Server with network-level scalability, fault tolerance, and load balancing.
Intrusion Detection Recognize and react in real time to hacking attempts. Monitor incoming
traffic, and trigger responses according to alarms and events. Monitoring and Administration
Extend the maintenance and management features of ISA Server to make day-to-day monitoring and administration tasks easier.
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ISA Server 2004 Partner Products (2)Enhance existing features and add new features
Reporting Review traffic through ISA Server, and develop reports that can be used
for calculating departmental charge-backs, identifying inappropriate usage, and categorizing Internet use
SSL Acceleration and Key Management Use these hardware add-ons to improve the performance of SSL
communications and the security of private keys used in creating SSL sessions, server identification, and PKI components
Security Resellers Purchase ISA Server from authorized resellers who have technical
product expertise Security Solution Providers
Engage with authorized service partners to help build your Microsoft secure-connected infrastructure
URL Filtering Restrict access to non-work-related sites, and filter sites that have
objectionable or restricted content User Authentication
Provide support for additional authentication methods and technologies for ISA Server VPN and Web access
18© 2004 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.