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Taking In-App Purchasing to the Next Level:

Selling Physical Goods Through Your App & Other

Monetization Strategies

David Isbitski, Developer Evangelist Apps and Games

November 14, 2013

Agenda

• Introducing the Mobile Associates API

– Setting up your App

– LinkService

– Shopping Service

• Mobile Ads API

• In-App Purchasing API

Introducing the Mobile Associates API

Amazon Mobile Associates

developer.amazon.com/sdk/mobile-associates.html

Offer Physical and Digital

Items for Sale

Earn up to 6% Advertising

Fees

Leverage Amazon’s Checkout

Experience

6%

Amazon Mobile Associates

Incentivize Users with Bundles • Drive further engagement by tying the purchase of physical products

to digital content in your app

• Upon purchase, you’ll get a receipt to fulfill your users’ digital content

Create an In-App Shop • Display products in a customizable in-app storefront

• Users can view and buy products from Amazon without leaving your app

• Easily populate your storefront by specifying items or using a search term

Sell One or Many Products • Create a button/link to a customizable listing of one or more products

– Purchase completed in-app for devices with Amazon Appstore

– Purchase linked to Amazon for Google Play devices

Key Benefits of Mobile Associates

• Better user experience – Learn more about a product and buy it from the app

• Incremental monetization – Complementary to IAP & Mobile Ads

– Up to 6% of sales

– Wide reach - both Amazon Appstore & Google Play

• Easy to integrate – Simple experience that can be integrated quickly

– Flexibility to create customized experiences

Amazon Mobile Associates API Features API features available through Amazon and other distribution channels

Distribution Channels

Feature Product Categories Amazon Appstore for

Android

Other Android Distribution

Channels

Direct Linking to Amazon Physical and Digital YES YES

In-App Product Detail Page Physical and Digital YES YES

In-App Product Preview Popover Physical and Digital YES YES

In-App Shopping Experience Physical Only YES NO

Digital Bundling (Available with In-App Shopping Experience)

Physical Only YES NO

Outside of direct linking to Amazon, search is available only if the app is distributed through

Amazon Appstore and only physical product results will be returned.

Agenda

• Introducing the Mobile Associates API

– Setting up your app

– LinkService

– Shopping Service

• Mobile Ads API

• In-App Purchasing API

Setting Up Your App Is Easy

• Register Developer Account

• Fill out Tax Identity

• Get Application Key

• Update AndroidManifest

• Reference Mobile Associates API external jar

• Export Mobile Associates API

• Decide on goods to sell (search, asin, etc.)

• Implement LinkService or ShoppingService

Demo – Setting up your app

Agenda

• Introducing the Mobile Associates API

– Setting up your app

– LinkService

– Shopping Service

• Mobile Ads API

• In-App Purchasing API

LinkService

Direct Linking – Amazon Product Page

Update AndroidManifest.xml <uses-permission android:name="android.permission.INTERNET" />

Initialize the API protected void onCreate(final Bundle savedInstanceState) {

super.onCreate(savedInstanceState);

setContentView(R.layout.activity_main);

AssociatesAPI.initialize(

new AssociatesAPI.Config(APPLICATION_KEY, this));

}

Link to the Amazon Home Page

openHomePageButton = (Button)findViewById(R.id.open_home_page_button);

openHomePageButton.setOnClickListener(new View.OnClickListener() {

public void onClick(View view) {

OpenHomePageRequest request = new OpenHomePageRequest();

try {

LinkService linkService = AssociatesAPI.getLinkService();

linkService.openRetailPage(request);

} catch (NotInitializedException e) {

}

}

});

Link to an Amazon Search Page String term= ”snake arcade game"; // Search term

openSearchPageButton = (Button)findViewById(R.id.open_search_page_button);

openSearchPageButton.setOnClickListener(new View.OnClickListener() {

public void onClick(View view) {

OpenSearchPageRequest request = new OpenSearchPageRequest(term);

try {

LinkService linkService = AssociatesAPI.getLinkService();

linkService.openRetailPage(request);

} catch (NotInitializedException e) {

}

}

});

Link to an Amazon Product Page String asin = "B00362TQZ4";

openProductPageButton = (Button)findViewById(R.id.open_prod_page_button);

openProductPageButton.setOnClickListener(new View.OnClickListener() {

public void onClick(View view) {

OpenProductPageRequest request = new OpenProductPageRequest(asin);

try {

LinkService linkService = AssociatesAPI.getLinkService();

linkService.openRetailPage(request);

} catch (NotInitializedException e) {

}

}

});

Agenda

• Introducing the Mobile Associates API

– Setting up your app

– LinkService

– Shopping Service

• Mobile Ads API

• In-App Purchasing API

Demo – Snake Game with

LinkService

Agenda

• Introducing the Mobile Associates API

– Setting up your app

– LinkService

– ShoppingService

• Mobile Ads API

• In-App Purchasing API

ShoppingService

Shopping Service

Update AndroidManifest.xml <uses-permission android:name="android.permission.INTERNET" />

<application>

...

<meta-data android:name="com.amazon.device.associates.ENABLE_TESTING"

android:value="true"/>

<receiver android:name="com.amazon.device.associates.ResponseReceiver">

<intent-filter>

<action android:name="com.amazon.device.iap.physical.NOTIFY »

android:permission="com.amazon.device.iap.physical.Permission.NOTIFY">

</intent-filter>

</receiver>

...

</application>

Implement the ShoppingListener public class GlobalShoppingListener implements ShoppingListener {

private static final GlobalShoppingListener instance = new

GlobalShoppingListener(); // Singleton object

public static GlobalShoppingListener getInstance() { returninstance; }

private static ShoppingListener localListener = null;

public void setLocalListener(ShoppingListener l) { localListener = l; }

}

Implement the ShoppingListener public void onServiceStatusResponse(ServiceStatusResponse response)

{ localListener.onServiceStatusResponse(response); }

public void onPurchaseResponse(PurchaseResponse response)

{ localListener.onPurchaseResponse(response); }

public void onSearchByIdResponse(SearchByIdResponse response)

{ localListener.onSearchByIdResponse(response); }

public void onSearchResponse(SearchResponse response)

{ localListener.onSearchResponse(response); }

public void onReceiptsResponse(ReceiptsResponse response)

{ localListener.onReceiptsResponse(response); }

Initialize the API protected void onCreate(final Bundle savedInstanceState) {

super.onCreate(savedInstanceState);

setContentView(R.layout.activity_main);

AssociatesAPI.initialize(

new AssociatesAPI.Config(APPLICATION_KEY, this));

AmazonMAAGlobalShoppingListener globalListener =

AmazonMAAGlobalShoppingListener.getInstance();

globalListener.setLocalListener(this);

try {

AssociatesAPI.getShoppingService().setListener(globalListener);

} catch (final NotInitializedException notInitializedException) { }

} catch (final IllegalArgumentException illegalArgumentException) { }

}

Service Status public void onResume() {

super.onResume();

globalListener.setLocalListener(this);

try {

AssociatesAPI.getShoppingService().getServiceStatus();

}

catch (NotInitializedException e) { }

catch(final NoListenerException e) { }

}

Service Status – User public void onServiceStatusResponse(ServiceStatusResponse response) {

UserData userData = response.getUserData();

if (null != userData && null != userData.getUserId()) {

userID = userData.getUserId();

userMarketplace = userData.getMarketplace();

appDistributedThruAmazonAppstore = true;

}

localListener.onServiceStatusResponse(r);

}

Service Status – Purchase Experiences

public void onServiceStatusResponse(ServiceStatusResponse r) {

...

Set<PurchaseExperience> peSet = r.getSupportedPurchaseExperiences();

inAppDetailSupported =

peSet.contains(PurchaseExperience.DIRECT_WITH_DETAIL);

inAppPreviewSupported =

peSet.contains(PurchaseExperience.DIRECT_WITH_PREVIEW);

inAppShoppingSupported = peSet.contains(PurchaseExperience.IN_APP);

inAppShoppingDigitalBundleSupported = r.canGetReceipts();

searchSupported = r.canSearch();

localListener.onServiceStatusResponse(r);

}

Making a Purchase Button purchaseButton = (Button)findViewById(R.id.maaButton);

purchaseButton.setOnClickListener(new View.OnClickListener() {

public void onClick(final View view) {

if (globalListener.isInAppDetailSupported()) {

final PurchaseRequest pr = new PurchaseRequest(asin, view);

pr.setPurchaseExperience(PurchaseExperience.IN_APP);

try {

AssociatesAPI.getShoppingService().purchase(pr);

}

catch (NoListenerException e) { }

catch (NotInitializedException e) { }

}

}

});

Making a Purchase public void onPurchaseResponse(PurchaseResponse response) {

switch(response.getStatus()) {

case SUCCESSFUL: break;

case FAILED: break;

case NOT_SUPPORTED: break;

case INVALID_ID: break;

case PENDING: break;

}

localListener.onPurchaseResponse(response);

}

Demo – ShoppingService

Agenda

• Introducing the Mobile Associates API

– Setting up your app

– LinkService

– ShoppingService

• Mobile Ads API

• In-App Purchasing API

Mobile Ads API

API available for Android

running 1.6 and higher

Must be available through

Amazon first

Serves ads to U.S. customers

Amazon Mobile Ad Network

Tips for Mobile Ads

• Place Ads Visibly

• Use Auto Ad Size (default)

• Use Multiple Ad Networks for fill rate

• Refresh Ads every 30–45 seconds

Setting Up an Ad Is Easy

• Register Developer Account

• Fill out Tax Identity

• Get Application Key

• Update AndroidManifest

• Reference Ads external jar

• Export Ads API

• Implement Ad Activity and Ad Layout

• Optionally set up Ad Targets

Setting Up an Ad …

private AdLayout adView = null;

private void initializeAmazonMobileAds() {

AdRegistration.setAppKey(AMAZON_APPLICATION_KEY);

AdRegistration.enableLogging(true);

AdRegistration.enableTesting(true);

this.adView = new AdLayout(this);

this.adView.setTimeout(20000); // 20 seconds

this.adView = (AdLayout) findViewById(R.id.adview);

this.adView.setListener(new AdListener() {

…

loadAd();

private boolean loadAd() {

return this.adView.loadAd(getAdTargetingOptions());

} ...

Snake Game with Ads

Demo – Snake Game with Ads

Agenda

• Introducing the Mobile Associates API

– Setting up your app

– LinkService

– ShoppingService

• Mobile Ads API

• In-App Purchasing API

In-App Purchasing API

IAP Conversion Rate

INDEX: Average = 100%

Note: Conversion Rate is measured by the Number of IAP Customers / Total App Customers

Source: Amazon Appstore, July 2013

In-App Purchase Adoption Is Rising

Consumables Entitlements Subscriptions

What Are Customers Buying?

IAP Tips

• Number of Sessions vs. Session Length

• Build a core audience

• Design High Value Items

Implementing In-App Purchasing

Your App Amazon Appstore

Client

Purchasing

Observer

Purchasing

Manager

All IAP Activities are Performed Asynchronously

Setting Up IAP Is Easy

• Register Developer Account

• Fill out Tax Identity

• Get Application Key

• Update AndroidManifest

• Reference IAP external jar

• Export IAP API

• Set up IAP items on developer portal

• Implement ResponseReceiver and PurchaseObservers

Implementing In-App Purchasing

• Register ResponseReceiver

• Implement PurchasingObserver

• Register PurchasingObserver

• Initiate In-App Purchase

• Handle Purchase Notification

• Test Your Implementation

Implementing In-App Purchasing Test Your Implementation with SDK Tester

Snake Game with IAP

Demo – Snake Game with IAP

Agenda

• Introducing the Mobile Associates API

– Setting up your app

– LinkService

– ShoppingService

• Mobile Ads API

• In-App Purchasing API

Summary

Engagement Reports

PC / Mac Downloads

Indie Storefront

Android App Distribution

Kindle Fire

AWS

In-App Purchasing

Mobile Associates

Mobile Ads

Amazon Coins Achievements

Leaderboards

A/B/n Testing

Whispersync for Games

Login with Amazon

Amazon Device Messaging

Cross Platform

Amazon GameCircle

Direct to Account

Freemium

Paymium

Summary

• Mobile Associates is the next step in monetization

• Monetizing through In-App Purchases is about building relationships

• Freemium can be part of a successful business model

• Use Mobile Ads to monetize from your non-paying users

• Use multiple networks to get higher Ad fill rate

• Design High Value Items

Learn More

• Developer Portal: developer.amazon.com/appstore

• Blog: developer.amazon.com/blog

• Follow us: @AmazonAppDev @TheDaveDev

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