selling content in a changing economy, jean-luc vernhet & jean louis rolle
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ONE Million hours digitized …. So, what ….? A global strategy : Giving new value to our holdingsTRANSCRIPT
“Selling Content in a Changing Economy”
Jean-Luc VERNHET – Ina
Jean-Louis ROLLÉ – SONUMA
Get in contact: [email protected] – [email protected]
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s).
General Public
Education & Culture
Professionals
• Communities
• Social Media
• Individuals
• Academics
• Schools …
• Museums …
• Producers
• Publishers
• Broadcasters
ONE Million hours digitized …. So, what ….? A global strategy : Giving new value to our holdings
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
Editorial,
Response to news
and trends
CONTENT
SERVICES
MEANING
& CONTEXT
The content market: an international game
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
For the production companies,
constraints are strong :
« Less time, less budget …
for the same result, quicker »
Content is everywhere.
Service makes the difference
- To minimize research time (savings).
- To minimize the number of sources (relevance).
- To minimize the legal risks / issues (security).
- To minimize the ‘unproductive burden’
A “ONE-STOP SHOP”
A Free service for all professionals
A wide & comprehensive offer
A process easy to understand
A Professional “Webtool”
- Research (4 modes)
- Screening (complete programmes)
- Clip editing (TC In / TC Out)
- Personal Folders + shopping Bin
- FTP download (TCI)
- FTP delivery (broadcast quality)
- 24/7 – in French and in ENGLISH
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
Online Services : an absolute must
2000 : Project Launch
Juin 2003 : Beta-tests with selected ‘power users’
Avril 2004 : The operational version is launched at the MIP
Dec. 2004 : 1 016 registered users
Dec. 2006 : 4 000 registered users
June 2010 : > 10 000 users have been accredited (34% international)
June 2011 : New version is on line – ‘the same but …. better’
August 2013: More than 16 000 registered users … and still increasing
Inamediapro 10 years of digital experience
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
Inamediapro
The world’s largest digital library on line 650 000 hours of TV content
350 000 hours of Radio
24/7 – Worldwide
More than 50 000 screenings per month
> 65 000 clips requests in 2012
an average of 53 shopping bins per day
More than 16 000 registered pro users
31 % of international users
A powerful tool for promoting third-
parties content and enlarging our offer.
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
Inamediapro : a “Webtool” to make money
- A FREE tool for licensing content – no automatic registration
- A responsive hotline (Hardware / Usage / Content)
- A set of contextual help (videos) for the key functionalities
- A dedicated and service oriented TEAM behind the machine
TRY IT : Register on line at www.inamediapro.com
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
Collaboration across Frontiers…
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
“CUBA and France work together to protect World heritage” (Cuban News Agency- June 22, 2012)
- 1493 weekly broadcasts, produced on 35 mm film - Shown between June 1960 and July 1990 - Unesco “Memory of the world Heritage” (2009)
A 800 K€ project, An international call for tender
A typical Setup
On the Cuban Side (ICAIC): - Restoration of each film - Documentation of each film (Spanish)
On the French Side (Ina) : - Supply of the adequate equipment - Translation (French / English) - Lossless digitization, secure storage
On Both sides : Giving a New Value through a
worldwide distribution
A platform
for selected partners
Ina Holdings Third Parties (sold by Ina)
Totem
Exalead
And in a near future…three economic models
On demand: Rights
managed
Automatic online sales
Non managed / Public domain
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
…. What’s that ?
A Belgian based company, created in 2009 by :
RTBF : the Belgian French speaking broadcaster (since 1935)
The Belgian French speaking regional government (Wallonia)
Object : preserve, digitize, promote and commercialize
audiovisual archives from RTBF + other sources:
RTBF : more than 140.000 hours of TV + Radio archives Other sources to come : Local broadcasters with around 50.000 hours of TV archives And various partnerships with content owners
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
SONUMA, what are we talking about ?
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
Digitized to-day Next 4 years
RTBF Audio 53.000 h 40.000 h
Video / Film 40.000 h 8.000 h
Others sources Video 50.000 h
Total
Next 4 years
Audio 90.000 h
Video / Film 100.000 h
WHAT ABOUT COMMERCIAL ?
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
2009 – 2013 … low level of digitized archives available
400 registered pro users
60 % of international users
www.sonuma.be general public
www.sonumapro.be professionals
MIPTV – MIPCOM
From 2013 … increasing level of digitized archives
The same, plus … www.sonuma.be + webshop (2014) + Facebook + Twitter
Available on Inamediapro
SONUMA on Inamediapro, why ?
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
To Enlarge our Offer
From 400 to 16 000 Registered
Pro Users
To be in a “One Stop Shop”
RTBF Content is International
So is our Market !
The Most efficient way to reach
Pro Users
To benefit of a true pro Webtool Best practices on
international standards
To increase turnover and margin! A win/win business model
for both parties
With a full control
on our sales activities
Sales are totally managed
by Sonuma operators
Content : a real market and a real income
Professional & commercial Uses | 10 october 2013
15
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2 000
4 000
6 000
8 000
10 000
12 000
1997 2000 2003 2006 2009 2012
K €
uro
s
Footage - France + International
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
“Selling Content in a Changing Economy” Jean-Luc VERNHET – Ina
Jean-Louis ROLLÉ – SONUMA
Get in contact: [email protected] – [email protected]
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Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s).
#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
www.inamediapro.com www.sonumapro.com