Selling a UX Strategy to Business Leaders Dorthe-Maj Jacobsen User Experience Strategist

cph:UX

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EVER TRY TO SELL OR PERSUADE TO SELL A UX STRATEGY TO BUSINESS LEADERS?

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HAVE YOU EVER USED THE RHETORICAL TRIANGLE TO PERSUADE THEM?

ETHOS

WE WANT TO BE ETHICAL, TRUSTWORTHY, RELIABLE & FAIR AS A SENDER OF A MESSAGE

PATHOS

WE WANT TO APPEAL TO BELIEFS & FELLINGS WHEN TELLING A GOOD (USER) STORY

LOGOS

WE WANT TO REASON WITH MEANING & ARGUMENTS TO THE RECEIVER OF THE MESSAGE

AS A UX DESIGNER YOU ALREADY HAVE THE INTEGRITY YOU PROBABLY USE FIELD STUDY & RESEARCH

AS A UX DESIGNER YOU ALREADY HAVE THE SEXINESS YOU UNDERSTAND THE USER AND THEIR MOTIVATION

AS A UX DESIGNER YOU ALREADY HAVE THE REASONING YOU ANALYZE & TEST EVERY STEP OF THE CRITICAL WAY

MAYBE YOU ARE THINKING – I DO THAT SO HOW COME THE BUSINESS LEADERS STILL DON´T USE

A UX STRATEGY

SO THE QUESTION IS HOW CAN WE DO IT DIFFERENTLY??

WE NEED TO UNDERSTAND THE PATTERNS OF THE BUSINESS LEADERS AND HOW

THEY RECEIVE & STORE INFORMATION

VISUAL do they see it

AUDITORY do they hear it

KINESTHETIC do they have to discover it

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SOMETIMES WE NEED TO TURN THINGS UPSIDE DOWN SEE THINGS FROM A DIFFERENT PERSPECTIVE

AND SO DOES THE BUSINESS LEADERS

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VISUAL LEARNERS WE NEED TO DELIVER A MESSAGE LIKE JACK LEARNS ABOUT

CHRISTMAS AFTER SEEING CHRISTMAS TOWN

AUDITORY LEARNERS WE NEED TO DELIVER A MESSAGE LIKE DORRY WHEN SHE

TALKS “WHALE” TO GET A QUICK LIFT TO SIDNEY

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KINESTHETIC LEARNERS WE NEED TO DELIVER A MESSAGE LIKE MASTER SHIFU WHEN

HE PRESENTS DUMPLINGS TO PO & MOTIVATE TRAINING

WHICH LEARNING STYLE TO USE? WHEN YOU´RE NOT SURE ABOUT THE BUSINESS LEADERS

LEARNING STYLE – USE A MIX OF ALL THREE

QUESTIONS? PLEASE CONTACT ME

@cphuxdk dj@cphux.dk

www.cphux.dk