Sell your code: The DroopyAppStore

By Robert Douglass

Senior Architect: Acquia

Advisor: Commerce GuysICanLocalize

Drupal Association

Drupal-Initiative.de

For the common good

“I believe that Drupal will be the dominant platform to build websites”

- Dries Buytaert

Our goal

Reseller

Value added reseller

If you build Drupal sites you are a value added reseller

+ Modules

If you build Drupal sites you are a value added reseller

Independent Software Vendors

An ISV is a company "specializing in making or selling software, designed for mass marketing or

for niche markets."

- Wikipedia

Sharepoint Expo 2009

ServicesSolutionsTraining, ed-ucationHosting

Nearly 75% ISVs

Why is it important for Drupal to have ISVs?

Sustainable development

Quality products open new doors

Size and scale of the industry

Sustainable development

Sustainable development

Our finished products are client websites

Sustainable development

We repeatedly create redundant solutions

Sustainable development

Our developers are distracted by client work

Sustainable development

ISV model lets us refine the product

Why is it important for Drupal to have ISVs?

Sustainable developmentQuality products open new doors

Size and scale of the industry

Quality products open new doors

Not everybody is a mechanic

Quality products open new doors

Quality Drupal products boost the whole platform

Missing products (they have them, we don't) are risks to the platform

You may think that Wordpress and Joomla!

don't have quality products...

http://people.joomla.org

http://people.joomla.org

http://people.joomla.org

http://www.jomsocial.com

http://www.jomsocial.com

Why is it important for Drupal to have ISVs?

Sustainable development

Quality products open new doors

Size and scale of the industry

Size and scale of the industry

Size and scale of the industry

Drupal: 433,922Wordpress + Joomla: 5,492,964

= 12.6 times more websites*

* excluding the millions of sites on Wordpress.com

Size and scale of the industry

Joomla and Wordpress have finished products that just work.

Wordpress.com

Just started selling professional themes from 3rd party vendors, on Wordpress.com

Drupal's ISVs

Where are they?

Drupal's ISVs: Distributions?

Drupal's ISVs: Distributions?

Drupal's ISVs: Distributions?

Drupal ISVs: Distributions?

Drupal's ISVs: Modules for sale?

Drupal's ISVs: Themes for sale?

Drupal's ISVs: Themes for sale?

Drupal's ISVs: Themes for sale?

The DroopyAppStore!

It doesn't exist, but this is how it could work if it did.

Elements of an App store

Enables ISV to sell to a platform

Well defined APIs

Handles payment

Eases discovery and delivery

Controls quality

Find and evaluate

An app store would be this...

… plus this ...

… and this ...

What happens when you buy

What happens when you buy

Too hard!

It “just works”

Premium Wordpress PluginsEvents Calendar Pro

Price: $32

WP e-Commerce

Premium upgrades cost between $10 and $100.

WPTickets – An Advanced Tickets System

Price: $22

Premium Wordpress Plugins

WPST – Advanced WordPress Ticket System Plugin

Price: $27

Gravity Forms

Price: $39, $99, $199

Lowrider Triple Slider

Price: $22

Top apps earning >$60,000 / year

Challenges

Shifting incentives for current developers

Withholding functionality to drive upsale

Missed opportunities on new contributors

Drupal may not be well suited for “App” products

Shift focus away from Drupal.org

Will the Viking rage burn the boat?

?

Acquia Network: Modules + Web services

Mollom

New Relic

Mobify

Acquia Search

Your cool service here...

Drupal Gardens

Sell the themes you create

Sell the sites you make

Plus the web services available to the Acquia Network

Software reseller

Open Publish

Open Scholar

Drupal Commons

Acquia DevCloud: Today at 3:00

Any Questions?