Sell More with Paid Search & BigCommerce

Established in 2007 3x Inc5000 recipient Based in Baltimore, Maryland

Focused on Driving Revenue for Mid Market Companies Through:

• Analysis & Strategy• Branding & Creative• Website Development• Inbound Marketing• Conversion Rate Optimization• And, of course, Paid Media!

About Groove

Host: Jim Banks Co-Host: Mack McGee

Setting Up BigCommerce

◼ Have Your Google Merchant Credentials Handy

◼ Advanced Settings > Legacy API > Create Legacy API Account• Use google_shopping as user name (perfect number of

characters)• Path & Token should pre-populate• Hit Save

◼ Go to merchants.google.com• Setup an account if you don’t have one

◼ Settings• Ecommerce Platform > Click Connection+• Fill In Your Bigcommerce API Connections

Setting Up BigCommerce

◼ Create Feed

◼ Select Country

◼ Name Your Feed

Setting Up BigCommerce

Google Shopping (and Bing)

◼ Feed Optimization

◼ BigCommerce has Native API integration

◼ Set priority

◼ Shared budget

◼ Keyword strategy

◼ “Everything Else”

Google Shopping

Shopping Best Practices

◼ Titles – 26 maximum visible

◼ Description – Look at competitors and write more compelling copy

◼ Images – 1080 pixels – white background preferred (different than product images)

◼ Reviews – Build into your post-sales process

◼ Offers – Sweet spot for free shipping

◼ Availability – AdWords Scripts to manage ads

◼ Google Trusted Store

Optimizing Shopping

http://www.freeadwordsscripts.com/2013/10/disable-ads-and-keywords-for-out-of.html

◼ Low / Medium / High

◼ Different than bids

◼ Shared budgets

◼ Beware of “Everything Else”

◼ Products not Keywords – But negatives

Priority

Non-Brand - High

Brand - Medium

Low

◼ Profit Margin

◼ Product Lines

◼ Best Sellers

◼ Seasonal

◼ Temporary

Custom Labels

Image Courtesy of : https://blog.kissmetrics.com/wp-content/uploads/2014/10/customlabels.png

Q&A