Copyright © 2014 Sell it Inc., All Rights Reserved.

2003 I was in high school…

2013 10 years later, after failing

at my second startup…

Inconvenience

The Problem We Are Solving

The reason most people give up selling their used goods is inconvenience

Trust Trust is not guaranteed in a normal P2P sale

Suboptimal Price

Asymmetric information and lack of market data means seller does not get highest price

Seller Buyer

A new kind of commerce platform which sells your used goods for you.

Re-commerce = Re-Sale E-commerce

Manages entire process

The Solution: Re-commerce

Sell it! is the easiest and the fastest way to sell used consumer electronics.

Selling used goods is an inconvenient and complicated process

Sell it! intends to disrupt this process through information technology and through innovating the retail and distribution system

The Solution: Re-commerce

[VIDEO]

Service Introduction

Choose the category of item you wish to sell

Select the model Check the condition of the item

User Experience: Selling

Sell it! proposes a price for the item

(excluding shipping and handling fee)

Money is transferred to the

user’s specified account

User Experience: Selling

Follow what you want to buy If you follow a particular item, you will be sent a push notification

when one is available for purchase

User Experience: Buying

Shipping & Handling

User Experience

We send you a shipping box and reservation code – just put your item in the box, and off it goes!

Direct Deposit to Your Account

We quickly deposit the sales amount into the account you specify, through direct deposit!

We Guarantee the Sale

We guarantee the sale. If your item does not sell to another buyer within 2 weeks, we buy it!

Sell it! earns a 10% commission on each product sale.

$20 Average Commission

Average sales price of $200 (smartphone, tablet, laptop)

$36,000 Monthly Sales (July)

37% month-over-month growth

Business Model

LOW User Experience HIGH User Experience

HIGH Trust

LOW Trust

Positioning

China and Southeast Asia are the largest markets for smart device sales

2013 Smart Phone Unit Sales

400M

110M

32M

Source: Strategy Analytics

Arbitrage Strategy

Price of used Korea-made smart devices in China and Southeast Asia is on average 225% higher than in Korea

316% 186% 171%

Price Comparison by Country

190,000

60,000

560,000

300,000

1,200,000

700,000

Galaxy S2 Galaxy Note 10.1 Samsung Series 9

Opportunity to sell Korean devices in China/Southeast Asia

Arbitrage Strategy

Source: Choongo Nara, 85.com, Craigslist

Korea

China

SE Asia

1. Web Crawling by Country

2. Price Database product_id time country Product_name Price

1 2014.1.14. 14:23 SG Galaxy S3 170,000

2 2014.1.12.12:22 CN Galaxy S4 240,000

3 2014.1.11.19:24 CN Galaxy Note1 85,000

3. Price Modeling

4. Derive Export Price

5. Forecast Future Prices

Web crawling in China, Singapore, etc. / 58.com, Craigslist.sg Crawling data : Date, Country, Model, Price

Shipping, handling, FX rate, tariffs used to calculate optimal sales price

Profit maximization through smart pricing engine

Arbitrage Strategy: Smart Pricing Engine

HQ

Hong Kong

Singapore

Singapore and HongKong will act as a base for expansion throughout Asia

No. 1 Re-commerce platform of Asia

Arbitrage Strategy

Year Date Milestone

2013

Aug 31 Launched android App

Sept 3 1st Product registered

Sept 11 Launched iOS App

Oct 1 Over 100 products registered

2014

Jan 11 Selected as Google Play Recommended App

Feb 10 Over 1,700 products registered

Feb 17 Established Sell it Inc.

Feb 20 Received seed funding from TheVentures Co

July 30 Monthly sales over $36,000

Milestones

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

2013.9 2013.10 2013.11 2013.12 2014.1 2014.2 2014.3 2014.4 2014.5 2014.6 2014.7

Average monthly growth rate of sales is 37% as of June, 2014

Registered goods

Sales

Milestones

USD

Year Date Milestone

2014 Dec

Ready for service in Singapore

Mobile/Web Service

Logistics, Partnership, Tax, etc.

2015

Feb Establish Corporation in Singapore

Mar Begin Marketing

Apr Beta Test

Jun Launch Version 1.0

Overseas Expansion Plan

1. Partnership for co-work and developing Southeast Asia Re-commerce Market

Sales Platform

Payment Platform

Logistics Company

Overseas Expansion Plan: Next Steps

2. Investment (Series A Round)

Deahyun Kim Operating used goods Naver community, 8 years

E-commerce CEO, 1 year

Chulwoo Kim, CPO & Designer Start-up Product manager, 2 years

Jihoon Jeon, iOS Engineer Co-founder

Programming, 8 years

Smilegate Inc. , 3 years

Hoon Kang, Web & Server Engineer Programming, 10 years

Viki Web front & server programming

Jungdae Kim, Android Engineer Co-founder

Programming, 8 years

Lotto Inc, Easyworks Universe Inc

Changseong Ho Co-founder of TheVentures and Vingle

Co-founder of Viki (Acquired by Rakuten , 2013)

Jiwon Moon Co-founder of The Ventures and Vingle

Founder of Viki (Acquired by Rakuten , 2013)

Team

Investment Advisors

Our Team

And join confirmed Data Marketer

Global Manager from Singapore biggest e-commerce company

We are the best experience for selling used consumer electronics

Vision

THANK YOU.

Daehyun Chris Kim / CEO & Co-founder

M. 010-9969-7184

E. dhkim@withsellit.com

F. facebook.com/withsellit