sell it in it industry i gip
DESCRIPTION
TRANSCRIPT
Sell IT sub product in IT industry
Success of Market Segmentation
SegmentMarket
Supporting Product
Right Channel
Intensive Quality Sales
S&D base Delivery
Up-sell in the
segments
Right People
Right Time
Tracking & Evaluation Method
In order to succeed in IT industry, we need to ensure success in different element of this link.
Sell IT sub product in IT industry
SegmentMarket
Supporting Product
Right Channel
Intensive Quality Sales
S&D base Delivery
Up-sell in the
segments
Right People
Right Time
Tracking & Evaluation Method
Here, we only highlight how to segment IT industry and choose right product to sell in the
industry.
Step 1:Choose segments under IT
Choose segments under IT
Consult and validate with externals:SG members, IT people from your MC, NST etc, your professor, your TN takers
Step 2:Map out supply for the segments
Map our supply needed in the segments
Not many Small Medium Companies in this category
Market Segment Top Profile needed
TelecommunicationsBackgroundNetwork Management & Data TransmissionSoftware Development and ProgrammingSystems Analysis and DesignMobile TechnologySkillsUNIX/Linux OSTCP/IPLAN (local area network)SQLHTML
Market Segment Top Profile needed
Web App/Services Development
BackgroundWeb Development and ManagementDatabase ManagementSoftware Development and ProgrammingSkillsSQLPHPMySQLCSSUnix/Linux
Size of the company influences the requirements Small <10 /Startups• Ruby (on rails)• PHPBig > 50• Java• C#
Map our supply needed in the segments
Market Segment Top Profile needed
Mobile Applications (Big)(Similar to User Apps)
BackgroundMobile ApplicationsMobile TechnologySoftware Development and ProgrammingSkillsC#C++JavaUnix / Linux
Mobile Applications (Small)
BackgroundMobile ApplicationsMobile TechnologySoftware Development and ProgrammingSkillsSQLPHPMySQLCSS
Map our supply needed in the segments
• Gaming is a challenging segment to focus (3D requirements)
• Normal Games usually are created by big size companies• SMEs & Start Ups more mobile games• Mobile gaming is opportunity – No 3D requirements
Market Segment Top Profile needed
Gaming
BackgroundSoftware Development and Programming(Artificial Intelligence)(Systems Analysis and Design)
SkillsCC++JavaUNIX/Linux OS
Map our supply needed in the segments
Market Segment Top Profile needed
Mobile Gaming
BackgroundMobile ApplicationsMobile TechnologySoftware Development and Programming(Artificial Intelligence)(Systems Analysis and Design)SkillsEclipseUNIX/Linux OSHTMLCSSJava
Map our supply needed in the segments
Market Segment Top Profile needed
User Apps
BackgroundGlobal InternshipSoftware Development and ProgrammingSystems Analysis and DesignSkillsC#JavaC++EclipseUNIX/Linux OS
Map our supply needed in the segments
Step 3:Connect potential supplier
Where to find information of supplier?•Past: What was our success before? (DAAL)--capacity•Current: What is available now? (AFT, myaiesec.net)--reality•Future: What is the potential trend? (Sub product forecast – GIP Survey)--opportunity
Connect potential supplier
AFT for IT:http://www.myaiesec.net/content/viewwiki.do?contentid=10228388
Connect potential supplier
TN Exchange Type Global InternshipTN Workfield - Information Technology Information TechnologyTN Skills - UNIX/Linux OS UNIX/Linux OSTN Skills - TCP/IP TCP/IPTN Skills - LAN (local area network) LAN (local area network)TN Skills - SQL SQLTN Skills - HTML HTML
Row Labels Count of TN CodeAustria 2Canada 1Czech republic 1Estonia 1Hong kong 1Japan 1Tunisia 1Turkey 1Grand Total 9
Exchange Type Global InternshipEP Backgrounds (Academic) - Network Management & Data TransmissionNetwork Management & Data TransmissionEP Backgrounds (Academic) - Software Development and ProgrammingSoftware Development and ProgrammingEP Backgrounds (Academic) - Systems Analysis and Design (All)EP Backgrounds (Work) - Mobile Technology (All)EP Skills - UNIX/Linux OS UNIX/Linux OSEP Skills - TCP/IP TCP/IPEP Skills - LAN (local area network) LAN (local area network)EP Skills - SQL SQLEP Skills - HTML HTML
Row Labels Count of EP IDAfrica 1Australia 1Botswana 1Brazil 1Cas - costa rica 1Colombia 1Denmark 1Egypt 1Finland 2Greece 2India 5Ireland 1Japan 1Jordan 1Kenya 1Mauritius 1Middle east and north africa 1Pakistan 1Poland 1Spain 1Sweden 1Tanzania 2The netherlands 1Tunisia 3Turkey 4Uganda 2Grand Total 39
Connect potential supplierSub Product Forecast Tool:http://www.myaiesec.net/content/viewfile.do?contentid=10232321
Step 4:Package the product and sell with top profile