seling concept
TRANSCRIPT
Hero Moto Q2 net
up 20% at 604 Cr
Group No-06 Members
•NARESH PAWAR•SAGAR SAMBARE•ATISH JITEKAR•SARVESH ARYA•JIWAN CHASKAR•PALLAVI DEKHANE•VAISHALI PAWAR
Highlightsof Article
• PAT at Rs 603.62 Crores Where As In Q1 It Was Rs597 Crores.
• Total turnover for Q2 at a record Rs 5829 Crores & Previously It Was Rs4563 Crores.
• Sales for Q2 FY’12 stands at 15,44,315 units, a growth of 20 per cent Against 12,85,944 Units A
Year Ago, Up 20%.
Hero Moto Corp Ltd Profile
Joint Venture of Hero Group and Honda Motors in 1983
Established in 1980s by Jagdish Lal Munjal
Manufacturing Facilities and Dharuhera,Gurgaonand Haridwar
Broken Joint Collaboration From Hero Honda To Hero Moto Crop ltd in Dec 2010
Strategies For Hero Moto Corp
Product Strategies
•Variance In Product Line Up
•Average Products
•Fuel Efficient Product
•New Aggressive Product’s
•Class Innovative Products
Service Strategies Customers satisfaction
Brand loyalty
Service Centre Availability .
Online help and CSD (Customer Service Desk )
Geneon Parts Outlets
Heir Professionals For Production & Service Departments
Marketing Strategies
•Promotion’s
•Advertising
•Brand Ambassadors
•CSR
•Core Products
Financial strategy
•Reduce material cost
•Invest 4500 Cr. For Plant Development
•Open new plant
•Corporate sales
Tactics
•Festival Offers
•Limited Editions
•New Product Launching in Festivals