selfie' marketing: using social media to show your best side
DESCRIPTION
Although the origin stems from one of the many made up social media terms used, the word 'selfie' has recently been introduced and recognized in the Oxford Dictionary. Many know that the word refers to "a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” In short, a selfie captures the best qualities of the object or person on the other side of the camera. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she demonstrates how marketers can apply the selfie phenomenon to online promotional and advertising tactics. You'll leave this session with tips to help you show your brand's best side!TRANSCRIPT
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‘Selfie’ Marketing: Using Social Media to Show Your Best Side
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Join in the conversation!
Chat with @AptsForRent for the chance to win $20!
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• The Selfie Culture• What Selfie Culture Says About Today’s
Consumer• What You Can Learn from the Selfie
Phenomenon• Ways to Show Your Best Side Using Social• Valuable Links • Q&A
Agenda
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The Selfie Culture
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A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.
selfie: Selfie Culture
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Selfie CultureClick it
Share it
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54% percent of Internet users have posted original photos online*.
*Pew Internet & American Life ProjectSource: Huffington Post
There are nearly 62 million tagged selfie photos on Instagram
Selfie Stats
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“The desire to take, post and get ‘Likes’ on selfies goes back to a biological behavior all humans are wired for. – Dr. Pamela Rutledge, psychologist
Selfie Psychology
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What Selfie Culture Says About Today’s Consumer
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A Craving for Visual Social Media
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A Serious Case of FOMO
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Cure FOMO With TAR/TAP!
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All About the ‘Now’
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The Need to Engage Is Real
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What You Can Learn from the Selfie Phenomenon
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Trends Revealed
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Apply This Trend to Your Marketing Efforts
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Ways to Show Your Best Side Using Social
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Location
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Display Location with FRVideo
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Amenities 1. Washer/Dryer In Unit 2. Washer/Dryer Hookups 3. Air Conditioning 4. Furnished Available 5. Patio or Balcony 6. Hardwood Floors 7. Dishwasher 8. Walk-in Closets 9. Fireplace 10. Wireless Internet Access
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Highlight Amenities with FRVideo
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Highlight Amenities with Vine
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Highlight Amenities Using Instagram
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Highlight Amenities Using Facebook
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Put Stellar Ratings on Blast!
Admins can respond to Facebook reviews with
ease!
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Promote Customer Service
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Recognize Team Accomplishments
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Surprise Awesome Residents
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Valuable Links
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• Blog post: 5 Ways to Make Your Brand Lovablehttp://bit.ly/FRMSLovableBrand
• Blog post: Top 10 Most-Searched Amenitieshttp://bit.ly/Top10MostSearchedAmenities
• New App: The all new ForRent.com® Mobile App! Apple: Bit.ly/FRCapple Android: Bit.ly/FRCandroid
Valuable Links
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Q&A
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