self portfolio

ADINDA ASTRI

ADINDA ASTRI KUSUMAAYUNINGTYAS

[email protected]

FINDME

@AdindAstri

+62 811 9123 600

http://AdindAstri.blogspot.com

You can call me, Dinda or sometimes just Dhee. Usually, I call myself as an Art Appreciator because

I have lackness on creativity to create things, and any artist won’t become an artist if they do not

have any appreciators. My first background in art as Ballerina up the time I injured my right knee.

Following after that, I fell in love to fashion when I designed my own Elementary Graduation dress. I

always be the quirkiest daughter in my family.

I have background as Chemical Engineer for my bachelor degree, when I started to stir own wheels,

I joined the one year program of Fashion Design & Pattern Drafting, and I felt bless to study in

Fashion Business. Through all these journeys, I accomplished to understand computerize tools, such

as Microsoft Office, Adobe Photoshop, Illustrator, Indesign, iLife, and many more.

Last but not least, I want to thank to all contributors whom help me to build this porfolio through

these projects. They are lecturer, students, friends, best friends, and off course family. I am nothing

without them. And, I hope you can enjoy my journeys!

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INDEX

51 LOVE IS THE SWEETEST

REVENGE OF THEM ALL

51 PATTERNITALK

GOOGLE+ CONVERSE

57 PRIVATE LABEL

MANAGEMENT - MAVS

59 F

51 KLE

51 HOMPEEMPA

57 UNTOLD INDIGO SPACE

59 LA VILLE LUMIERE

59 MERCENARIES

STORY TELLER

51 VAMS

51 HOMPEEMPA

57 LULLABY

59 KINDERED

51 MAGAZINE PROJECT

51 MAGAZINE

DELINEATE

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Love Is The Sweetest Revenge Of Them AllThis was my group project, consisted of four members, creating a photoshoot. Maruschka, Nabila, and Felicia. We’re a group of story tellers, therefore we create such story to presents chosen theme, Fencing.Trend and Analysis class, what brought us here, with Ichan Thoha as our lecturer. Creating such trend forecast, through combination between sports and fashion.Though, we agreed on fencing too. Sports in highly demand right now. People start to realize the importance of sports for their lives.

Fencing itselfs, a well-known elegannt sports, but not that applicable in Indonesia.Inspired by the mask, we used net fabrics in every chosen garments for photoshoot. We wanted to create modern yet sophistication, and also shows elegance to the audiences.These bunch of story tellers, decided to use love as bridges between aspects. Love is simple but yet complicated for everyone. People wants to be loved but not once betrayed by love. That’s our inspirations.

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MPRIVATE LABEL MANAGEMENT

Art In your Clothes by MAVS

Private Label Management is the school subject of creating a brand and trains us of sample production. With Maribeth and Felicia on the group.

MAVS born in Private Label Management subject. Lectured by Ms. Suud Alwi. Created by three people, with aims to create more closure of arts in daily aspects.

MAVS able to collaborated with interior designs, media designs, digital designers, and many more. This particularly collection, MAVS collaborated with photography and apply it to the clothes through printing.

MAVS, chose Nature as theme of this collection based on the most common

We collaborated with two photographers; Handy Christianto and Edi Wibowo. Both of them pressents fairly for the patterns.

I enjoyed create this collection just based on three main aspects of my life; Fashion, Art, and Pattern.

Not only me, but we enjoy creating the collection. Garments that we produced, not only clothes but also accessories in terms of shawl and shoes. We printed the pictures on every pieces that we produced.

Overall, its important to learn and understand this school subject.

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mavsnature&

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Taken by Handy Christianto, Dry tree with blue sky as background.

This pattern being used as cape of the dress. This clothes and

patterns tell so much story and beauty.

Taken by Edi Wibowo. Yellow sun kissed flower as pattern of the clothes.

We wanted to be available for all user, with long sleeves and ankle heigh dress. Edi Wibowo

wrapped beauty in amazing way.

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Taken by Edi Wibowo. High palm trees in

greenish-greyscale colors.We wanted to add the most

common color for user, greyscale. We also printed scarves to cover

the head as accessories.

Taken by Handy Christianto, separated

branches. This pattern being used as cape of the dress. This

clothes and patterns tell so much story and beauty. We also

produced matching scarves as accessories.

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ree Spirit is the main topic of this photoshoot. Collaborating with a Photography student, Sasha Muldya, up coming fashion photographer. “I want to work in Vogue, Bazaar, Dewi, and many more.” as she said to me when she approached and describing the photoshoot theme to me.

A free spirit ukulele girl, in hatred and furious. She takes her alone time in somewhere warmth, where sun kissing her shin. Even banging her ukuleles to solve mysteries in her heart, mind, body, and soul. All she gets only loneliness, another loneliness, and more loneliness. A girl still a gril when melancholy wrapped her on the final chapter. To save her, to be peaceful and loveable.

Its a pleasure to work with Sasha Muldya. Her knowledge of photography beyond what’s I knew. Actually, she feels the light intensity just through her hand, facing the sun. Not only a pleasure, but fun, its what I can say. We dont need songs to lighten our moods. Though, weather was not the only factor, the constructors (because we are in construction area) felt happy with our presence. You may think that time is the only thing to stop this, but actually rain did. We have to stop when the sun covered by clouds.

F

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KLE is a Local Brand which already walk the runways and pose in magazines for almost a decade. Own by Ms. Kleting Titis Wiganti, graduated from Esmod Jakarta and Istituto Marangoni Milan.

Some people may consider it chic, yet its edginess is palpable. Then there is the sternness of masculine cut, which tempered with the feminine fluidity of the fabrics. KLÉ’s fresh yet bold easy-to-wear designs are intended to appeal to self-assured individual who are non-conformist when it comes to expressing their own personal style. The majority of KLÉ’s designs are filled with a touch of bravery and insouciance.

What distinguishes KLÉ’s designs from others is that she manages to stay true to the consistent incoherency in her collection with each piece embracing a strong concept, immaculate and new ways of cutting, style, sustainability and most importantly, emotions. In essence, however, KLÉ’s trademark is a free-spirited brand with personality and confidence that exudes understated luxury.

Working with Ms. Kleting is such an honour. Profesionality and ambience of reality presented. In terms of Indonesia Fashion Week 2015, preparation of creating Fall/Winter 2015 collection, and also finishing with photoshoot.

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HOMPEEMPA! is a project of brand creation in school course, which I applied it to several

courses, such as Buying Fashion Product, Stock Management, and Communication

Mix. Lectured by Ms. Rini Ida Lestari. It created by myself. HOMPEEMPA! has a concept

childrenswear with characteristic as fun and cheerful.

In this course I learned so much, regards on creating a collection and stockist of our

brand.

Consucted by a great lecturer, I enjoy this subject, it helps us to be more strategically

when managing our own brand.

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PRIVATE LABEL MANAGEMENT

MARKETINGMarketing in business plays the highest role, because we need to communicate our products to the customers. Lectured by Ms. Suci Apriani, we analyzed the marketing strategies of UNIQLO. As group project which consists of three students, Nabila and Felicia.Learn the way marketing works efficiently through what has been applied to big companies. Uniqlo itself as one of the biggest retail store in worldwide. It was a pleasure to understand Uniqlo ways of work.

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INTRODUCTION TO PLANNINGThis course has the other name of the process to create Business Plan. Lectured by Ms. Fanywati, who is the fashion business head department. It is a pleasure to understand and study ths course. It helps my to build business plan from every aspects. I able to create the whole concept of Company Branding, Market Analysis, and the Famous 7Ps.

I created Kindered, an assemblance of family fashion. Inspired by the upcoming high market in fashion, Childrenswear. I am planning to create one stop shopping family fashion garments.

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This course allowed me to collaborate with local brand, and I decided Qonita Boutique as my source. Created by Qonita Gholib, a fashion designer and also owning Pekalongan Batik sources. Lectured by Ms. Suci Apriliani, able us to understand wider side of marketing.

MARKET RESEARCH

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Lectured by Ms. Rini Ida, as a lecturer, she is amazing. I always gain knowledge in her class. This project, actually a class visit mall, Pondok Indah Mall. I chose Charles & Keith.

In this project, allowed me to understand trends and situation in stores. Stockist, Collection, Visual Merchandising, Store Layout, and many more.

STOCK MANAGEMENT

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This was a project in Communication Mix. Lectured by Jonathan O’Garr.

As group project with Debrina and Maribeth, we created a press dossier for a fashion presentation of Kate Spade New York. The theme grabbed by their latest collection for F/W 2015, and we named it The Untold-Indigo Space.

Jonathan allowed us to design and create the press dossier. Started from Packaging, Press Release, Complimentary, Catalogue, and many more.

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FASHION PRESENTATIONLA VILLE LUMIERE

This was a group project of four, Maribeth, Claudia, and Fidella. Fashion Presentation class with Ms. Nina Nikicio as lecture. It was a fun project of creating a fashion show, and my project was chosen, Lanvin.

Inspired by childrenswear, we created a fashion show for all departments in Lanvin. La Ville Lumiere or The Festival of Lights as the chosen theme for the fashion show. We created the whole nine yards, such as theme, collections, press dossier, show flows, staging, and busget planning. As I said, its fun!

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Mercenaries is a project with a friend, Tony Prima. We runs Men’s bag in form of Duffle leather goods. We want the brand to be function and sleek, therefore Persian word that we use means Sleek.

Mercenaries still an on-going project. We will launch the brand on Fall/Winter season this 2015.

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MAGAZINE

PROJECT

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Magazine described by dictionary as a periodical publication containing article and illustrations, often with a particular subject or aimed at a particular readership.

As School Project or sometimes to through the times, working (which can start from research to editing) on magazine is pitch perfect.

Basically, I adore Natalie Portman as a person and Kiera Knightley’s act, therefore I made

them as my main object. The Telephonizer, actually is a school project from Trend Analysis class, which I have to grab one thing that mean the most to me, while listening to Telephone song by Beyonce ft. Lady Gaga.

I found some interesting and new things, and that is my pleasure and happiness.

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MAGAZINEICONIC is a project from Business Portfolio, lectured by Ms. Prudence Djajadi. Actually, I enjoy this class so much. She allows us to be as free and creative as what we want to be.

Iconic is a Pattern magazine. Simply just a pattern as topic and allows it to be attachable on every aspect, such as Fashion, Interior, Printed, and Many more. Iconic also published a certain events, which allow reader to understand trends, current situation, and many more.

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Vams is a project of brand creation in school course, Private Label Management. Instructered by Ms. Suud Alwi. It was a group project of three students, Maribeth KP and Felicia Benita.

Vams has a concept as fusion between art and fashion. Art will be attatch to garments. Interior Designs, Digital Media, Photography, and many more, as example of art that we want to be attatch to the garments.

S/S 2015 collection, Vams collaborated with photographers, Handy Christianto and Edi Wibowo. These pictures being attatch to the garments. Pictures being taken with nature theme. This drawing and designs created by myself and styling by Maribeth.

Off course, I enjoy this subject, in terms of playing patterns which out of the box.

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HOMPEEMPA! is a project of brand creation in school course, Private Label Development. It created by myself. HOMPEEMPA! has a concept childrenswear with characteristic as fun and cheerful.

S/S 2015 collection, HOMPEEMPA! has pattern with flowers and bright colors. I drawed, designed, and styled all collection by myself.

Off course, I enjoy this subject, in terms of playing patterns which out of the box.

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LULLABY

This was Maruschka Scacchi school project, Private Label Development. Designs and styling by Maruschka itself. In this part, I helped her by drawing the collection.

Off course, I enjoyed creating this digital drawing. It has not any colors patterns because that time, Maruschka was the one that chose the products.

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KINDEREDKindered born in school project, Introduction to Planning. In this course I learned to crate business plan.

Kindered has concept of family clothes resemblence in casual and formal way.

Kindered designs, styling, and drawing by myself.

I enjoy creating and developing this concept because it has great possibilities to grow in retail business.

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STORE LAYOUTStarted from Store Layout class, it introduce me to do layouting of stores and create the new one based on

our analysis and creativity. Lectured by Ms. Prita, who’s a Interior Design Lecturer. I learned a lot and having

the abilities to develop more.

It was a group project but the creation process by myself.

THANK YOU

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