Self-Guided Social Media Training

PresentationLearning Team A

Jocha Gordon, William Green, Tonya Bass Cristen YanceyAET-562

August 22, 2016Kathryn Wyatt

Table of Contents

I. OverviewII. Social LearningIII.Problem Solving through Social Learning IV. Addressing Business Issues & Strengthening

Relationships through Social LearningV. Social Media ToolsVI.References

Overview

• Social Learning can be defined as learning by the social interaction where individuals share their wisdom and knowledge with others. The purpose of this manual is to collectively as a team come up with four social media tools that could be used for creating an effective social learning environment within an organization. Throughout this manual, we will discuss how each of these social media tools, Facebook, YouTube, Pinterest and Google gives an insight on social learning in an organizational environment.

What is Social Learning?

Social Learning Barriers to Effective Social Learning• Lack of Productivity• Privacy issues of the

organization• Security issues

Overcoming Barriers to Social Learning• Effective training of

employees• Open communication• Support assistance to

employees

Social LearningSocial Learning Role in Ensuring Effective Workforce Training• Enhance communication within the organization regardless of

location.• Add new technology to traditional classroom settings.• Allow access to training • Collaborate on problems within the organization. • Increased participation

Social Learning

Ethical Dilemmas• Wasteful spending• Poor time management• Sharing of private and

sensitive company information

Resolution of Ethical Dilemmas• Establish clear rules and

regulations• Provide annual ethics

training for all employees

Level of Importance and Promoting Social Learning

• Access to social media tools provides employees with opportunities to grow and learn from other employees within the organization.

• The ability to network and share information about new job skills, job promotions, and training opportunities are plentiful.

Problem Solving through Social Learning

Role Social Learning Play in Addressing Business Problems• Individuals must rely on skills acquired through social to solve potential

problems. • Utilize the Personal Learning Network• Solutions to problems can be shared instantly using social media tools.Social Learning’s Affect on Employee’s Perception of a Problem• An employee’s social upbringing and social consciousness may prevent the

employees from seeing the actual problem from all possible points of view.• Cultural biases

Problem Solving through Social Learning

Social Learning• Use of PLNs • Requires no formal learning or

training.• Happens at anytime and in any place.• Collaborative learning• Both require active participation and

open discussion.

Formal Training• Creates a foundation for what is

learned using social learning techniques.

• Structured classroom setting.• Set time and place required for

training.• Both require active participation

and open discussion.

How are problem solving processes similar and different when addressed via social learning versus formal training?

Addressing Business Issues and Strengthening Relationships through Social Learning

Affect on an organization’s goals and objectives:• Technologies get rid of many barriers that are between the learner and

instructor (Bozarth, 2010).• Social media is an alternative to the traditional method of becoming familiar

with how a company operates or expects employees to familiarize themselves concerning company goals and objectives.

• Important company expectations can be reinforced by subordinates learning them informally through social media training.

• Compliance of an organization’s expectations are enhanced using this form of educating.

Addressing Business Issues and Strengthening Relationships through Social Learning

Indication of Success

• Learners mastering the use of the social media site.

• Increase in usage by all employees• Participation on the sites like

creating pages and groups• Facilitators begin to use the sites

more for discussions, questions, and concerns.

Resource Allocation• Time • Human Capital• Money (Lynch, 2011)

Addressing Business Issues and Strengthening Relationships through Social Learning

Employees’ Perception of Power• Accountability• Transparency • Trust • The social learning environment

establishes employees’ perception of power by establishing their digital footprint.

Employees’ Relationships• Employees learn from other

departments • Connection with employees from

all over the country opens to door for growth opportunities.

• Power is reflected by credibility, professionalism, and sharing feedback constructively.

Social Media in the Workplace

Social Media ToolsFacebook

Benefits• Easy to use• Online discussions generate social ingenuity. • No cost to be a member. • Members can control who sees their

information.Limitations• 5000 Friend Limit• 5000 Group Member LimitApplication on behalf of Social Learning• Teachers that use Facebook in their teaching

have found that it enhances communication between lecturer and student.

• Facebook is viewed as great way to increase and enhance the student experience through class discussions outside of the classroom.

Facebook is a social media tool that is an integral part of social

learning. Millions of people across the world use it to

communicate, share information, network, post videos, animations,

images, inquire about various topics, and to collaborate

(Pappas, 2013).

Social Media ToolsPinterest

Benefits• Define a brand• Allows individuals of similar tastes and interests

to connect by “pinning” and sharing information.Limitations• Does not integrate with website revenue• No advertisements on the site• No way to track traffic on the siteApplication on behalf of Social Learning• Instructors can swap lessons and share ideas by

pinning phots and blog post and search through pins on the site for some ideas that can help bring projects to life for students.

Pinterest provides ideas, recipes, do it yourself project ideas, and

much more using imagery that is shared by millions. Pinterest is a

visual bookmarking tool that helps you discover and save

creative ideas (Pinterest, 2016). Creative individuals use Pinterest to share their creative side and research new ideas for projects.

Social Media Tools Google

Benefits• Free Web Browser• Simple Design• Fast browser for searching• Accessible from any device• Great tools available (Calendar, Hangouts, Google Docs etc.)Limitations,• Not good for business use – Can not customize a site• Only Google Apps are used• Custom URL that is much longer than a traditional URL.Application on behalf of Social Learning• Google doc, is used in schools to helps students create and

collaborate on a paper, play or project. • It decreases the use of paper in the classroom and allows

teachers to see a writing project in progress so they can recognize where students are have challenges.

• It is good for collaborative brainstorming creating an environment where students work together to create ideas.

Google search, commonly referred to as Google, is a web search engine by Google.

It is the most used search engine on the World Wide Web, handling more than three billion searches a day. The main purpose of Google Search is to hunt for text in publicly

accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases.

Social Media Tools YouTube

Benefits• Simplicity of uploading videos.• Videos are uploaded from cameras and

smartphones within minutes.• Comment capabilitiesLimitations• Can restrict negative comments.• Must continue to upload interesting videos to

maintain audience.Application on behalf of Social Learning• Students can access it at anytime and get

set-by-step instructions to do just about anything. It is a one-stop shop for educational videos for any subject.

YouTube is a site that allows users to upload, view, rate, share,

and comment on videos, and it makes use of WebM,

H.264/MPEG-4 AVC, and Adobe Flash Video technology to display a wide variety of user-generated

and corporate media videos.

References• Bozarth, J. (2010). Social Media for Trainers; Techniques for Enhancing and Extending

Learning. San Francisco, CA: Pfeiffer.• Brooks, C. (2012). 7 Unexpected Ways Facebook Is Good for You. Retrieved from

http://www.businessnewsdaily.com/2534-facebook-benefits.html• Butler, J. (). a description of Facebook. Retrieved from

http://yourbusiness.azcentral.com/description-facebook-2370.html• Deloatch, P. (2015, May 26). The Best Ways to Use Google In the Classroom. Retrieved August

22, 2016, from http://www.edudemic.com/best-ways-to-use-google/• Educational Technology and Mobile Learning. (2010-2016). Retrieved from

http://www.educatorstechnology.com/2013/05/30-ways-teachers-can-use-pinterest.html• Fuse Universal (2011, February 16). What is social learning? [Video file]. Retrieved from

YouTube website: https://www.youtube.com/watch?v=NIlwGYY0_AA

References• Grimes, T. (2013). Six limitations of Pinterest for brands. Retrieved from

https://econsultancy.com/blog/62714-six-limitations-of-pinterest-for-brands• Google Search. (n.d.). Retrieved August 22, 2016, from https://en.wikipedia.org/wiki/Google_Search• Jaworski, M. (201). How YouTube is revolutionizing education. Retrieved from

http://www.dailydot.com/society/youtube-education-john-green-pbs-idea-channel/• Lynch, W. (). A description of Facebook. Retrieved from http://smallbusiness.chron.com/description-facebook-63730.html• Lynch, M. (2011). Allocating Resources to Improve Student Learning. Retrieved from

http://www.huffingtonpost.com/matthew-lynch-edd/allocating-resources-to-i_b_1018778.html• Mayo-Smith, D. (2012). The many advantages of using YouTube. Retrieved from

http://www.nbr.co.nz/article/many-advantages-using-youtube-wb-129999• Nussbaum-Beach, S. (2012). The Connected Educator. Bloomington, IN: Solution Tree Press.• Prescott, J. (2014). How professors are using Facebook to teach. Retrieved from

https://www.washingtonpost.com/posteverything/wp/2014/07/10/how-professors-are-using-facebook-to-teach/?utm_term=.0762c02d7c49

• Reuters, T. (2013, December 2). Responsible social media use in the workplace [Video file]. Retrieved from YouTube website: https://www.youtube.com/watch?v=SZPbJ1NDqX8

References• Robshaw-Bryan, S. (2013). Pinterest: Understanding the Business Benefits. Retrieved from

http://www.socialmediatoday.com/content/pinterest-understanding-business-benefits• Ross, J. (2014). A balancing act: Getting your social media policy right. Retrieved from

https://iapp.org/news/a/a-balancing-act-getting-your-social-media-policy-right/ • Smarty, A. (2010). 3 Facebook Limitations You as a Marketer Should Be Aware of. Retrieved from

https://www.searchenginejournal.com/3-facebook-limitations-you-as-a-marketer-should-be-aware-of/23469/• Reddall, P. (2016, March 13). Social Learning [3 Blue Heads]. Retrieved August 22, 2015, from

https://www.elearningnetwork.org/why-cant-ld-ignore-social-learning/ • Social Learning [Digital image]. (2015, October 30). Retrieved August 22, 2016, from

https://www.pulselearning.com/blog/how-to-apply-social-learning-theory-for-effective-elearning/ • Social learning. (2016). Retrieved from http://www.trainingindustry.com/wiki/entries/social-learning.aspx • Twitter limits (API, updates, and following). (). Retrieved from https://support.twitter.com/articles/15364• Wigmore, Ivy. (2016). Definition Pinterest. Retrieved from http://whatis.techtarget.com/definition/Pinterest• YouTube. (). Retrieved from https://en.wikipedia.org/wiki/YouTube