Selectivv – Mobile Only

For what does a Mobile Channel?

Nowadays, smartphone and tablet are the most personal things. We have contacts toall friends, calls history, information about our finances, as well as dozens ofapplications that help us in everyday life.

Among them, there are apps that help us in everyday tasks, like shopping list,navigation, public transport schedules, etc. There are several special apps that helpus in sports training, you will receive compounds from the air, monitoring ofpregnancy and it is also possible to find people with similar interests who are in yourarea.

Comparing smartphone and computer, the first one gives us true and accurateinformation about the location of a user. Thanks to GPS, we know where the user isnow: spending time at home, in the restaurant or on a football match.

Data from the mobile channel is very valuable and united into one organized whole,allow you to build behavioral profiles and accurately determine the intention topurchase.

Where do we need to advertise?

Answer : On phones and tablets, as also on a Desktop.

Mobile, as a new Channel

Mobile Desktop

We use it in a free timefor example, in the lunch break, at home etc. Using at work

We use to search for information, search products, check prices We use to perform certain tasks

We have an accurate information about the user's location using GPS

We have only approximate informationthe location of a user

67% 47% 39% 25%in bed via waiting for someone during watching a TV in public transport

22% 19% 79% 15%with family in the toalet via shopping during meetengs

Where do we use our Phones?

Source: marketingpilgrim.com

Mobile Advertising = Future

We often make different purchases via our phones or tablets

32%Looking forinspiration

57%Looking for an

information about a product

46%checking prices

and opinions

37%buying ona Mobile

44%Checking delivery

status

35%Making his own opinion about

a product

*Percentage of people who are making purchases via Mobile (Global stats). Source: marketingpilgrim.com

Ad Blocking

Impossible to block ads in Mobile

70% of traffic is going from a Mobile Apps

What is going after click?

SMS

run any other application installed in phone

Who we are?

We are a team of experts in the mobile industry who provide mobile marketing services based on RTB system using the location of a user.

Through integration with leading advertising networks, which deliver data and advanced Analytics, we know the profiles of the users, their habits and preferences of customers. Through accurate targeting, and also thanks to the location history of individual users, we can reach those consumers who can become Your clients!

We did campaigns to:

Selectivv – Technology and services

Full-service mobile platform

We will prepare for You an advertising campaign with smart strategy which will be sent to a selected group of users ofsmartphones and tablets. We will guide You through the whole process of implementation of the campaign, which consistsof:

Mobile strategy Accuratemobile advertising

Effectivelanding page The campaign Rating

effects of the campaign

We will create a unique strategy for effective

achievement.

We will assist in the preparation of creative

advertising, tailored specifically for users,

applications and mobile sites.

The design of the project mobile website that will not only be compatible with the technology of RWD, but will force the

user of the smartphone or tablet to your desired

action.

Will set up Your campaign according to the planned

strategy. We will make sure to reach the planned targets, while minimizing costs, how to get to the

Client.

We will provide a clear report of our activities to

each of Your next advertising campaign on

mobile was more effective.

Every month we hold from a few to a few tens of new campaigns. Each of them has a different goal and a different strategyimplementation. All campaigns, however, have the common elements are implemented in the mobile channel, smartphonesand tablets of millions of users. Because of this, we have the experience, knowledge, and data, which we gladly take other.Our knowledge and technology use in:

Working for

Activities of Selectivv and Mobile Audience were estimated according to the handwriting industry and media center.

Mass Media

How does it work?

Buying advertising in RTB

Buying advertising on the mobile channel isgoing in the RTB model, which provides fullautomation of the whole process. For eachimpression in real time (in milliseconds) is theauction and the winner is the advertiser whooffered a second highest price.

We have:

• 200 000 applications

• 14 000 000 mobile web pages

How does it look like?

Examples of ads

Targeting

Targeting

Mobile Audience Data

Individual

Geotrapping

User Profiling

Several targeting options

46 profiled group

given the age, gender, location, time, device, categories, apps, etc.

ex. travelers, shop lovers, pregnant mums, drivers etc.

Options to target on needed group of people

Would you like to achieve with mobile advertising, for example:

for all entrepreneurs who were at a previous conference? for all women who do shopping in a huge Shopping Mall? for customers who have visited the Blue City Mall in Warsaw to send them an announcement: "Return to

us!"?

Thanks to the option GEOtrapping you have the ability to "catch" people who meet the set target that at aparticular time were in a certain place. You can save their unique ID, and implement a campaign only for thesepeople.

GEOtrapping

In many available systems, there is a possibility of implementation of the campaign for peopleusing certain programs or targeting their ads to a particular category of applications, such asgames, business applications, applications, travel, etc.

Selectivv provides a unique opportunity to build a campaign for individualswhich use this category of applications or particular application. Advertisement, however,displayed to the user in other applications that are installed and their phone.

Example:

We know that the user uses the application SkyScanner (flight search). Implementing a campaignfor this person, we can show him, for example, is the car rental game, this time waiting for a flight,playing the game CandyCrush(balls).

User Profiling

• Gender - woman/man

• Time - Day / night / hours emissions

• Application categories - Games / education / tourism / sports / business / fashion, etc.

• User language - English, Russian, Italian, French etc.

• Operating system -Android/iOS/Windows

• Location - specific point, street, city, region, country

• Device - smartphone/tablet

• Operator - T-Mobile/ Orange/Plus/Play, Vodafone etc.

• Way of connecting to the Internet - GSM/WIFI

• Age - 18-40+

How can I target?

Application categories

Organization – calendars, task lists, to-do, organization of work, teamwork, etc. Books – e-books and e-journals, e-Newspapers Business customers – e-mail, calendar, business task list, collaboration Communication – communication channels in social networks, sending messages, etc. Shopping – coupons, discounts, e-shopping Country applications for country information, answers, etc. Education – language courses, tests for driving license, etc. Entertainment – games,arcade,entertainment app Finance – apps for financial management, calculators, currencies, formulas, etc. Music apps for finding and listening to music Video apps for finding and watching video Fitness and Health – variety of applications for training, for running, applications relating to healthy diet Food and Drinks –cookbooks, food, lessons on healthy eating

Mobile Audience - DMP by Selectivv

Currently, the base Mobile Audience includes 51million profiles and is the largest type of BIG DATA nCIS and CEE Region. Data is obtained with more than200 000 mobile applications, as well as several millionweb pages.

Mobile Audience allows the collection of data onmobile devices and the creation of behavioral profilesbased on their interests.

Mobile Audience to:

• DMP technology;

• Data on the property;

• The whole access to new data.

Dashboard

Case study #1

Allegro Poland

Client:

Type of Client: E-Commerce

Agency:

Goal:

Allegro has hundreds of thousands of applications plants resulting preset by GSM operators. The purpose of the campaign was to promote Allegro user applications that have this application, but do not use it. Allegro has provided us with a list of user’s advertising numbers (GAID / IDFA). With Selectivv systems ads are shown to users applications Allegro in all other applications that they have on their phone and mobile web sites. After clicking on the ad the user can download a discount coupon and use it for subsequent purchases.

Case study #1

Allegro Poland

The goal of the campaign was not only an activation of an application "Allegro" but also to make detailed analysis. Thereport lists the exact location of users (up to 2m), where they clicked on a add, their age, gender, phone models, operatingsystems, profile, behavioral, etc.

Because of this, the client received accurate information about where his users are, who they are and what group it is easierto activate, and what the hardest. (for example, women in medium-sized settlements with the iPhone are more willing withcoupons and apps). This data helped the client to plan the next campaign.

Case study #2

Budimex Real Estate

Client:

Type of Client: Developer

Media House:

Goal:

The aim of the campaign was to display an advertising for investment “Wiślany Mokotów” (property for sale) in mobile applications and mobile www websites, for people, who have personally attended the last auction of property, attended the competing investments, as well as those who are in a radius of 5 km from placing investments “Wiślany Mokotów”. The creatives encouraged to come to the days of open doors of a developer.

Case study #3

TylkoHity.pl

Client:

Type of product: Movie

Agency:

Goal:

The purpose of the campaign was to show an advertising banners and videos for a group of users who may be interested in watching a movie Angry Birds in the cinema (children, parents).

Case study #4

EBDF S.A. - Poland

Client:

Type of Client: Consulting Company, B2B

Goal:

The goal of the campaign was to reach to the small and micro-enterprises. Campaign has been carried out for people, who have visited Makro or Selgros in Poland. It stores designed exclusively for business people. During the campaign it was greatly simplified the process of obtaining lead.

Increasing the number of high-quality lead: 45%!

Case study #5

Citroen - Ukraine

Client:

Type of Client: Automotive

Agency:

Goal:

The goal of the campaign was reach to the client’s specific profile: a wealthy client, a woman. Gender of users has been selected on the basis of behavioral data, and consistency based on the location of people who at night (23-5) stayed in the ” rich” areas of Kiev.

As a result of the campaign was an increase in the number of subscribers for a test drive on a 32%!

Case study #6

Microsoft Azure - Germany

Client:

Type of Client: IT Company

Offer: promo of trainings

Goal:

The aim of the campaign was to reach individuals who may be interested in learning Microsoft Azure. The campaign wasimplemented using geotargeting on business IT centers in Berlin.

The Client has collected the required number of persons for training for 8 days.

Case study #7

NC+

Client:

Type of Client: Platforma TV

Offer: promotion

Goal:

The aim of the campaign was promotion offers NC+ among adults living in private residential homes. We were using MobileAudience group that includes profiles of people who at night are in the neighborhoods of individual houses and areas of thecity.

Case study #8

NC+

Client:

Customer type: Platforma TV

Offer: promotion of a TV package

Goal:

Campaign advertised the opportunity to order Package nc+ before the European Championship in 2016, and was targetedon people interested in sport, particularly football. Therefore, in this study we used the Mobile Audience , group whichcontains profiles of people who are active in sports and people who only read about it on sites such as: sport.wp.pl orEkstraklasaLive. To increase the probability of conversion, it appears not only in sports but also in other applications and innon-sports web pages. It was important that the user is a sports fan.

Case study #9

Hospital Orthos

Client:

Customer type: Hospital

Offer: promotion of medical services

Goal:

The goal of a campaign was promotion services in the field of sports medicine. We used Mobile Audience group:people actively involved in sports, people who are looking for private hospital in Poland.

Case study #10

Volkswagen Bank

Client:

Customer type: Finance institution

Offer: promotion of a credit in Bank

Agency:

Goal:

The aim of the campaign was promotion of attractive credit in Bank to buy the car of Volkswagen brand. The campaignwas aimed specially prepared database Mobile Audience - persons in car showrooms of the brand VV and theircompetitors, as well as visitors of huge automotive exhibitions.

In case of interest - welcome to contact:

Selectivv Europe Sp. z o.o.

+48 22 354 62 90selectivv@selectivv.com

More information:http://selectivv.com

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