Selecting Marketing Technology | Jackson Marketing Services | 1

SELECTING MARKETING TECHNOLOGY © 2016 Jackson Marketing Services

e-booksneakpeek

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WHATCANAUTOMATIONHELPWITH?

• Handlingrepetitivetasks• Leadgeneration• Socialmediaengagement• Buildingandmaintaining

customercommunication

• Contentcreationandpublishing

• Cost/resourcereduction• Improvingcustomerservice• Higherqualityemailmarketing

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BENEFITS OF AUTOMATION

Adestra published "Marketer vs. Machine," which reports that marketers rank the biggest benefits of automation as follows:

• 74% - Saved time• 68% - Improved customer

engagement• 58% - More timely

communications• 58% - Increased opportunities

including up-selling

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SocialMediaAutomation

MarketingAutomation

Goals

EmailMarketingAutomation

ContentMarketingAutomation

CustomerFollowupAutomation

CheckoutSelectingMarketingTechnology tolearnmoreabout:

http://bit.ly/marketing-tech-ebook