segmentation for customer retention
DESCRIPTION
Customer segmentation is the slicing and dicing -- i.e. sorting -- of the people in your customer base into smaller groups, according to a couple of dimensions. These traits make the members of one segment more similar to each other than those in the other segment. When you sort your customers, you'll see the unique taste of each group that you can appeal to in different ways. You’ll gain powerful insight to improve your targeted communications -- with relevance and personalization -- and that will make your offers more appetizing to your customers. Read more at: http://retentiongrid.com/gridguru/modules/segmentation-helps-you-make-your-offers-more-appealingTRANSCRIPT
