segment visitors (mil.) growth (av. %) % of tsm. · since launch appu ghar (1982), the numbers have...

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Page 1: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,
Page 2: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

Segment Visitors (Mil.) Growth (Av. %) % of Tsm. revanue2000 2009 2000-09 2008-09

Domestic 220 650 21.7 15.5 72-73Foreign 26 5 51 1 10 3 -3 3 27-28Foreign 26.5 51.1 10.3 3.3 27 28

Forex (USD) 3460 11394 25.5 -3.0-

Contribution to GDP: 5.83% (As per TSA)Share to total employment: 8.27%

If tourism and leisure segment taken together, GDP share could well pass 15%.

Page 3: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

Per capita income is growing fast:National ave. of Rs. 17000 (2000-01) to Rs. 44345 (2009-10; CSO).)To increase four times in 2020 from the base of 2002 (Planning Commission)India to become third largest economy after China and the India to become third largest economy after China and the U.S by 2020.There would be huge middle and upper income group because of growth in economybecause of growth in economy.

Page 4: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

Increasing popularity of leisure

and tourism

Lifestyle changes-increased

participation in As an incentive

by corporateleisure

Increase in disposable

Importance of creative use of leisure time in disposable

incomeleisure time in

personality development

V12

Page 5: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

Slide 4

V12 what if adventure??do we have any idea of its size in the world or country and different states VAIO, 2/3/2011

Page 6: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

A t P k i f f Th P k t f Amusement Park is a form of Theme Park are terms for a group of rides and other entertainment attractions assembled for the purpose of entertaining large numbers of people people. It usually meant to providing attractions meant to cater to children, teenagers, and adults.Th ld t t k i th ld ( d 1583) The oldest amusement park in the world (opened 1583) is Bakken, at Klampenborg, north of Copenhagen, Denmark.Most amusement parks have a fixed locationBiggest: Walt Disney World Resort complex, Florida

Page 7: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I).Its evolution has been more encompassing: operators, p g p ,equipment manufacturers, suppliers etc.Firm scale expanded, concepts diversified (eg. Kishkintha, Ramoji Film City, Ocean Park etc.)j y, )Large parks (over 500 mil. investment) are around 15%; 55% are smaller ones (less than 200 mil. Invest.)

Page 8: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

Multiple themesMulti-entertainment parks: mall, hotels, convention centers etc. (World of Wonder Park, Noida)Family entertainment centers: multi-offerings in Mall/multiplexy g / pMajor themes revolve around : Thrill & adventure; fiction & fantasy

Industry size (IAAP&I):

90 t d 30 t k- 90 amusement and 30 waterparks.- Revenue worth 15 billion (2008)- Projected to grow at Rs. 40 billion by 2020 (CAGR: 9.1%).

Page 9: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

A waterpark is an amusement park that features water-play areas, suchas water slides splash pads spray grounds (water playgrounds) lazy/as water slides, splash pads, spray-grounds (water playgrounds), lazy/torrent drivers or other recreational bathing, swimming and bare-footing environments.

Waterparks in more current states of development may also beequipped with some type of artificial surfing or body-boarding environment such as a wave pool or a Flow Rider.

History: Began in the 1940’s in U.S, which presently has maximumnumbers and diversity.

Largest park: Caribbean Bay, an indoor / outdoor park locatedin Yongin, South Korea.

Parks operated with adequate safety measures in place are excellentopportunity for safe family recreation and good business proposition.

Page 10: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

L M di S llLarge Medium SmallRides & attractions Rides & attractions Rides & attractions

Live shows and Live shows and Live shows andperformances performances performances

Restaurants & food courts

Food & beverages Food & beverages

Merchandising Merchandising -Convention centers - -

Sight-seeing - -g gSight-seeing - -

Shopping mall - -

Page 11: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

Wonder La, Bidadi, near Bangalore is India’s biggest waterpark

Wonder La Veega LandWonder La Veega LandPlay pool Family slide, Snake slide

Water pool Wonder splashTwister Family pool

Hara Kiri Wave pool; Fun glides- Turbo sphere; Bullet ridesp- Water pendulam- Rapid river

Vertical fall- Vertical fall

Page 12: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

Profile CompositionVisitor Nos. 2002: 270 mil. 2007: 527 mil.Nationality Local: 84%; Domestic: 14%; Foreign: 1%y gAge Children: 25%; adult: 75%Big cities lead Ave. 500000 per park.

Go upto 1.2 to 1.5 in mega-parksGo upto 1.2 to 1.5 in mega parksTotal employees Around 20000 persons directly. Scope for

exponential growthRides Adult: 62% Children: 38%Rides Adult: 62% Children: 38%

Page 13: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

No standard format of Safety regulation and practices exists in the country.in the country.While many existing legal and regulatory provisions are applicable for waterparks, enforcement of those is grossly inadequate. inadequate. Reportedly, many large parks have system of preventive maintenance of rides before opening for public.Some have ISO 14001 & Occupation Health & Safety (OHSAS Some have ISO 14001 & Occupation Health & Safety (OHSAS 18000)European Committee for Standardisation (EN 13814 norms) by Wonder La Wonder La

There is clear imperative for industry-specific guidelines and operational principlesoperational principles.

Page 14: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

Absence of nationwide industry standards: Design, operations water quality and staffingoperations, water quality, and staffingWater quality maintenance: water treatment and filtration plants, a laboratory to

ti ll it th lit f th t continually monitor the quality of the water, sewage treatment plant that recycles, waste disposal system.Manning the poolsSupervisor, Lifeguard etc.Rider SafetyVisitor managementgAbsence of accident documentationIntensity of inspection and maintenance programs: hourly, daily weekly etc.daily weekly etc.

Page 15: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

Deep waterEdge between deep and shallow waterLadder area/ pool exitWave poolActivity pool- slide exitLake (outside the marked swimming area)Lake (outside the marked swimming area)

Page 16: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

Instructional areas:

Water safety & rescue (identification of swimmer behr., distressed swimmer, rescue etc., emergency procedure including communication)communication),CPR, first aidCrowd controlAtomated external backboards and oxygen delivery Atomated external backboards and oxygen delivery.

This would enable water-park lifeguards to respond:

A) Water-related emergenciesB) Spotting and reacting to life-threatening medical situations.

Page 17: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,

Set up in 1990 as Nodal Body for matters related to leisure-Se up 990 as oda ody o a e s e a ed o e su ewatersporting

Activities: Training and capacity building Advisory research Activities: Training and capacity building, Advisory, research & consultancy, framing safety norms, promotion

20 specific trainings covering different domains of 20- specific trainings covering different domains of watersporting and lifeguarding

C l b i t il d t t i t f Courses are also being tailor-made to meet requirements of the sponsoring agency.

Page 18: Segment Visitors (Mil.) Growth (Av. %) % of Tsm. · Since launch Appu Ghar (1982), the numbers have gone to 120 (IAAP&I). Its evolution has been more encomppgp ,assing: operators,