sef for students 2012. product management vs. project management
DESCRIPTION
Рассказал студентам о IT-менеджерах, про специфику работы product manager и предпринимательстве.TRANSCRIPT
IT менеджеры, продуктовые и не очень
Anthony Marchenko
Saturday, December 1, 12
карьера менеджера
Saturday, December 1, 12
карьера менеджера
Saturday, December 1, 12
с точки зрения социологии...
Saturday, December 1, 12
Type of IT-managers:
Office Manager
Social Media Manager
HR-Manager
Cleaning Manager
etc.
Saturday, December 1, 12
Project Managersvs.
Product Manager
Saturday, December 1, 12
Project Manager
Developing the project plan
Managing the project team
Managing the project risk
Managing the project schedule
Managing the project budget
Managing the project conflicts
Saturday, December 1, 12
Product ManagerProduct Life Cycle considerations
• Product differentiation• Product naming and branding• Product positioning and outbound messaging• Promoting the product externally with press, customers and partners• Conducting customer feedback and enabling (pre-production, beta
software)• Launching new products to market• Monitoring the competition• Identifying new product candidates• Gathering the voice of customers• Defining product requirements• Determining business-case and feasibility• Scoping and defining new products at high level• Evangelizing new products within the company• Building product roadmaps, particularly technology roadmaps• Developing all products on schedule, working to a critical path
Saturday, December 1, 12
Product Manager1. CEO of product2. Customers / Markets / Trends / Revenue3. Creativity4. What
Project Manager• COO of project• Employees / Resources / Scope / Time / Cost• How
Sri Shivananda, eBay
Saturday, December 1, 12
Project managers own "How" and "When".
Product managers own "What" and "Why".
Ian McAllister, Amazon
Saturday, December 1, 12
Saturday, December 1, 12
Стратегическое мышление, лидерство, смелость, готовность идти на риск, ясность целей, инновационность и креативность, системное мышление и планирование, способность слушать и воспринимать чужую точку зрения, содействие команде, ее развитие и продвижение, настойчивость, производительность, мотивация, открытость, эффективность, умение разрешать конфликты, этика, надежность, чувство юмора…
Навыки менеджера
Saturday, December 1, 12
Saturday, December 1, 12
Saturday, December 1, 12
Saturday, December 1, 12
Saturday, December 1, 12
company life-cycle
Saturday, December 1, 12
Recommended booksSCRUM и XP: Заметки с передовой. http://scrum.org.ua/wp-content/uploads/2008/12/scrum_xp-from-the-trenches-rus-final.pdf
SCRUM и Kanban: выживаем максимум http://scrum.org.ua/wp-content/uploads/ScrumAndKanbanRuFinal.pdf
Жизненный цикл корпораций. Ацхак Адизес
Saturday, December 1, 12
Questions & Answers
Facebook: Anthony Marchenko
skype/twitter/dev.by: anthonyby
Saturday, December 1, 12