seefindm - services to marketing
DESCRIPTION
SeefinDM - below the line services to the Marketing IndustryTRANSCRIPT
Seefin Data Management
TOTAL DATA MANAGEMENT SOLUTION
SeefinDM – a brief history.
• Our team has 25 years of data management • From punch cards to clouds • From beer mats to private papers • From hundreds to hundreds of thousands of
records • From Dublin to Kerry
Loyalty & Retention
Loyalty and Customer retention programmes can now account for up to 30% of a company’s profit.
Knowing your customers needs helps grow your product range in the right direction.
With ever increasing competition - knowing your customers keeps your retention % up.
Loyalty to your customers is key to true growth for decades to come.
How your manage your data is key to delivering for your company.
SeefinDM can reduce your cost while increasing your efficiency
A transient population cost €’s• Up to 200,000 people have left
Ireland since 2007.• Database’s of customers
nationwide can now have up to 5% redundant entries.
• DM campaign - ROI will increase with database management.
• Returned Mail or Non deliverable Mail management is key – SeefinDM can manage this at a fraction of what it is costing you now.
• Keep your Carbon foot print low
Outsource – We call it - Insource• SeefinDM can be part of your
organisation – use us when you need. Keep costs to a minimum
1) NDA in place prior to contract2) All coupons sent to “Your Company
Name” processing, 3) PO Box 17, Listowel, Co. Kerry.4) Data capture from coupon to
electronic file of choice for your DB management team
5) Coupons stored / destroyed as requested.
6) Completion to SLA
SeefinDM Services to enhance your L & R policy
• Analyse customer data to identify value of each customer.
• Focus Groups / customer surveys / to understand customer
• Coupon Management• Non Delivered Mail processed by
SeefinDM – keeping your database accurate and DM cost’s low and ROI high.
• Measure it – Manage it• Grow it – Keep it
Data Analysis – Database services
• Database Verification, Segmentation and Mining.• Customer profiling - Direct feeds of all your daily data sources to our IT platform giving instant
results in graphical format using Aspeon Dash Board Technology – with full drill down capabilities.
• E-Newsletter campaigns which tracks full statistics including views/opens, and click Through Rate on each link. These statistics can be drilled down to individual subscribers
• Database Email verification • Email / E-texting campaigns with guaranteed transmitting time from Irish provider• Bespoke Call Centre Service – unique, tailored to your requirements – Bring your database to
the next level.• Daily back up of your data to our secure server - for security and contingency
Data by Dash Boards
Backup ProceduresThe choice is yours
European Data Centre
Site 1 – Listowel, Co. Kerry
DSL or ISDN
VPN (Virtual Private Network)
Site 2 – Killorglin, Co. Kerry
Project roll out.
• Scope meeting• Database Design• Data Structure• Data Migration• Data Validation• Data Backup• DM requirements• On-going Marketing
Dept needs
• Data by dashboards• Data requirements• Lifestyle/Census data
overlay on brand database
• On going data mining• Management of
Returned Mail, Returned Emails .
Team work – Our Commitment
• SeefinDM will process your customer data while you get on with growing your business and staying ahead of your competitors.
• SeefinDM – will give you the business
intelligence you need within a short period of time regardless of volume.
• SeefinDM will provide contingency for all data you collect.
• SeefinDM will help you drive revenue by making the most of this information.
Why SeefinDM – USP’s
• Not just because I am great!!!• Excellent People • Wanting to understand our Clients Business• Results Results Results • Obsessive attention to Detail• Cost Effective. • Very happy clients who just keep coming back