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Page 1: See the Value

See The Value

Ardita Karaj

@Ardita_K

[email protected]

Page 2: See the Value

O Canada!

In the last 18 years: Developer-> PM -> Scrum Master ->Agile coach

International speaker, active member of the Agile community,

reviewer of different conferences, organizer of Agile Toronto

conference, leader of monthly meetups, etc

Currently, Agile coach at EPAM

Page 3: See the Value

Putting Value First

and

Tools to help you do it!

Page 4: See the Value

Story Map Mechanics

Page 5: See the Value

Story Map of a Taxi app

Page 6: See the Value

Build your own story map

Manage FeedbackRegistrationManage Courses

Employee AdministratorUsers

Goals

Activities

Stories

There will be a Training admin team

that will manage course description,

details, booking, etc.

Employees will be able to browse the

possible courses (by category, by

day/time, by trainer, etc)

Employees will be able to create and

manage registrations and provide

feedback after the training

Training admin will be able to analyze

feedback and work on creating

courses tailored to employees needs

Employee AdministratorEmployee

Create Course Update Course Manage Users

Enter Course

Description

Set Course

Schedule

Trainer

Assignment

Update Training

Calendar

Change Course

Information

Cancel Course

Cancellation

Notification

Update Training

Calendar

Create User

Assign Users to

Groups

Inactivate User

Page 7: See the Value

$100 allocation

Feature

4 doors

Red

Price

Good on gas

Sun roof

Why

Baby car seat is easy

Favorite color

Low monthly payments

Save weekly

More daylight

Allocation

$30

$5

$20

$35

$10

How to shop for a new car

Page 8: See the Value

Kano model for Customer Satisfaction

Page 9: See the Value

Value Point

G1

A1

S1.2S1.1

A2

S2.2S2.1

A3

S3.2S3.1

100 350 50

25 75 150 200 35 15

500

Page 10: See the Value

Taxi Story Map with Value Points

Taxi Flag:

Phone with Taxi

Number

Receive Ride

Alerts

Track Taxi

Location on Map

Select Avail.

Taxi

Company

Book Online

Send Txt

Message

Special

Directions

Use Previous

Location

Use GPS

Enter Location

Change a

Booking

Select Pickup

Time

Later Pickup

Immediate

Pickup

Drop-off

Estimation

Payment

In-app Secure

CC Paymnt

Get Receipt

by Email

Choose to

Pay Driver

List Avail. Taxi

Companies to Call

Online Not

Available

Online

Available

No Smart

PhoneChoose Pick-up

Location

Schedule

Time

Payment

Estimation

Safe In-App

OptionsPay Driver

PaymentSelect TaxiRequest Booking

You You YouDispatcher Taxi DriverUsers

Goals

Activities

Stories

100

500 350 150

50300225 50225

40

10

4010

10 40

50 65

35

15

150

80

50

100

100

2010

100

50

50

25

Page 11: See the Value

Size Matters

Lower value delivered

quickly

is better than

higher value never

delivered

Page 12: See the Value

Let’s update your Story Map

• Assign value points to goals,

activities and stories

• Size you stories according to effort

• Coffee cup sizing

• T-Shirt sizing

Page 13: See the Value

Minimum Viable Product

(MVP)

Page 14: See the Value

Feature Sets

• MMFS: Minimally Marketable

Feature Set

• What is minimal?

• SMURFS:

• Specifically Marketable

• Understandably Reasonable

• Feature Sets

Page 15: See the Value

Existing Systems?

• Find the smallest valuable feature

• Deliver to users and gather feedback

• Repeat!

Page 16: See the Value

Taxi Story Map with MVP

Taxi Flag:

Phone with Taxi

Number

Receive Ride

Alerts

Track Taxi

Location on Map

Select Avail.

Taxi

Company

Book Online

Send Txt

Message

Special

Directions

Use Previous

Location

Use GPS

Enter Location

Change a

Booking

Select Pickup

Time

Later Pickup

Immediate

Pickup

Drop-off

Estimation

Payment

In-app Secure

CC Paymnt

Get Receipt

by Email

Choose to

Pay Driver

List Avail. Taxi

Companies to Call

Online Not

Available

Online

Available

No Smart

Phone

Choose Pick-

up

Location

Schedule

Time

Payment

Estimation

Safe In-App

OptionsPay Driver

PaymentSelect TaxiRequest Booking

You You YouDispatcher Taxi DriverUsers

Goals

Activities

Stories

100

500 350 150

50300225 50225

40

10

4010

10 40

50 65

35

15

150

80

50

100

100

2010

100

50

50

25

MVP 1

EBV 450

MVP 2

EBV 420

MVP 3

EBV 130

Page 17: See the Value

• Review priority of stories one last time

• Define your MVP

Finish your Story Map

Page 18: See the Value

ROI going down

Time

Value

$$$$

Page 19: See the Value

Project scheduling

P1

P2

P3

P4

Team

Page 20: See the Value

What to build?

P1

G1

S1.2S1.1

G2

S2.2S2.1

G3

S3.2S3.1

200 700 100

50 150 300 400 70 30

Page 21: See the Value

Project scheduling

P1

G1 G2 G3

200 700 100

P2

G1 G2G3

800 175 25

Page 22: See the Value

You will never burn down the

entire backlog

Develop only the valuable part of each initiative, and

move earlier to the next one when it makes sense

Page 23: See the Value

Thank You!

Ardita Karaj@Ardita_K

[email protected]