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See How Carestream mastered event lead capture.

CASE STUDY

Carestream is a worldwide provider of medical imaging systems solutions, X-ray imaging systems for non-destructive testing, and precision contract coating services for a wide range of industrial, medical, electronic and other applications.

THE IMPORTANCE OF TRADE SHOWS AND EVENTS FOR CARESTREAM

Events like trade shows and congresses offer businesses a rare opportunity to meet and connect with their customers in-person.

Carestream exhibits at over 100 events every year. With so many events on their calendar each year, it’s important that the Carestream team can demonstrate the value of their events.

ABOUT CARESTREAM

Carestream is a global medical imaging and healthcare IT solutions company. It serves customers in a range of market segments, from Radiography to Healthcare IT. Carestream is committed to supporting clinical excellence and helping provide superior patient care.

Akkroo was acquired by Integrate in April 2019. This case study was originally produced in partnership with EventMobi before this date. Click here to view the press release

WITH THE INTEGRATE EVENTS SOLUTION

The Power of Unity For more information, please visit integrate.com/contact © 2019 Integrate Inc.

See How Carestream mastered event lead capture.

As a progressive, forward-thinking organization, Carestream recognized that using paper forms for lead capture was an outdated process that caused unnecessary delays.

Integrate Events has provided Carestream with a modern, fully-digital lead capture and management solution, meaning they no longer struggle with illegible handwriting and lost leads

This has made a huge difference for the Carestream sales team, allowing reps to collect leads faster, and collect more useful information than when they used pen and paper.

Carestream’s events take place across numerous countries and regions. In 2018 alone, the company created lead capture forms, in Integrate Events, in 15 different languages.

For a company like Carestream, which hosts events all over the world, a shared, standardized method of collecting lead data is one of the best ways to align these global events.

“I’ve done over 30 years with the company, so I go way back to pencil and paper, which used to be the key way of capturing details. As you can probably imagine, many of those pieces of paper got lost and you couldn’t read people’s handwriting.”

ROBERT ASHBY,European Communications Manager, Carestream

“It’s way quicker than old systems that we’ve used in the past. I think it takes 30 seconds to put in a lead, put in the information that is needed - that’s it.”

CHRISTIAN VIGH,Country Sales Manager, Carestream

INTEGRATE EVENTS: MODERN LEAD MANAGEMENT FOR CARESTREAM

While most marketing systems have gone digital in recent years, events and trade shows have lagged behind. Robert Ashby, European Communications Manager, shared how Carestream used to collect leads at events:

The Power of Unity For more information, please visit integrate.com/contact © 2019 Integrate Inc.

See How Carestream mastered event lead capture.

A standardized lead capture process helps keep Carestream's CRM system clean and makes it easier for sales and marketing teams to follow-up with leads.

For Helen Titus, Marketing Director, Digital Capture Solutions, this is one of the main benefits of Integrate Events:

“What we’ve found is that Integrate Events strikes the right balance between being easy to use and being able to deploy it across all of our regions and all of our trade shows.”

Jane Grimsley, Marketing Manager, explained more about how using Integrate Events has helped Carestream manage global events:

“Integrate Events gives us the possibility to scan the person’s badge, to enter two or three more pieces of extra data, and then after the show it’s automatically imported in our Salesforce package.”

VIM OP DE BEECK,Major Accounts Manager, Carestream

“What’s really good about Integrate Events is that they’ve been able to support us at global events as well as local events. We’re capturing the data quickly and easily, and in a consistent manner. So that wherever anybody is based throughout the world, their lead capture data is in a consistent format.”

JANE GRIMSLEY,Marketing Manager, Carestream

“We want to be following up on that lead very quickly. We don’t want to leave customers for two or three weeks before we’re able to follow up with them. So to be able to get access to the Integrate Events data almost instantaneously is very valuable to us.”

JANE GRIMSLEY,Marketing Manager, Carestream

INTEGRATE EVENTS ENABLES FAST FOLLOW-UP

For most businesses, the success of events is closely linked to the way leads are processed and followed-up in the days and weeks after a show. Research shows that the longer it takes for companies to follow-up with leads, the less likely they are to close a sale.

Jane Grimsley, Marketing Manager, explained how using Integrate Events has helped Carestream follow-up with event leads faster by getting immediate access to lead data:

The Power of Unity For more information, please visit integrate.com/contact © 2019 Integrate Inc.

See How Carestream mastered event lead capture.

Carestream is a global medical imaging and healthcare IT solutions company. It serves customers in a range of market segments, from Radiography to Healthcare IT. The company is committed to supporting clinical excellence, and helping provide superior patient care.

Integrate provides demand orchestration software that automates top-of-funnel demand-marketing efforts, connecting lead data with MA and CRM systems to scale pipeline and revenue contributions. Visit www.integrate.com to learn why innovative companies like Dell, Rackspace, Salesforce and Intacct choose Integrate.

“Trade shows represent a big part of our marketing budget, so we need to be able to show the return on investment. The only way to do that is to be able to track the lead from capture at the show all the way through to a sale. Integrate Events helps us see which shows we should return to next year, and just as important maybe what shows we shouldn’t go back to.”

HELEN TITUS,Marketing Director, Digital Capture Solutions, Carestream

HOW INTEGRATE EVENTS HAS HELPED CARESTREAM DEVELOP AN EVENTS STRATEGY

One of the biggest benefits of Integrate Events for Carestream was the improved visibility the marketing team had over events performance. Team members can see how many leads they collect at each event, and use that information to assess how successful that event was.

Helen Titus, Marketing Director, Digital Capture Solutions explains why that’s so important for Carestream: