seduce your users and they will come back trondheim developer conference
DESCRIPTION
Seductive interaction design, Evil Design, Talk about seducing the user to to come back to the product, service, application.held at Trondheim Developer ConferenceTRANSCRIPT
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Seduce your users
and they will come back
@hakhap
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Seduction is the process of deliberately enticing a person, to lead astray, as from duty, rectitude, or the like; to corrupt, to persuade or induce to engage in sexual behaviour.
Seduction is the process of deliberately enticing a person, to lead astray, as from duty, rectitude, or the like; to corrupt, to persuade or induce to engage in sexual behaviour.
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Fredrik Johnsson
• Interaction designer• Computas AS
• Malmö, Sweden
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Arrive Perform Leave
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• Oden Plan, Stockholm• Increase use of stairs?
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Stand out form the crowd
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Tease
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Easy but not to easy
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Make it fun to
• Submit data• Browse data
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Know your users
• Mental model• Meaning
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Be unpredictable
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Be unpredictable
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Invite to hang around
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Give something
• P• U• M• P
• Personal• Unexptected• Meaningful• Pleasently Packaged
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Dopplr personal travel report
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User investment
http://johnnyholland.org/wp-content/uploads/netflix-curiosity.jpg
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Small steps
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Sum it up
• Beauty• Challenge• Unknown is intriguing• Give something
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Fredrik JohnssonSenior interaction designer
@hakhap
Computas.com
Thank you