Security for real peopleAnca Bundaru, Sr Product Marketing Manager

Agenda

WHY REAL PEOPLE SHOULD CARE ABOUT SECURITY?

WHAT ARE REAL PEOPLE INTO THESE DAYS?

WHAT IS THE FUTURE OF MARKETING?

IS INNOVATION ONLY HI-TECH?

Before we get started…

LAUNDRY

Is LAUNDRY the first thing you dowhen you wake up?

LAUNDRY VS SECURITY

Is SECURITYthe first thing you dowhen you wake up?

WHY REAL PEOPLE SHOULD CARE ABOUT SECURITY?

WHY real people need protection?

We know WHY

REAL PEOPLE ARE INTO…

Real people are intoSuper Bowl

Real people are intopolitics

Real people are intobarbecues

Real people are intoreading

Real people are intomusic

Real people are intoscience

Freedom from the tyranny of the software

WHAT IS THE FUTURE OF MARKETING?

Let’s dive into Apple’s new iPhone 7 stereo speakers ad

Technology consumers often get overwhelmed and confused

IS INNOVATION HI-TECH ONLY?

“Our product has 3% enzymes”

What if I told you that enzymes are the ones responsible for decomposing stains?

Innovation doesn’t have to make us less human

How are we changing real people’s lives and make them better?

Real people, real voices