securing the future of affiliate marketing
TRANSCRIPT
LET’S TALK ABOUT…
• The state of the market today
• Publishers Ssh don’t tell anyone but it’s not just cashback and vouchercodes
• My three most hated words Omni, Incremental and the “A” word
• What does the future hold…
PUBLISHERS WANT TO JOIN A NETWORK
2009 2010 2011 2012 2013
ON AVERAGEPUBLISHER APPLICATIONS TO AFFILINET EACH YEAR
36,000
WAS THERE A GOLDEN AGE OF AFFILIATE MARKETING?
AFFILIATES AREEARNING MORE29%EARNING THE SAME15%EARNING LESS37%
WHAT AFFILIATES THINK A BATTLEFIELD
OF “THEM” VS. “US”
92% OF TRANSACTIONS THAT WE WERE INVOLVED IN WENT TO ANOTHER CHANNEL
MUCH MORE COMPETITION FROM VOUCHER CODE AND CASH BACK SITES
I THINK CASHBACK AND VOUCHER SITES HAVE TAKEN THE LAST CLICK
AFFILIATE MARKETING HAS STILL NOT GRASPED ITS POTENTIAL, SOON YOU WILL SEE IT GROW MORE
QUITTING EMPLOYMENT TO PURSUE AFFILIATE MARKETING
SO, WHAT’S REALLY HAPPENING?
SO WE ARE LOOKING AT
21% OF ALL ORDERS THAT INVOLVE
MORE THAN ONE AFFILIATE
IN 42% OF
CASES WHERE SALES ARE ‘STOLEN’
FROM ANOTHER AFFILIATE
CHANNEL, IT IS WITHIN THE SAME
AFFILIATE CATEGORY
THAT LEAVES
11% OF TOTAL
ORDERS WHERE ONE AFFILIATE CATEGORY IS OVERWRITING
ANOTHER
OF ALLORDERS ‘WON’
INVOLVED JUST ONE AFFILIATE
79%
59% OF RESPONDENTS PREFER TO WORK WITH A NETWORK
SAFETY
LE
VE
RA
GE
WIT
H
AD
VE
RT
ISE
RS
PAYMENTS & INVOICING
LACK OF TRUST
HIG
HE
R E
AR
NIN
GS
D
IRE
CT
EFFICIENCY
GOOD / BAD ACCOUNTMANAGERSTRACKING
CONFLICT OF INTEREST
IGNORED
WHAT DO WE NEED TO DO TO BETTER TO SUPPORT AFFILIATES?
MAKE IT EASIER TO WORK WITH US
BETTER TOOLS AND INNOVATION
BETTER COMMUNICATIONS
AND MARKETING
AUTOMATION OF ONE TO MANY
WHAT DO WE NEED TO DO TO BETTER TO SUPPORT AFFILIATES?
MAKE IT EASIER TO WORK WITH US
BETTER TOOLS AND INNOVATION
BETTER COMMUNICATIONS
AND MARKETING
AUTOMATION OF ONE TO MANY
0.4 DAYS AVERAGE
APPLICATION APPROVAL
2.5 DAYS AVERAGE
APPLICATION APPROVAL
PUBLISHER SIGN-UP PROCESS IMPROVEMENTS
OCT- FORECASTPRE-OCTOBER
WHAT DO WE NEED TO DO TO BETTER TO SUPPORT AFFILIATES?
MAKE IT EASIER TO WORK WITH US
BETTER TOOLS AND INNOVATION
BETTER COMMUNICATIONS
AND MARKETING
AUTOMATION OF ONE TO MANY
THE IAB AFFILIATE MARKETING COUNCIL
NEVER HEARD OF IT
33%
29%
IT HAS DONE LOTS OF GOOD WORK BUT IT COULD
SUPPORT ME MORE AS A PUBLISHER
I THINK IT HAS DONE EXCELLENT WORK AND IT SUPPORTS ME AS
A PUBLISHER
I KNOW OF IT BUT IT’S ABOUT AS USEFUL AS A CHOCOLATE TEAPOT
33%
5%
ARE YOU ATTENDINGPMI?
60%IT’S TOO EXPENSIVE
LONDON/ TRAVEL
HOPING TO WIN A TICKET!
TOO CORPORATE
“IT'S A POINTLESS UNINTERESTING BACK SLAPPING FEST THAT WON'T HELP A SINGLE SME PUBLISHER”
NOT RELEVANT TO SMALL PUBLISHERS
2015. THE AFFILIATEMARKETING AWAKENING
PUBLISHER TOOLS AND INNOVATION
AUTOMATE ONE TO MANY
TARGETING AND PERSONALISATION
DATA AND ANALYTICS
CONTENT/ NATIVEDEVELOPMENT
MARGINAL GAINS