securing and supporting mobile devices and applications within the retail enterprise
DESCRIPTION
To keep pace with consumers’ adoption and use of mobile technology, retail enterprises are rapidly placing mobile devices in the hands of store associates. The immediate payback is increased associate knowledge and confidence that translates to better customer service. But with the addition of a variety of new tablet devices, retail organizations are faced with a confusing tangle of mobile platforms that create significant IT challenges. Register for the webinar "Securing and Managing Mobile Investments Within the Retail Enterprise" to learn how advanced mobile management tools can help retailers gain a competitive edge by effectively securing and connecting all the devices from one source.You’ll learn how to provide best-in-class security while facilitating all the benefits of a mobile tablet rollout, such as the ability to:•Blend device security with network security, user controls and compliance management for multilayered security protection;•Cost-effectively provision and configure devices;•Efficiently integrate devices with existing IT infrastructure and processes;•Restrict access and set device policies;•Unify and centralize IT teams.TRANSCRIPT
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Dan Dearing Group Director, Mobile Security Strat. BoxTone @BoxTone_Inc
Andrew Gaffney Publisher Retail TouchPoints @RTouchPoints
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As many as 60% of retailers plan to increase
• 60% of retailers plan to increase spending on mobile solu8ons in the next 12 months, according to Boston Retail’s 12th Annual POS Benchmarking Study.
• Line bus8ng • CRM Apps • Clienteling/Guided Selling
• Apple sold nearly 15 million iPads in the first nine months of its release, and con8nues to accelerate following the release of the iPad 2.
• More than 75% of businesses planned to buy the iPad, according to research conducted by ChangeWave last year
• More than 40 new tablets were introduced at the CES Show in January 2011.
• JCPenney (JCP) leveraging iPads to provide an enhanced in-‐store customer experience. Calling it the “findmore” strategy, JCP is encouraging store associates and customers to use the tablet to access expanded assortments and product informa8on on the retailer’s web site.
• In February 2011, JCP announced that it was rolling out its findmore smart fixture to more than 120 select stores across the U.S.
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• Things Remembered, a personalized gies retailer, is using the Global Bay soeware in select stores to streamline its in-‐store ordering process by offering customers an interac8ve gie and personaliza8on process via iPad kiosks.
• By empowering consumers to input their messages through the iPad kiosk, Things Remembered will reduce overall transac8on 8me and eliminate errors that were previously caused by incorrectly or illegibly wriCen orders.
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Things to consider: • Na8ve data protec8on? • Secure and flexible app distribu8on ? • Na8ve support for in-‐store and datacenter infrastructure?
Device Management
• Smart & mobile • Maintenance • Tracking
Store Support
• Remote & unstaffed • Over the air • Real-‐8me visibility
Device Security
• Small & cool • Loss protec8on • Thee protec8on
What do you see as your top mobile device challenge?
• Layered security: device, applica8ons, infrastructure
• Device Loss Protec8on is key for mobile devices – Na8ve iOS support include passcode, data-‐at-‐rest
encryp8on (DAR), remote and local wipe – “Find my iPhone” helps you locate device
Lesson Learned $118M
• Leverage what’s already in use – VPN-‐on-‐demand provides end-‐to-‐end protec8on without
performance impact – Secure WiFi for in-‐store access – Cer8ficate authen8ca8on provide the best security and user
experience
• Policy Management – Na8ve policy enforcement provides “out of the box” simplicity
• Configura8on Management – Over the air maintenance of policy &
configura8on
• App Deployment – Internal App Catalog for internal apps and App Store access
• Compliance and Asset Tracking – Real-‐8me tracking of the device, policy and apps with historical repor8ng
When do you plan to roll out tablets in producAon?
Time
Stores Support
Security
Performance
Cost
Support Management
Opera8ons Management
Business Management
Scale Enterprise-‐class
Pla=orm Security Management
Invest in a Mobile Management pla=orm
Type your quesAon here
Your GoToWebinar A/endee Viewer is made of 2 parts:
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Dan Dearing Group Director, Mobile Security Strat. BoxTone @BoxTone_Inc
Andrew Gaffney Publisher Retail TouchPoints @RTouchPoints
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FEAT
URE
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[email protected] 410.910.3341
[email protected] 1.888.603.3626
You can download this presenta8on here:
h/p://rtou.ch/SecureMobile
Each Webinar aCendee will receive a complimentary copy of “Rewri'ng the Rules of Retail: Why Tablets Are An In-‐Store Game-‐Changer”