secure public cloud with end-user controlled key management
DESCRIPTION
Nimbus Ninjas. Secure public cloud with end-user controlled key management. Talked to 3 cloud service providers & 12 individual cloud users. Business Model V3. IaaS Providers Ex. Enki , Varinsic , Savvis. Rent storage+mgmt but own your data. Rent storage+mgmt - PowerPoint PPT PresentationTRANSCRIPT
Secure public cloud with end-user controlled key management
Talked to 3 cloud service providers&
12 individual cloud users
Nimbus Ninjas
IaaS ProvidersEx. Enki, Varinsic, Savvis
Prototype product
Outreach to security conscious customers
Product evaluation
Open source community
R&D costsSupport costs
Marketing costs S/W license
IP
PersonnelContent Mgmt ???
St.aaS Providers
Ex. Varinsic, Box
St.aaS Users – SMB+EntEx. Box users
High degree of trust & confidence
Indemnify against content liability
St.aaS, IaaS Providers
St.aaS User ConsumersEx. Dropbox, AMZN clouddrive users
IaaS, PaaS
IaaS Users – SMB+Ent
Ex. HealthcareStartups, LeagalFirms,
Rent storage+mgmtbut own your data
Provide secure storagemgmt service to customers
Rent storage+mgmtbut own your data
Securely shred data. Avoid provider lock-in.
Audit Trails ???
Direct
Business Model V3
Nimbus Ninjas
Price Per server encrypted
Service AgreementService Agreement
IaaS ProvidersEx. Enki, Varinsic, Savvis
Prototype product
Outreach to security conscious customers
Product evaluation
Open source community
R&D costsSupport costs
Marketing costs
Price Per server encrypted
IP
PersonnelContent Mgmt ???
St.aaS ProvidersEx. Varinsic, Box
St.aaS Users – SMB+EntEx. Box usersHigh degree of trust
& confidence
Indemnify against content liability
IaaS ProvidersSt.aaS User Consumers
Ex. Dropbox, AMZN clouddrive users
IaaS, PaaS
IaaS Users (SMB+ Ent.)
Ex. HealthcareStartups, LeagalFirms, Provide secure storage
mgmt service to customers
Rent storage+mgmt
but own your data
Securely shred data. Avoid
provider lock-in.
Direct
Cloud Service Integrators (Dell)
Business Model V4
• Informatica Revisited (SaaS, Cloud Data Integration)• Customer feedback: security is still a concern for enterprises who want to set up their
own cloud service• Pass/Fail test result – PASS
• Varinsic (IaaS)• Seeing demand for secure alternative to Box• Can build secure storage service using this + SDN (Nicira, Vyatta)• Legal firms, Govt. would like this• Pass/Fail test result - PASS
• Major enterprise software vendor (IaaS, SaaS) • “Ensuring secure data transportation is essential”• “Ensuring complete multi-tenancy isolation” is a basic requirement • Top features in mind: easy way to transport data in & out; support for mobile devices;
smooth collaboration among services• Pass/Fail test result – PASS
Customer Interview Takeaways
Nimbus Ninjas
• 12 individual Dropbox users (Storage as a Service users) • 1 user would DEFINITELY pay for the added security layer• 1 user considers it very useful and may pay depending on the price• 2 paid user likes “the idea of having an option to encrypt my Dropbox files on a need
basis”• 3 consider themselves “normal people” who “hackers are not interested in”• 5 have “not found a situation” when encryption is necessary because they would
“never put files with privacy or personal information” online• Pass/Fail test result – NEED MORE DATA
• Consumer Market Competitors Exist• SecureSync (Dropbox)• CompletelyPrivateFiles (Box, Gmail)• BoxCryptor (Dropbox)• TrueCrypt• There exists a demand for Second-Level Security
Customer Interview Takeaways
Nimbus Ninjas
IaaS Segment - Market Size Analysis
Nimbus Ninjas
IDC - Dec 2010 - Server Virtualization Market Forecast and Analysis
App Dynamics - Application Virtualization Outlook Survey
IDC - Dec 2010 - Worldwide Virtualization Tracker
Gartner – 2010 report
6.8 million server machines
9.0 millionVMs
1.3 million servers hosting Virtual Machines (VM)
1.25 millionSecurity Sensitive VMs (24% CAGR)
Nimbus Ninjas prospects
2012 2013 2014 2015 2016
625775
961
1192
1478
1 8 48179
443
Market Size and Revenue Forecast ($ Million)
IaaS Segment - Market SizeIaaS Segment - NimbusNinjas Revenue
•Pricing: $500 per VM per year•Market: $625M market with a growth rate of
24% Nimbus Ninjas
Goals for the week…• Last Weeks Goals
• Reach out to cloud providers [at the right level ! ]• 7 so far, Ongoing
• How do you ensure against becoming a feature (that existing vendors can “pick off”)
• Explored additional customer segments• Improved value proposition for multiple segments (focus on IaaS)
• Bottom-up method for establishing market size.• Done
• This Weeks Goals• Reach out to more Enterprise Users !
Nimbus Ninjas
Backup
Design Flow – IaaS
Nimbus NinjasEnterprise
Physical H/W + Hypervisor
IaaS ProviderH/W Virtalization Infrstructure VMWare,
Citrix etc.
Design Flow – IaaSInstall
NimbusNinjas Client on VServers
Nimbus NinjasEnterprise
Physical H/W + Hypervisor
IaaS ProviderH/W Virtalization Infrstructure VMWare,
Citrix etc.
Key Server Appliance
(Key Management,Audit Trails)
Setup Onsite Key
Server
Design Flow – St.aaS
Nimbus Ninjas
Corporate Users (Seats)
Confidential documents, Proprietary Code, Personal Stuff, etc…
St.aaS provider
User 1
User 2
Confidential documents, Proprietary Code, Personal Stuff, etc…
Corporate Active Directory Server
Design Flow – St.aaS
Nimbus Ninjas
!@#2%$#@4!43%&$#%^(^&^&^@$@#^%^(&^&^&#$@#^#^St.aaS provider
!@#2%$#@4!43%&$#%^(^&^&^@$@#^%^(&^&^&#$@#^#^Confidential documents, Proprietary Code, Personal Stuff, etc…
Confidential documents, Proprietary Code, Personal Stuff, etc…Corporate Users (Seats)
Key Server Appliance
(Key Management,Audit Trails …)
Corporate Active Directory Server
User 1
User 2
Encrypt, Decrypt on endpoint
Install NimbusNinjas client on
endpoint
Setup Onsite Key
Server
!@#2%$#@4!43%&$#%^(^&^&^@$@#^%
Design Flow – Individual Users
Nimbus Ninjas
Key Escrow Service(Authentication,
key management)
Individual Cloud Users
!@#2%$#@4!43%&$#%^(^&^&^@$@#^%
!@#2%$#@4!43%&$#%^(^&^&^@$@#^%
!@#2%$#@4!43%&$#%^(^&^&^@$@#^%
!@#2%$#@4!43%&$#%^(^&^&^@$@#^%
!@#2%$#@4!43%&$#%^(^&^&^@$@#^%
Business Model V2
Nimbus Ninjas