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MOBILE SECTOR PRESENTATION

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<ul><li>1.SECTORIALPRESENTATION MOBILE HANDSETS By Mascot Group</li></ul> <p>2. Mobile Handsets Contentso Current World and Indian Market Size.o Contribution to Indias GDP.o Growth Rate of the Sector (India &amp; World).o Key Players of the Sector (India &amp; World).o Future Trends of the Sector.o SWOT Analysis. 3. Mobile Handsets MARKET SIZE India has 652.42 million mobile phone users. The market is growing at a growth rate of 3.2%. This market is currently having INR 38000 Crore ofcontribution in Indian GDP. The total revenue earned from this industry is 3percent of the gross world products and is aiming atattaining more revenues. 4. KEY PLAYERS OF THE SECTORAPPLE AND RIM.NOKIA ATACUIRING THE 5THNO1 POSITIONPOSITIONSONY ERISSIONSAMSUNG ATSTANDING AT 4THNO 2 POSITIONPOSITION LG &amp; MOTOROLA. OBTAINING THE 3RD POSITIONLG &amp; MOTOROLA Source by:- Nielsens Data 5. Mobile HandsetsWORLD MARKET SHARE OF MAJOR COMPANIES 0% 0% 25% 36% Nokia Samsung4% LG RIM9% 4%Sony Ericsson22% Others According to IDC report 6. TOP 5 Companiesin IndiaNOKIASPICESAMSUNGMOBILE HANDSETSMICROMAXGFIVE&amp; LG 7. Indian Market 31%34%NokiaSamsungGFive7%LG &amp; Micromax 8%11%9%SpiceOthersSource by:- Nielsens Data 8. Mobile Handsets Top Brands In India o Nokia retained its No.1 spot with a market share of 31.5 per cent interms of units shipped and revenue earned $540billion. o The Korean electronic giant Samsung has slipped to No.2nd positionwith a market share of 10.6 percent in terms of units shipped. o GFive a Chinese company recently came to 3rd position with a boom asthey provide cheap and elegant designed phones at a cheaper pricethan others in the market with a genuine IMEI (International MobileEquipment Identity) implantation. o Micromax &amp; LG is the forth largest mobile handset player in India.Micromax plans to sell six million units this year while LG has a marketshare of 7.3 percent. o Spice is the Fifth largest mobile handset player in India. The companywith 25 handset models is targeting 1 million handset sales per monthand selling nearly 1.5 million mobile handsets per quarter. 9. FUTURE TREND OF MOBILESFrom 1G to 2.5G and from 3G to 5G this world oftelecommunications has seen a number of improvements alongwith improved performance with every passing day.The latest Buzz is Android phones attracting a lot of people with alot of new stuff added in a cell phones.India has Targeted to achieve the shipment of 1322.77 millionHandsets till 2012. 10. Development in mobile Handset sector: 12 MEGAPIXEL CAMERA ( NOKIA N8 )4.3 TOUCH SCREEN ( HTC WITHWINDOWS7 OS ) ANDROID PHONES 32 GB MEMORY ( APPLE &amp; NOKIA etc. ) 11. Contd Upcoming handsets are arriving with Processors andRAM (like computers). Now the Era of Mobile Tablets and I-pads are arrivingvery fast. Now a days TV is also been offered on MobileHandsets only. (Depending on the Subscriber.) 12. SWOT ANALYSISMobile HandsetsS WO T 13. SWOT ANALYSISStrengthsSStrength Strength Strength Design, the brandingEffectiveStrength of the and the technology.advertisement andcorporate brand.market Backwards communication.Complexity improves compatibility - protectionits Competitive from a JapaneseLending personality toposition . onslaught. its products. 14. SWOT ANALYSISWeaknessesWWeaknessesWeaknesses Lapse has Ericsson- king ofopened up space wirelessfor smaller infrastructure.competitors Design to market Potential threattakes more time.from Microsoftsentry into mobiletelephony 15. SWOT ANALYSISOpportunities OOpportunitiesOpportunities OpportunitiesHighest growth in Providing value at Building a markets such asa reasonableworldwide supplier China and Latinlifetime cost.network. America. Life style Can come in theFeature-loaded marketing and market of androids phones to act as segmentation. and Tablets. an offset. 16. SWOT ANALYSISThreatsTThreats ThreatsInflection point - a3G has increased disruptive competition between technological suppliers. change.Cheaper midrangeNew competitors models from Samsung with different skills and other players. and potent brands challenge. 17. SWOT ANALYSISStrengths SStrength StrengthNew product conceptsHeavy investment in rollout in every fivetechnology, product months.design.Catching the pulse of the Focus on innovative consumer, offering goodproducts for both the designs &amp; understandinghigh-end and low-end Emotions.market. 18. SWOT ANALYSISWeaknessesWWeaknessesWeaknesses Different models at Not pro actively coming different price points.out with newer models. Focus on mass market Lack in product instead of nichedifferentiation.markets. Not very user friendlyinterface. 19. SWOT ANALYSISOpportunitiesOOpportunitiesOpportunitiesOpportunitiesDistinguish its Demand for cellLowering the price service fromphones driven by theof a phone by just competitors.service providers or$20 in many carriers. countries couldOffer product increase its variations. . Tie up with service affordability by.43%. providers. 20. SWOT ANALYSISThreatsTThreats ThreatsMotorolas and Nokias Aggressive dominance in thecompetitors, including U.S, and NokiasSony popularity in the Ericsson, Nokia, LG EuropeanETC eating into its market, controlling share. more than half of the world market.Not keeping track of the new trends in the market. </p>