SECTORIAL PRESENTATION

MOBILE HANDSETS

By Mascot Group

Mobile Handsets

Contents

o Current World and Indian Market Size.o Contribution to India’s GDP.

o Growth Rate of the Sector (India & World).o Key Players of the Sector (India & World).

o Future Trends of the Sector.o SWOT Analysis.

MARKET SIZE

• India has 652.42 million mobile phone users.

• The market is growing at a growth rate of 3.2%.

• This market is currently having INR 38000 Crore of

contribution in Indian GDP.

• The total revenue earned from this industry is 3

percent of the gross world products and is aiming at

attaining more revenues.

Mobile Handsets

NOKIAAPPLE & RIM

SO

NY

ER

ICS

SIO

NS

AM

SU

NG

LG & MOTOROLA

KEY PLAYERS OF THE SECTOR

SONY ERISSIONSTANDING AT 4TH POSITION

APPLE AND RIM.ACUIRING THE 5TH POSITION

NOKIA AT NO1 POSITION

SAMSUNG ATNO 2 POSITION

LG & MOTOROLA.OBTAINING THE 3RD POSITION

Source by:- Nielsen’s Data

Mobile Handsets

37%

22%9%

4%

4%

25%

WORLD MARKET SHARE OF MAJOR COMPANIES

NokiaSamsungLGRIMSony EricssonOthers

According to IDC report

MOBILE HANDSETS

NOKIA

SAMSUNG

G’FIVEMICROMAX& LG

SPICE

TOP 5 Companies in India

Indian Market

34%

11%9%8%

7%

31%

NokiaSamsungG'FiveLG & MicromaxSpiceOthers

Source by:- Nielsen’s Data

o Nokia retained its No.1 spot with a market share of 31.5 per cent in terms of units shipped and revenue earned $540billion.

o The Korean electronic giant Samsung has slipped to No.2nd position with a market share of 10.6 percent in terms of units shipped.

o G’Five a Chinese company recently came to 3rd position with a boom as they provide cheap and elegant designed phone’s at a cheaper price than others in the market with a genuine IMEI (International Mobile Equipment Identity) implantation.

o Micromax & LG is the forth largest mobile handset player in India. Micromax plans to sell six million units this year while LG has a market share of 7.3 percent.

o Spice is the Fifth largest mobile handset player in India. The company with 25 handset models is targeting 1 million handset sales per month and selling nearly 1.5 million mobile handsets per quarter.

Top Brands In IndiaMobile Handsets

FUTURE TREND OF MOBILES

From 1G to 2.5G and from 3G to 5G this world of telecommunications has seen a number of improvements along with improved performance with every passing day.

The latest Buzz is Android phones attracting a lot of people with a lot of new stuff added in a cell phones.

India has Targeted to achieve the shipment of 1322.77 million Handsets till 2012.

• Development in mobile Handset sector:

• 12 MEGAPIXEL CAMERA ( NOKIA N8 )

• 4.3” TOUCH SCREEN ( HTC WITH

WINDOWS7 OS )

• ANDROID PHONES

• 32 GB MEMORY ( APPLE & NOKIA etc. )

Contd…

• Upcoming handsets are arriving with Processors and RAM (like computers).

• Now the Era of Mobile Tablets and I-pads are arriving very fast.

• Now a days TV is also been offered on Mobile Handsets only. (Depending on the Subscriber.)

S W

TO

SWOT ANALYSISMobile Handsets

S

Strength

• Strength of the corporate brand.

• Complexity improves its Competitive position .

Strength

• Design, the branding and the technology.

• Backwards compatibility - protection from a Japanese onslaught.

Strength

• Effective advertisement and market communication.

• Lending personality to its products.

StrengthsSWOT ANALYSIS

W

Weaknesses

• Lapse has opened up space for smaller competitors

• Potential threat from Microsoft’s entry into mobile telephony

Weaknesses

• Ericsson- king of wireless infrastructure.

• Design to market takes more time.

WeaknessesSWOT ANALYSIS

O

Opportunities

• Highest growth in markets such as China and Latin America.

• Feature-loaded

phones to act as an offset.

Opportunities

• Providing value at a reasonable lifetime cost.

• Life style marketing and segmentation.

Opportunities

• Building a worldwide supplier network.

• Can come in the

market of androids and Tablets.

OpportunitiesSWOT ANALYSIS

T

Threats

• “Inflection point” - a disruptive technological change.

• New competitors with different skills and potent brands challenge.

Threats

• 3G has increased competition between suppliers.

• Cheaper midrange models from Samsung and other players.

ThreatsSWOT ANALYSIS

S

Strength

• New product concepts rollout in every five months.

• Catching the pulse of the consumer, offering good designs & understanding Emotions.

Strength

• Heavy investment in technology, product design.

• Focus on innovative products for both the high-end and low-end market.

StrengthsSWOT ANALYSIS

W

Weaknesses

• Not pro actively coming out with newer models.

• Lack in product differentiation.

Weaknesses

• Different models at different price points.

• Focus on mass market

instead of niche markets.

• Not very user friendly interface.

WeaknessesSWOT ANALYSIS

O

Opportunities

• Distinguish its service from competitors.

• Offer product variations.

.

Opportunities

• Demand for cell phones driven by the service providers or carriers.

• . Tie up with service providers.

Opportunities

• Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%.

OpportunitiesSWOT ANALYSIS

T

Threats

• Motorola’s and Nokia’s dominance in the U.S, and Nokia’s popularity in the European market, controlling more than half of the world market.

Threats

• Aggressive competitors, including Sony Ericsson, Nokia, LG ETC eating into its share.

• Not keeping track of the new trends in the market.

ThreatsSWOT ANALYSIS