secrets to harnessing innovation

Secrets to harnessing innovation

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Presented by Brian Crotty

Increasing Demand A


Increasing demand for innovation

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Sophisticated Users


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Competitive Advantage


• competitive advantage,

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Differentiation


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Not just special effects and,

new delivery devices e.g.: – Process– Presentation, – Product / service, – Geography, – Value chain, – Industry structure– Business model,


• life-cycle acceleration

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Accelerated Life Cycle


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Unconsciously - Competent

Consciously - Competent

Unconsciously - Incompetent

Consciously - Incompetent

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Increasing Demand A B Challenging

Dynamics


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Challenging dynamics of innovation

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Tactical


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Sustainable


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5 pillars of breakthrough innovation:

– Can’t immitate,

– Profitable,

– Departure from existing standard,

– Change Perception of industry,

– Charge Premium


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Bigger = Slower


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Understanding Risk


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Managing Stakeholders


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Checkpoints & Accountability

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Increasing Demand

LeadershipC

A B ChallengingDynamics


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You can innovate through Leadership

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Create a vision


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Understand Dynamics


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Focus Brief


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Metaphors / Analogies


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Sorting Ideas


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FIRE (Focus, Ideation, Rank, Execution)

– Focus: Ask hard questions, deeper insights for briefs

– Ideation: Pushing the ideas, metaphors, parallels

– Rank: Sorting ideas (realistic, ownable, 5 pillars etc)

– Execution: Checkpoints, measurement metrics


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Strive for Conscious Competence


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Connect the dots / pieces in different way

Photos by Flickr & Friends

Thank You

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Collaboration:

BABELFISH Blog&

www.Slideshare.com