secrets of the best global websites
DESCRIPTION
Originally a live one-hour webcast, this presentation will draw on findings from 2010 Web Globalization Report Cards and provide insights on the best global web sites, highlighting language trends, navigation tips and emerging trends. Websites profiled include Facebook, Apple, Starbucks, and more.TRANSCRIPT
S f h B Gl b l W b iS f h B Gl b l W b iSecrets of the Best Global Websites Secrets of the Best Global Websites
Join us in tweeting this webinar#LIOX @Lionbridge @johnyunker
Presented by John YunkerModerated by Paula ShannonMay 2010
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Introductions
John YunkerCo‐founder, Byte Level Research, Author
jyunker@bytelevel [email protected] Yunker consults with many of the world’s leading multinational companies, providing Web globalization training and benchmarking services He has authored a number of landmark reports, including The Web Globalization Report Card
Paula ShannonPaula ShannonCSO, SVP and General Manager, Lionbridge
[email protected] than 23 years experience in the translation and localizationMore than 23 years experience in the translation and localization industryResponsible for sites in 26+ countries, driving new services and sustainable solutions, ensuring the continued delivery of innovation d ti ll t b d f Gl b l 1000 t
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and execution excellence to a broad range of Global 1000 customers
About Lionbridge
Global ScaleGlobal Scale Market LeadershipMarket LeadershipGlobal ScaleGlobal Scale4,600 employees 26 countries
• Global network of 25,000 translators
Market LeadershipMarket LeadershipLeader in $14B services industry• Translation and adaptation of products
and content for international markets
Global ClientsGlobal ClientsRecurring relationships with 500+
Hosted TechnologyHosted TechnologyW b b d l t h l Recurring relationships with 500+
global clients• 80% of revenue comes from recurring clients• 12 of the Fortune 20 companies are client
Web-based language technology platform• Enhances competitive advantage• Drives efficiency
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Define “Best”
Global Reach: How many languages does the web site support?
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Define “Best”
Global Reach: How many languages does the web site support?
Global Navigation: How easily can visitors, regardless of their language, g y , g g g ,find localized content?
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Define “Best”
Global Reach: How many languages does the web site support?
Global Navigation: How easily can visitors, regardless of their language, g y , g g g ,find localized content?
Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible?
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Define “Best”
Global Reach: How many languages does the web site support?
Global Navigation: How easily can visitors, regardless of their language, g y , g g g ,find localized content?
Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible?
Localization: How relevant is the web site to the user’s culture andweb site to the user s culture and country?
Community Localization: Community ocali ation:Does the site support locally generated content and foster community?
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community?
Define “Best”
Global Reach: How many languages does the web site support?
Global Navigation: How easily can visitors, regardless of their language, g y , g g g ,find localized content?
Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible?
Localization: How relevant is the web site to the user’s culture andweb site to the user s culture and country?
Community Localization: Community ocali ation:Does the site support locally generated content and foster community?
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community?
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Best Global Websites
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Best Global Websites
40+40+ languages
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Best Global Websites
40+40+ languages
Excellent global consistencyExcellent global consistency
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Best Global Websites
40+40+ languages
Excellent global consistencyExcellent global consistency
Above‐average global gateways
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Best Global Websites
40+40+ languages
Excellent global consistencyExcellent global consistency
Above‐average global gateways
Above‐average localization
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Best Global Websites
40+40+ languages
Excellent global consistencyExcellent global consistency
Above‐average global gateways
Above‐average localization
Global community engagement
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The Internet connects computers.
Language connects people.people.
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Global design isGlobal design isless designg
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The Best Global Websites
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Exceptions to the rule
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Exceptions to the rule
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Exceptions to the rule
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Exceptions to the rule
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If they can’t find itIf they can’t find it,it doesn’t exist
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Country codes today:
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Country codes tomorrow:
Internationalized Domain Names (IDNs) are here!( )
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Localization isLocalization is10% translation
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Localization is…
LanguageLanguage
CultureCulture
DemographicDemographic
NicheNiche
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Localization is details
CurrenciesMeasurement systemsD d i fDate and time formatsPhone number formatsLocal/regional regulationsCalendarsCharacter encodingCapitalizationCapitalizationCollation (Sorting)Text input/outputKeyboard layoutsPaper sizesBody language
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Body languageColors and icons
Localization is details
CurrenciesMeasurement systemsD d i fDate and time formatsPhone number formatsLocal/regional regulationsCalendarsCharacter encodingCapitalizationCapitalizationCollation (Sorting)Text input/outputKeyboard layoutsPaper sizesBody language
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Body languageColors and icons
Localization is content
About the Product/Product/ Service
TranslatedAbout Us
Translated
Support
CommunityUser Generated
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Most local content is never translated
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Most local content is never translated
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Most local content is never translated
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Social is now on the home page
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Social is now on the home page
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Social is now on the home page
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John Yunkerjyunker@bytelevel com
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[email protected]/johnyunker
Mark Your Calendars!
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Knowledge Center
• Building Stronger Brands Around the World: A Guide to Effective Global Marketing
Download White Papers
to Effective Global Marketing• Strengthening Global Brands: Key Steps for Meaningful Communications around the World
• Building a Global Web Strategy: Best Practices for l i i l O li d
View Webinars On‐Demand
Developing your International Online Brand
• Localizing for the Chinese Market• Going Global with Multimedia: Best Practices for Localizing Multimedia
• Localizing for the Chinese Market• Going Global with Multimedia: Best Practices for Localizing Multimedia
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• Mastering Multilingual Marketing• Mastering Multilingual Marketing
Questions?
J h Y kJohn Yunker
Gl b lB D iTwitter.com/[email protected]
Paula [email protected]
www.GlobalByDesign.com
Lionbridge
twitter.com/PaulaBShannon
Lionbridgewww.lionbridge.comhttp://blog.lionbridge.com
http://twitter.com/Lionbridge
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