Jim SchnyderSourcing Leader

PepsiCo’s Sourcing Center of Excellence

Sourcing Tips

The Secrets of a Corporate Recruiter

212 Degrees – by Sam Parker and Mac Anderson

PepsiCo (PEP)(Pepsi, Frito-Lay, Quaker, Tropicana, Gatorade)

295,000+295,000+EmployeesEmployees

200+200+Markets GloballyMarkets Globally

1818Billion DollarBillion Dollar

BrandsBrands

CSD NCB Food

18 $1 Billion Plus Brands with Global Recognition and Regard

Tips and Tricks - for you to reuse and abuse

Deming Method – Adopt, Adapt, Adept

LinkeLinke

dIndIn

AutoAuto

matemated d

feedsfeeds

Sit, Sit,

SourcSource, e,

RemiRemindnd

Using Using

video video & QR & QR CodeCode

ss

Cool Cool

Tools Tools / /

TechnTechnologyology

Rapid Rapid

Fire Fire ItemsItems

LinkedIn

A Sourcer’s dream come true……

Quickly increase your connections……

Easiest way to move these numbers?

Typical User

LinkedIn -- LIONWhat does LION mean?

LinkedIn (free version) - Increase your 1st and 2nd connections

Why connect with LIONs??

1 LION @ 30,000 will make your 2nd & 3rd degree

connections skyrocket

Other LinkedIn Tricks

• E-mail Signatures – For pre and post inMail – Every stage

• ReferYes (later)• eScreens• Video link – inMail• LinkedIn twitter feed

– New company jobs

Automated Feeds

Let simple automation save you time and do some promotion for you…..

Strengthening

YOUR MESSAGE.

With the Twitterfeed and RSS Feeds (Real Simple Syndication) you can pass a new job posting automatically to your Twitter and LinkedIn accounts.

New Job Alerts – To Twitter and LinkedIn

Indeed.comTwitterfeed.comTwitterLinkedIn

Indeed.com

PepsiCo

Indeed.com

PepsiCo

Click on the RSS feed icon and look at the web URL. Copy and paste into Twitterfeed.

Indeed.com

Paste Indeed RSS URL into Twitterfeed

Twitterfeed (Advanced Settings)

Be kind to your followers and connections on LinkedIn!-Do not update every 30 minutes

Be sure Twitter handle is on LinkedIn profile

Example of RSS Job Alert

Edit Profile & Select Twitter Handle

Sit, Source, Remind

My simple technique to save you time

Sit, Source, Remind

Take large exported clipboard Excel file from LinkedIn (leverage ReferYes) and work with HRM or hiring manager to share clipboard names with HiPo’s who are Alumni of certain companies.

Schedule a meeting with the HiPo employee

• Sit – with them• Source – who do you know that would be a

fit?– Typical answer is “do not know anyone

looking”• Remind – show them the list from LinkedIn

– Rate Candidates – Red, Yellow, GreenAnother option is to do the Sit, Source, Remind technique using the HiPo’s Linkedin contacts/friends list…

Using Video & QR Codes

QR Codes = Quick Response Codes

Video and QR Codes

Quick Video

Use of video in recruiting

Ways to leverage the videos

Good example:

Good example:

• Give candidates an increased sense of validity to the company and team.

• • Candidates know what you look like

• Candidates have a frame of reference before they even come your doors.

Good example:

QR Codes

• A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

• ScanLife

QR Code Readers

• RedLaser • i-nigma

• Situation - Imagine you are at a career fair with a long line of people waiting to speak to you…..

• Problem - Having to educate people on the company and the job over and over again.

• Solution:• Paper with a QR Code that drives them to the website• Info on the job• Apply online• Video• Talent Community or enter name for drawing

Why? - Career Fair example

QR Codes are emerging……

Some uses for QR Codes

• Shirt• Blanket• Soda Bottle• Hat• Stamp• Business Card• Building• Emporary Tattoo• Button• Mug

• Cookie• Patch• Mazagine Ad• Window Ad• Food Bag

(Chips)• Phamphlet• Stickers• Crop Circle• Key Chain

QR Code Generator - http://qrcode.kaywa.com/

Where does this QR Code take you?

Cool Tools / Technology

Technology is your friend….

Cool Tools / Technology

• Findpeopleonplus.com

Stay in contact with passive candidates

Multi-person videoteleconference capability

Ability to follow companies or job streams.

Chat session.

Cool Tools / Technology

• Fullyfollow.me• Square• Empire Avenue• Dragon• Monster (NEAR) PRS• ReferYes• Evernote• DropBox• Hootsuite

Rapid Fire Items

Buckle Up and hold on…..here we go!!!

Rapid Fire - Sourcing

• ERP Blast

• Stock the Pond– Targeted mailer, point to job– Prequalify, eScreen technique

• Boomerangs (Alumni)

• Silver Medalists

• College Database (CRM) - 4 years

Jim Schnyder@jimschnyder